The Power ofTechnologyand Social Media for Social ChangeLucia Dellagnelo - ICOM
Fernanda Bornhausen Sá - IVASynergosFellows
Social Networks are aboutcommunitiesRelationshipsConnectionArticulate
Social Media & Its Power…
Social Media & Its Power…
Clay Shirk(CognitiveSurplus: CreativityandGenerosity in a Connected Age)
“Our interconnection is not only a natural and necessary part of our lives but also a force for good”.
“Just as brains can do things that no single neuron can do, can social networks do things that no single person can do”Professors Nicholas Christakis and James Fowler
How Social Media help Non-Profits
What is happening? Trends
NetworkedNonprofitsThey are easy for outsiders to get in andinsiders to get out.
Theyengagepeople to shapeandsharetheir work in order to raiseawarenessof social issues, organize communities to provideservicesoradvocate for legislation. In thelongrun, they are helping to makethe world a safer, fairer, healthierplace to live.NetworkedNonprofits are simpleandtransparentorganizations.
NetworkedNonprofitsNetworkedNonprofitsdon’t work harderorlongerthanotherorganizations, they work differently. Theyengage in conversationswithpeoplebeyondtheirwalls — lotsofconversations — to build relationshipsthat spread their work throughthe network. Incorporatingrelationshipbuilding as a core responsibilityofallstaffersfundamentallychangestheirto-dolists. Workingthisway is onlypossiblebecauseoftheadventof social media.
AllNetworkedNonprofits are comfortableusingthenew social media toolset — digital toolssuch as email, blogs, andFacebookthatencouragetwo-wayconversationsbetweenpeople, andbetweenpeopleandorganizations, to enlargetheireffortsquickly, easilyandinexpensively.http://www.slideshare.net/kanter/networked-nonprofit-slides-3671181
Seminars and Summits (examples)
http://socialmedia4nonprofits.org/wp-content/uploads/2011/08/Socialmediafornonprofits_NYCProgram.pdf
How tecnology can help Organizations to promote social change and sustentability
WhyTiB
TiB 2010
Summary
Media coverage
TiBResultsandConclusions
Available Literature Examplesof Books andReferences:
Webinars: DIOSA
NetworkedNonprofits( examples)
Games for Change
VOLUNTARIOSONLINE.ORG.BR in Social Netwoks
VOLUNTARIOSONLINE.ORG.BR in Social Netwoks
VOLUNTARIOSONLINE.ORG.BR in Social NetwoksOur Facebook, Twitter, Youtube channels, and Blog, have a crucial role in the ways we mobilize our stakeholders’ chain. Today, we increasingly recruit volunteers and integrate Non-profits through these channels, disseminate our campaigns and create connections betweenpeopleand causes, as visibility of volunteering opportunities keeps growing.
Opportunity for Blogging
Cases ofSucess
Charity: Waterhttp://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/
Charity: WaterAnidea- Charity: Water3 years  - US$ 13 million-800 000 peoplebenefitedhttp://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/
Charity: WaterActionsthatmade it possible:Social Media CampaignsTwitter FestivalMyCharity:WaterBrithdayhttp://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/
Charity: Waterhttp://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/
SammerandVinayhttp://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/the-story-of-sameer-and-vinay/

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