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Urban
Design||
Vision Setting, strategy &
Conceptual Plan Preparation
Lecture 1
Eden G
December 2023
CONTENTS
● City / town profiling
● Setting vision of a city
● Setting goals and objectives for priority issues
● Formulation of strategies
● Preparation of concept plan
• Various descriptive & in-depth statistical & spatial
analysis
• In-depth analysis
• SWOT analysis, Prioritization of design issues,
Problem tree analysis, Objective analysis
• Data analysis & interpretation: the process of
translating data into a meaningful information and
developing conclusions
- Conclusions: Findings in terms of key potential, key
challenges
City Profile
Strength + Opportunity
Key potential
SWOT SWOT
Weaknesses + Threats
Key challenge
Key potential + Key challenge
City or site Profile
Site Profile – how the area performs in key thematic areas and
other dimensions? What challenges and peculiarities /
potentials the area has?
Vancouver, Canada
● Employment-just over one job per family
● Open space and private & public realm
● Infrastructure built with negative impact on environment
● Impact of climate change
City Profile or site profile
Vision Setting
Vision is a statement of where a city wants to be,
usually in 10-15 years
Characteristics
• specific, internally consistent, and realistic referring to the characteristics,
problems and potentials of the area
• short (no more than 60 words) ,meaningful to all stakeholder and should
be phrased in a way to be understood by everybody
• creates an identity for an area, enabling it to standout in the city
• stays the same for the intended years, tactics to implement the vision may
change
Vision Setting
Vision should reflect the unique attributes of the city:
• its comparative and competitive advantage;
• Its values and preferences of its residents;
• Its relationship to the global, domestic , and sub-national economies
(especially in the hinterland and competitive cities);
• Its history and culture; and
• Its physical characteristics, such as location, climate, terrain, water supply,
and scenic attributes
Who should participate in vision setting
● Key stakeholders group or an equivalent body, chaired by the
mayor and representing the executive leadership of a city
Methods
● Inputs for the vision can be solicited via focus group, design
charrette (a multi stakeholder event in which participants
work towards consensus on complicated questions in a very
short time) , radio-call in shows, internet sites, contests and
letters to news papers
● expert opinions of the senior personnel who were involved in
the preparation of city profile
Vision Setting
● Procedure for creating vision
Step 1: Forming individual vision
- A fantasy trip :
-- imagine home, working place, community…and the city/town after
ten years leaving the present reality behind
-- Land from a fantasy trip and state all the imagination in terms of
relevant aspects of their future desired situation
-- Phrase the imagined future
- This is used as a basis for developing a vision
Step 2: Consolidation of individual visions to joint vision
- Seek the areas of common ground
- Note down ideas that the group feels good
- Differences can also be considered
Vision Setting
Addis Ababa City Vision Addis Ababa would
be a safe and livable city, an effective
center for national economic growth and
Africa's diplomatic capital.
Vision of Google “to provide access to the
world's information in one click”
Goals &
objectives
Setting goals and objectives for the
priority issues
Goals
• broad objectives or general statements
that are not easily quantified and
measured
• translated into measurable objectives
that can be prioritized and pursued
Setting goals and objectives for the
priority issues
Objectives
• what a city wants to achieve during a
specified period of time usually 5 years.
• It is to provide direction to the planning
and implementation process.
• Derived from vision and Goal, informed
by SWOT
Setting goals and objectives for the
priority issues
Steps for setting objectives
• The vision should be clearly visualized
• All priority issues should be listed
• The objective should be a response to: “what
would the city like to achieve in the coming 10-
20 years?”
- specifications like quantity, standards and
locations should be included where possible
• Check whether the goals and objectives
- Address all priority issues
- Are integrated and not sectoral
- Contribution to the vision
Setting goals and objectives
Considerations
Goals and objectives should relate to the
identified problems
• should be phrased as a solution of the problems
• need to be phrased as specific as the underling problem with
regard to location and the group of people affected
• should clearly indicate the intended benefit for people or
municipality
• have to be set before deciding on strategies. But they may have
to be modified as a result of the strategy
• should consider cross-sectoral integration aspects rather
than being determined by sectoral orientations
• Ought to be SMART (Specific , Measurable , Achievable,
Realistic and Time bound)
Strategy
Formulation
● Strategies can be defined as ways by which specific
objectives could be achieved
● Purpose: to ensure cities make use of new, creative and
innovative solutions for coping the problems and
challenges
 Techniques for formulation of alternative strategies
- Creativity focused techniques
● brainstorming
- Rationality focused techniques
● Potentials related option identification
● Dimensions related option identification
● Roots related option identification
Formulation of strategies
Concept plan
Preparaion
● Purpose: the potential fulfillment of the vision, goals,
and objectives is checked at this stage,
● it is considered to be a most important step in
planning process because the major policy and
political decisions are required are made here
Preparation of concept plan
Concept mapping
- The identification, organization, and graphic
depiction of relationships among concepts in a
knowledge domain
- the technique employs a nod-link formalism in
which domain key concepts are circled,
bracketed, etc,, arranged hierarchically
(general to specific) then interconnected by
lines labeled with short explanations
Steps to be followed
● Identify the spatial development trend of the town;
● Indicate the existing built-up area showing main elements
manufacturing and storage related activities, services,
administration, and commercial activities)
● Indicate future development / expansion areas incorporating
main elements
● Indicate major roads integrating future expansion areas and
existing built up area
● Indicate main center and sub-centers clearly
● Indicate urban redevelopment intervention areas of the urban
center
● Identify land use zoning
Preparation of concept plan
Thank you

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yoka kdddddddddddddddddddddddddddddddddddddddddddddd

  • 1. Urban Design|| Vision Setting, strategy & Conceptual Plan Preparation Lecture 1 Eden G December 2023
  • 2. CONTENTS ● City / town profiling ● Setting vision of a city ● Setting goals and objectives for priority issues ● Formulation of strategies ● Preparation of concept plan
  • 3. • Various descriptive & in-depth statistical & spatial analysis • In-depth analysis • SWOT analysis, Prioritization of design issues, Problem tree analysis, Objective analysis • Data analysis & interpretation: the process of translating data into a meaningful information and developing conclusions - Conclusions: Findings in terms of key potential, key challenges
  • 4. City Profile Strength + Opportunity Key potential SWOT SWOT Weaknesses + Threats Key challenge Key potential + Key challenge City or site Profile
  • 5. Site Profile – how the area performs in key thematic areas and other dimensions? What challenges and peculiarities / potentials the area has? Vancouver, Canada ● Employment-just over one job per family ● Open space and private & public realm ● Infrastructure built with negative impact on environment ● Impact of climate change City Profile or site profile
  • 6. Vision Setting Vision is a statement of where a city wants to be, usually in 10-15 years Characteristics • specific, internally consistent, and realistic referring to the characteristics, problems and potentials of the area • short (no more than 60 words) ,meaningful to all stakeholder and should be phrased in a way to be understood by everybody • creates an identity for an area, enabling it to standout in the city • stays the same for the intended years, tactics to implement the vision may change
  • 7. Vision Setting Vision should reflect the unique attributes of the city: • its comparative and competitive advantage; • Its values and preferences of its residents; • Its relationship to the global, domestic , and sub-national economies (especially in the hinterland and competitive cities); • Its history and culture; and • Its physical characteristics, such as location, climate, terrain, water supply, and scenic attributes
  • 8. Who should participate in vision setting ● Key stakeholders group or an equivalent body, chaired by the mayor and representing the executive leadership of a city Methods ● Inputs for the vision can be solicited via focus group, design charrette (a multi stakeholder event in which participants work towards consensus on complicated questions in a very short time) , radio-call in shows, internet sites, contests and letters to news papers ● expert opinions of the senior personnel who were involved in the preparation of city profile Vision Setting
  • 9. ● Procedure for creating vision Step 1: Forming individual vision - A fantasy trip : -- imagine home, working place, community…and the city/town after ten years leaving the present reality behind -- Land from a fantasy trip and state all the imagination in terms of relevant aspects of their future desired situation -- Phrase the imagined future - This is used as a basis for developing a vision Step 2: Consolidation of individual visions to joint vision - Seek the areas of common ground - Note down ideas that the group feels good - Differences can also be considered Vision Setting
  • 10. Addis Ababa City Vision Addis Ababa would be a safe and livable city, an effective center for national economic growth and Africa's diplomatic capital. Vision of Google “to provide access to the world's information in one click”
  • 12. Setting goals and objectives for the priority issues Goals • broad objectives or general statements that are not easily quantified and measured • translated into measurable objectives that can be prioritized and pursued
  • 13. Setting goals and objectives for the priority issues Objectives • what a city wants to achieve during a specified period of time usually 5 years. • It is to provide direction to the planning and implementation process. • Derived from vision and Goal, informed by SWOT
  • 14. Setting goals and objectives for the priority issues Steps for setting objectives • The vision should be clearly visualized • All priority issues should be listed • The objective should be a response to: “what would the city like to achieve in the coming 10- 20 years?” - specifications like quantity, standards and locations should be included where possible • Check whether the goals and objectives - Address all priority issues - Are integrated and not sectoral - Contribution to the vision
  • 15. Setting goals and objectives Considerations Goals and objectives should relate to the identified problems • should be phrased as a solution of the problems • need to be phrased as specific as the underling problem with regard to location and the group of people affected • should clearly indicate the intended benefit for people or municipality • have to be set before deciding on strategies. But they may have to be modified as a result of the strategy • should consider cross-sectoral integration aspects rather than being determined by sectoral orientations • Ought to be SMART (Specific , Measurable , Achievable, Realistic and Time bound)
  • 17. ● Strategies can be defined as ways by which specific objectives could be achieved ● Purpose: to ensure cities make use of new, creative and innovative solutions for coping the problems and challenges  Techniques for formulation of alternative strategies - Creativity focused techniques ● brainstorming - Rationality focused techniques ● Potentials related option identification ● Dimensions related option identification ● Roots related option identification Formulation of strategies
  • 19. ● Purpose: the potential fulfillment of the vision, goals, and objectives is checked at this stage, ● it is considered to be a most important step in planning process because the major policy and political decisions are required are made here Preparation of concept plan
  • 20. Concept mapping - The identification, organization, and graphic depiction of relationships among concepts in a knowledge domain - the technique employs a nod-link formalism in which domain key concepts are circled, bracketed, etc,, arranged hierarchically (general to specific) then interconnected by lines labeled with short explanations
  • 21. Steps to be followed ● Identify the spatial development trend of the town; ● Indicate the existing built-up area showing main elements manufacturing and storage related activities, services, administration, and commercial activities) ● Indicate future development / expansion areas incorporating main elements ● Indicate major roads integrating future expansion areas and existing built up area ● Indicate main center and sub-centers clearly ● Indicate urban redevelopment intervention areas of the urban center ● Identify land use zoning Preparation of concept plan