The document outlines a plan to build the Transparency International Club (TIC) to obtain 500 donors giving 100 CZK/month. It will approach audiences aged 20-35 using the claim "Everyone can make a change" across social media, traditional media, and WOM marketing. The TIC will be a prestigious community offering members interactivity with experts, opportunities to enact change, and special events to feel part of an impactful group.