You oughta know
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This document discusses the analysis of the music video for the song "You Oughta Know" by Alanis Morissette according to five steps provided by Goodwin. The video conveys anger and passion through Morissette's performance. It lacks a clear narrative connection between the lyrics and visuals. Morissette is the only consistent performer, shown expressing anger about a relationship issue through her facial expressions and body language under low lighting that matches the heated mood of the song. The rapid changing of locations fits the mood and feeling of the song.
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The black color on the front and back album covers shows the band wants to be seen as leaders in their music genre, which could make them seem overconfident. Earthy brown colors imply the band is pure, young and confident but also possibly depressed or lacking emotion. Using only white font that obscures the song titles suggests the band is uninterested in their music standing out and prefers blending in with others.
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You oughta know
This document analyzes Alanis Morissette's music video for "You Oughta Know" using a 5-step theory of analyzing music videos. The theory examines the song lyrics, narrative, representation of the starring artist, relationship between lyrics and visuals, and mise-en-scene elements like color, camera shots, lighting, locations, and their relationship to the song. The summary analyzes that the song expresses anger at another person, the video does not match the lyrics but shows the main star's loneliness after a relationship, and the mise-en-scene uses bright orange, close-ups, low lighting, and changing locations to represent the star's anger and feeling lost.
Question 1 Section 1
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Goodwin's Music Video Theory
1. Andrew Goodwin identified six common elements in music videos in his book "Dancing in the Distraction Factory".
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3) Music video conventions theorized by Carol Vernallis, Andrew Goodwin, and Laura Mulvey emphasize editing techniques, linking genres to visuals, and challenging perspectives on the "male gaze."
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3. Music video conventions theorists like Carol Vernallis and Andrew Goodwin emphasize using edits that stand out and linking the video visually to the genre's characteristics.
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The document discusses how the media product adheres to conventions of real music videos and magazines in the indie folk genre. Specifically:
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Evaluation 1
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styles of music video
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Textual Analysis 2
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Media evaluation question 1
Goodwin theorizes that there are 6 common characteristics found in most music videos: 1) a relationship between lyrics and visuals, 2) a relationship between music and visuals, 3) demonstration of genre characteristics, 4) close-ups of the artist per record label demands, 5) voyeuristic treatment of women, and 6) intertextual references. The document discusses how the author's indie rock music video both adheres to and challenges some of Goodwin's theories through its narrative style, shot lengths, and lack of performance scenes.
Media Evaluation Question 1
The document discusses how the media product, a music video for the song "Crash", uses and develops conventions of the emo rock genre. Specifically, it follows 3 of Andrew Goodwin's 6 guidelines for music videos, including the relationship between lyrics and visuals, music and visuals, and demonstrating genre characteristics. Costumes of the band and depressed girl, and props like pills with depressing words, fit the emo rock genre conventions. The music and visual effects communicate the feelings of chaos and instability of the band and girl. Throughout, the video demonstrates genre characteristics of emo rock like performance scenes and minimal close-ups of the lead singer. It also references the notion of looking through use of mirrors and the girl watching the band on her
Q1 In what ways does your media product use, develop or challenge forms and c...
1. A music video is a visual representation of a song that is used to promote the artist. It should relate to the lyrics and feature close-ups of the artist to excite audiences and help build a fan base.
2. Successful music videos, like Michael Jackson's "Thriller" and PSY's "Gangnam Style" clearly show the artist and engage broad audiences through their visuals and dances.
3. There are several theories about conventions in music videos, including using edits like jump cuts (Carol Vernallis), linking the video to the genre of the music (Andrew Goodwin), and challenging perspectives like only showing the female artist fully clothed (Laura Mulvey). Anc
Evaluation question one
The document discusses several conventions of indie music videos put forth by Andrew Goodwin and how the student's media product uses, develops, and challenges some of these conventions. The student analyzes Goodwin's theories on thought beats, the relationship between music and visuals, use of the artist, star image, and technical aspects. The student then explains how their music video illustrates the song's meaning through narrative and visuals, uses relatable locations but not unique costumes, and challenges conventions by not including an artist performance or using the artist as the central focus.
Evaluation - Question 1
The document discusses how the media product, an R&B music video, uses and develops the forms and conventions of real R&B music videos. Specifically, it notes that the music video follows 5 characteristics of R&B videos outlined by Andre Goodwin: 1) relationship between lyrics and visuals, 2) relationship between music and visuals, 3) demonstration of genre characteristics, 4) references to notions of looking, and 5) intertextual references. It also uses common R&B music video conventions like costumes, props, studio performances, and close-ups of the artist. The concept and narrative of the music video, which tells the story of a girl dealing with being cheated on, also aims to
Question One
This document provides an analysis of the conventions used and challenged in the creation of a music video for evaluation purposes. Key points:
- The music video uses conventions like teenagers as subjects, a 3-5 minute length, and close-up shots to focus on facial expressions. It challenges conventions like sexualization and the "male gaze" by keeping the artist's look natural.
- The concept aims to show how people can feel lonely and upset without knowing the full story behind actions. It uses bright colors and lighting changes to symbolize emotional progression.
- Feedback showed the audience interpreted the narrative differently, as theorized by Stuart Hall. Richard Dyer's theory of creating a sellable artist image through styling
Question 1
The document discusses various theories related to music videos and how they apply to the student's music video "Miss You So". It examines Goodwin's theory of key features of music videos including beat, artist shots, relationship between visuals and lyrics, narrative, and technical aspects. It also discusses Barthes' codes, Levi-Strauss' binary oppositions, Todorov's narrative structure, postmodern elements, mise-en-scene considerations like costumes and location, editing techniques, and sound and packaging design. The student aims to both challenge and reinforce conventions through experimental elements like flashbacks and rewinding while maintaining conventional close-ups, transitions, and emphasis on the artist.
Q1 In what ways does your media product use, develop or challenge forms and c...
1) A music video is meant to promote the artist through visual representations that connect to the song lyrics and showcase the artist. It aims to excite audiences and help build a fan base.
2) Successful music videos, like Michael Jackson's "Thriller" and PSY's "Gangnam Style" clearly show the artist and engage broad audiences through their visuals and dances.
3) Music video conventions theorized by Carol Vernallis, Andrew Goodwin, and Laura Mulvey emphasize editing techniques, linking genres to visuals, and challenging perspectives on the "male gaze."
Question 1
The document provides an analysis of a music video created by the author in reference to five criteria for effective music videos. It examines the narrative, editing, camerawork, and diegesis of the video based on theories of what makes an effective music video. It also references other popular music videos that demonstrate similar techniques. The analysis finds that the author's video effectively illustrates the song lyrics through visuals, uses editing and camerawork that enhances the music, prominently features the artist, employs voyeurism to develop characters and the narrative, and includes intertextual references to appeal to the target audience.
Q1 In what ways does your media product use, develop or challenge forms and c...
1. A music video is a visual representation of a song that is used to promote the artist. It should relate to the lyrics and feature close-ups of the artist to excite audiences and help build a fan base.
2. Successful music videos, like Michael Jackson's "Thriller" and PSY's "Gangnam Style" clearly show the artist and engage broad audiences through their visuals and dances.
3. There are several theories about conventions in music videos, including using edits like jump cuts (Carol Vernallis), linking the video to the genre of the music (Andrew Goodwin), and challenging perspectives like only showing the female artist fully clothed (Laura Mulvey). Anc
Q1 tam
1. A music video is a visual representation of a song that is used to promote the artist. It should relate to the lyrics and feature close-ups of the artist to excite audiences and help build a fan base.
2. Successful music videos, like Michael Jackson's "Thriller" and PSY's "Gangnam Style" clearly show the artist and engage broad audiences through their visuals and dances.
3. Music video conventions theorists like Carol Vernallis and Andrew Goodwin emphasize using edits that stand out and linking the video visually to the genre's characteristics.
Question 1
My music video challenges some conventions of the drum and bass genre. To achieve the look and feel of an authentic drum and bass video, I storyboarded shots commonly found in the genre like extreme closeups and CCTV footage. I also utilized editing techniques like black and white footage, strobing, and distortion. While most music videos clearly interconnect the narrative and lyrics, my video leaves the narrative vague but still enhances the emotion of the chosen song through hints and a rough storyline. This approach allows audiences to interpret it differently but still question the themes. The video therefore challenges a theory of tightly intertwining lyrics and narrative but still amplifies the mood as the theory suggests.
Question 1
The document discusses how the media product adheres to conventions of real music videos and magazines in the indie folk genre. Specifically:
- The music video matches lyrics to visuals and tempo to song pace, magnifying the emotions without fully illustrating the song.
- The magazine ad features the artist name, album title, reviews, and vintage imagery consistent with indie folk.
- The digipak cover portrays the artist as innocent through nature photography and maintains a theme of identity and reflection through multiple images.
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The document analyzes three music videos using Goodwin's terminology to identify their characteristics:
1. Kanye West's "The Good Life" video objectifies a woman for display and promotes wealth, fitting Goodwin's theory that rap videos focus on money, "bling", and women.
2. Red Hot Chili Peppers' "Can't Stop" incorporates the art of Erwin Wurm and features the band's live performance, fitting genre expectations.
3. Bright Eyes' "First Day of My Life" uses slow editing and naturalistic footage of people experiencing love to reflect the song's emotional lyrics.
Andrew Goodwin theory
Todd Goodwin is a theorist and founder of USF's media studies department. He authored a book analyzing music videos and developed theories about codes and conventions in music videos. His work showed that visuals can illustrate, amplify, or contradict lyrics and music. Common conventions include demonstrating genre characteristics through repeated actions, using sexual imagery for voyeurism and wider appeal, including references to other media, and promoting artists' star quality through close-up shots. Goodwin's theories provided a framework for analyzing relationships between audio and visual elements in music videos.
Evaluation 1
Our video challenges conventions of typical indie music videos by not featuring the band performing. It tells a narrative story focused on a character to absorb the audience. It uses elements like matching the visuals to lyrics but challenges close-ups of artists. It also uses voyeurism as a convention to create depth and make lyrics seem more personal from the character's view. The visual style was developed to be consistent across three media products using the same imagery, fonts, and dull colors.
styles of music video
An impressionist music video uses seemingly unrelated shots to express the themes of the video and relate to the song's lyrics. Videos take the audience on a journey through different feelings and moods, like Gotye's "Somebody That I Used To Know" which uses primary colors to portray blended characters fading into a wall. Interpretive videos directly reflect the song's lyrics through actions on screen without a deep narrative. Allusion videos imply something will happen but change at the end, surprising the audience, like Carly Rae Jepsen's "Call Me Maybe" implying a love story but revealing the guy is gay. Surrealist videos are abstract and may not relate to the music, using live footage and animation for surreal
Question 1
- The document discusses Andrew Goodwin's 7 conventions for designing successful music videos: intertextuality, lyrics and visuals, genre, star iconography, close ups, music and visuals, and conventions.
- It provides examples for most conventions to illustrate how real music videos apply each one. For instance, it notes how the music video for "Do I Wanna Know" uses sound waves that match the song's instrumentation.
- The purpose is to analyze how a media product may use, develop, or challenge established conventions in the genre. The document aims to educate on Goodwin's theory for crafting music videos that fit expectations.
Sweater weather – the neighbourhood
The music video for "Sweater Weather" by The Neighbourhood adheres closely to Andrew Goodwin's music video theories. It tells a narrative story through illustrative visuals that correspond to the lyrics. Shots of the band establish their identity and appeal to fans, while technical elements like lighting, editing, and logo placement help portray the band's indie image and reinforce their message.
Textual Analysis 2
This document provides an in-depth analysis of the music video for the song "How to Save a Life" by The Fray. It summarizes the key details of the video, including that it uses intimate close-up shots of various characters to tell a storyline and show their emotional development throughout the video. It also analyzes how the video creates a relationship between the music and visuals to enhance both and draw in viewers, such as by using a jump cut when the word "LISTEN" appears on screen to coincide with lyrics. Technical aspects like editing, camera work, and textual effects are discussed in detail to immerse viewers in the emotions of the song.
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An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
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How to Build a Module in Odoo 17 Using the Scaffold Method
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Pengantar Penggunaan Flutter - Dart programming language1.pptx
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How to Setup Warehouse & Location in Odoo 17 Inventory
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NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
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You oughta know
- 1. ‘You Oughta Know’- Media Homework Step1 of Goodwinswaysto analyse amusicvideo.‘YouOughtaKnow’iss rock style musicvideo whichthroughoutthe videohasthe feelingof angerandpassion.Itdoesn’thave asense of emotion as I feel thatithas beenperformedwithoutfollowingthe ‘norm’ of musicvideosnowadays.The songhas beenwritteninaunique wayandconveysa sense of distinctivenesscomparedtomusic videosof thatage. Step2 of Goodwinswaysto analyse amusicvideo.Thisstepislinkedtothe waythat we see the musicvideohavinganarrative andperformance.Ipersonally don’tfeel thismusichasa lotof this and islackinga narrative due to notlinkingthe lyricswithwhatisgoingonin the video.Itmeansus as an audience don’thave aclear understandingof whatwe are viewing. Step3 of Goodwinswaysto analyse amusicvideo.The mainpersoninthe videoisa female who showsto be angry aboutsome sort of relationshipissue andthroughoutthe videowe are able tosee thisdue to the way she conveysherself.The songislipsyncedhoweverIthinkit’sstrange thatshe is the onlyperformer,althoughwe see abandoccasionally. Step4 of Goodwinswaysto analyse amusicvideo.The factthisvideoisveryrandomin the waythat the lyricsdon’tmatch the videomean thatthisstepis sortof irrelevant.The bandcouldhave put more depthof thoughtintothisstepwhichcouldof leadtoa more interestingvideo. Step5 of Goodwinswaysto analyse amusicvideo.The level of lightingisratherlow.Ifeltthat this couldhave had a reflectiononthe wayshe wastryingto reveal herselfandthe moodshe was feeling,due tothe dark lighting.The mise-en-scene consistentlyshowsanorangeycolourlinkingto the heat thatcouldbe boilinginher‘blood’withthe angershe isfeeling.The locationswe see change quite rapidlyandthatfitswiththe moodand feelingof the song.We are showna varietyof wide shots,close-ups,andmediumclos-upswhichallowsustoview herface and bodylanguage.