Yl16 cyber 09
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The document proposes an integrated social media campaign on Facebook, YouTube, and Instagram to promote the development projects of People in Need organization. The campaign will create humorous animated videos about various development projects to generate interest and shares among young people in the Czech Republic. Paid advertising will target 330,000 users on Facebook and Instagram for 50,000 CZK total, and 180,000 users on YouTube for 20,000 CZK. Additionally, the humorous content is expected to organically spread through sharing on social media. The videos will clarify misunderstandings about foreign development work in an entertaining way without sound.
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Yl16 cyber 11
We created a hashtag #knowledgethathelps and asked people to help spread knowledge about development aid projects by debunking myths and sharing true facts tagged with this hashtag. For every post shared, our donors will contribute 10 CZK to help the organization spread this knowledge in developing countries through social media. We will create a landing page explaining development aid and shareable statements about projects to motivate people to post and help raise money.
Yl16 cyber 14
This campaign proposes sending celebrities on an expedition through Eastern Europe and the Middle East to raise awareness of development cooperation efforts. Local people's interactions on social media will directly support the expedition, with each like or share providing funds for 100 meters of the journey. This allows people to feel in control while educating them about development issues through first-hand accounts live streamed on social media by the celebrities. The goal is to overcome myths and engage people through an interactive experience.
Yl16 cyber 08
The document describes an integrated social media campaign to raise awareness about developing aid. It will use social influencers to share their experiences from visits to developing countries in order to debunk myths about aid. The influencers will post on Facebook, Instagram, YouTube, and Periscope about their adventures and interactions with locals. This aims to persuade skeptical Czech audiences by activating people they trust to shape their opinions. The choice of influencers is crucial since they have existing follower bases who will help the campaign's messaging reach its target audience.
Yl16 cyber 06
This campaign aims to raise awareness about living conditions in developing countries by asking people in wealthier countries to post photos showing off their wealth on social media and have the photos displayed in a developing country. People would be encouraged to post photos to Instagram with a campaign hashtag. If photos are collected, they would be printed and exhibited in a developing country, with a video showing local reactions. If no photos are posted, a thankful video would be shared instead to acknowledge awareness of problems faced in developing countries. The campaign would use Facebook as a landing page, Instagram for photo collection, and YouTube to livestream the exhibition or thankful message.
Yl16 cyber 15
The document proposes an integrated social media campaign to showcase success stories of people whose lives have been improved by an organization's activities in developing countries. The campaign would involve:
1) A YouTuber traveling to a developing country to capture real stories after initially expressing disbelief in development aid.
2) Sharing short stories on Facebook along with a video produced by the YouTuber.
3) Holding a contest where users can share their favorite story and one will be selected for another YouTuber's follow up trip, with a user having the chance to accompany them.
The goal is to use influencers and authentic personal stories shared across social media platforms to counter prejudices about the effectiveness of development
Yl16 cyber 24
People in Need decided to raise awareness about development aid and fight myths about its necessity by giving their target audience an authentic experience through an integrated social media campaign. They introduce an Ethiopian vlogger, Yohaness, who shares content about his life via social media, and connect him with famous Czech bloggers to create engaging dialogues about life in developing countries and the need for aid. Facebook, YouTube and Instagram are used to reach the target audience and promote Yohaness's profile to boost visibility of the campaign.
Yl16 cyber 07
The social media campaign will use Facebook, Instagram, and Twitter to debunk myths about development cooperation. On Facebook, ads will retarget visitors to an informative website. Instagram will use hashtags to "filter out myths and reveal the truth." Twitter will post partial retweets to show how misleading it can be to only know half the truth. The goal is to inform the target audience about the positive impact of development cooperation.
Yl16 cyber 27
1. The document discusses a campaign by PIN (People in Need) to promote their development cooperation work and address myths about foreign aid.
2. The campaign will use three social media platforms - YouTube, Instagram, and Facebook - to share authentic stories and expressions of gratitude from communities helped by PIN's projects.
3. On each platform, PIN will pursue different objectives - raising awareness on YouTube, bringing the topics closer through local content on Instagram, and stimulating discussion on Facebook. But across all platforms, PIN aims to show locals helped by its work in order to demonstrate the impact and counter myths about foreign aid.
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Yl16 cyber 11
We created a hashtag #knowledgethathelps and asked people to help spread knowledge about development aid projects by debunking myths and sharing true facts tagged with this hashtag. For every post shared, our donors will contribute 10 CZK to help the organization spread this knowledge in developing countries through social media. We will create a landing page explaining development aid and shareable statements about projects to motivate people to post and help raise money.
Yl16 cyber 14
This campaign proposes sending celebrities on an expedition through Eastern Europe and the Middle East to raise awareness of development cooperation efforts. Local people's interactions on social media will directly support the expedition, with each like or share providing funds for 100 meters of the journey. This allows people to feel in control while educating them about development issues through first-hand accounts live streamed on social media by the celebrities. The goal is to overcome myths and engage people through an interactive experience.
Yl16 cyber 08
The document describes an integrated social media campaign to raise awareness about developing aid. It will use social influencers to share their experiences from visits to developing countries in order to debunk myths about aid. The influencers will post on Facebook, Instagram, YouTube, and Periscope about their adventures and interactions with locals. This aims to persuade skeptical Czech audiences by activating people they trust to shape their opinions. The choice of influencers is crucial since they have existing follower bases who will help the campaign's messaging reach its target audience.
Yl16 cyber 06
This campaign aims to raise awareness about living conditions in developing countries by asking people in wealthier countries to post photos showing off their wealth on social media and have the photos displayed in a developing country. People would be encouraged to post photos to Instagram with a campaign hashtag. If photos are collected, they would be printed and exhibited in a developing country, with a video showing local reactions. If no photos are posted, a thankful video would be shared instead to acknowledge awareness of problems faced in developing countries. The campaign would use Facebook as a landing page, Instagram for photo collection, and YouTube to livestream the exhibition or thankful message.
Yl16 cyber 15
The document proposes an integrated social media campaign to showcase success stories of people whose lives have been improved by an organization's activities in developing countries. The campaign would involve:
1) A YouTuber traveling to a developing country to capture real stories after initially expressing disbelief in development aid.
2) Sharing short stories on Facebook along with a video produced by the YouTuber.
3) Holding a contest where users can share their favorite story and one will be selected for another YouTuber's follow up trip, with a user having the chance to accompany them.
The goal is to use influencers and authentic personal stories shared across social media platforms to counter prejudices about the effectiveness of development
Yl16 cyber 24
People in Need decided to raise awareness about development aid and fight myths about its necessity by giving their target audience an authentic experience through an integrated social media campaign. They introduce an Ethiopian vlogger, Yohaness, who shares content about his life via social media, and connect him with famous Czech bloggers to create engaging dialogues about life in developing countries and the need for aid. Facebook, YouTube and Instagram are used to reach the target audience and promote Yohaness's profile to boost visibility of the campaign.
Yl16 cyber 07
The social media campaign will use Facebook, Instagram, and Twitter to debunk myths about development cooperation. On Facebook, ads will retarget visitors to an informative website. Instagram will use hashtags to "filter out myths and reveal the truth." Twitter will post partial retweets to show how misleading it can be to only know half the truth. The goal is to inform the target audience about the positive impact of development cooperation.
Yl16 cyber 27
1. The document discusses a campaign by PIN (People in Need) to promote their development cooperation work and address myths about foreign aid.
2. The campaign will use three social media platforms - YouTube, Instagram, and Facebook - to share authentic stories and expressions of gratitude from communities helped by PIN's projects.
3. On each platform, PIN will pursue different objectives - raising awareness on YouTube, bringing the topics closer through local content on Instagram, and stimulating discussion on Facebook. But across all platforms, PIN aims to show locals helped by its work in order to demonstrate the impact and counter myths about foreign aid.
Yl16 cyber 30
This campaign uses social media platforms like Facebook, YouTube, and Instagram to raise awareness about development cooperation and its impact on building sustainable homes. It consists of 3 steps:
1. A "home button hack" draws attention by briefly disrupting users' home buttons/pages on these platforms with a video about what development cooperation is.
2. Short videos featuring celebrities explain how development aid helps improve homes and communities in developing countries, combating common myths.
3. The campaign partners with Airbnb to showcase future homestays in developing areas, demonstrating how development cooperation empowers people to feel proud of their homes and share them with visitors through the platform.
Yl16 cyber 31
This document outlines an integrated social media campaign to thank donors and raise awareness of development assistance projects. It proposes using LinkedIn to feature profiles of "ambassadors" who benefited from assistance, linking to videos on YouTube and using Facebook as a newsfeed. Ambassadors from projects in Congo and the Czech Republic would share their stories to show how donations changed their lives and benefited society. The campaign aims to combat myths about development assistance by credibly communicating real stories through social media.
Yl16 cyber 17
The document describes a social media campaign called "Date for a Better World" that uses integrated profiles on Tinder, Badoo and Instagram to promote Czech development projects. It aims to personalize these projects by having profiles represent real beneficiaries and participants, and to engage users on the dating platforms in conversations that lead them to an Instagram account about current successful projects. Videos on Instagram will show results of how donated money has positively impacted projects and people. The goal is to attract a new audience aware of but not deeply knowledgeable about particular development work and its importance.
Yl16 cyber 29
The document describes an integrated social media campaign to promote developing aid. It picks three ambassadors - Ladislav Zibura, a traveler who will go on a mission to Africa and share on Facebook; Martin Rota, a YouTuber who will discuss issues scientifically on his channel; and Franciska, a chicken who will travel with Ladislav and have her own Instagram account. The campaign aims to inform people ages 25-30 about developing aid using an entertaining and factual approach across multiple social media platforms.
Yl16 cyber 03
This document discusses challenging people's "opinion comfort zones" regarding helping those in need locally versus helping internationally. It proposes using the same myths people believe about international aid and applying them to domestic systems to show that neither option is clearly more effective. The goal is to spark discussion and open people's minds by dissolving common arguments against international aid. Tactics include Facebook/YouTube ads and a website sharing evidence that aid makes a real difference globally and locally through live video broadcasts.
Yl16 cyber 23
The document proposes an integrated social media campaign using Facebook, Twitter, and Periscope to raise awareness about development cooperation. The campaign aims to counter common myths about foreign aid by 1) using sarcastic Facebook posts to show the absurdity of the myths and stimulate discussion, 2) providing relevant information about projects on Twitter, including links to websites and live Periscope streams, and 3) allowing audiences to witness aid efforts in real-time through Periscope streams in order to feel emotionally connected to the impact of development cooperation. The goal is to inform and engage audiences by debunking myths and demonstrating tangible positive impacts through multiple social media platforms.
Yl16 cyber 13
The document proposes a social media campaign called "#SeedItOrEatIt" to raise awareness of an NGO's development aid activities. The campaign would use Facebook to activate viewers with short videos, promote posts asking people to "Seed it or eat it?", and link to longer videos on YouTube. YouTube videos would tell stories of how the NGO's work directly helps people. Twitter would provide space for discussion around the hashtag #SeedItOrEatIt. The goal is to educate the target audience, who is active on social media, about the real impact and effectiveness of the NGO's development cooperation work.
Yl16 cyber 04
- The document proposes an integrated social media campaign to help improve perceptions of NGOs by providing transparent information about their operations.
- It would involve a journalist joining various NGOs for a month on missions both domestic and abroad to document their work. Videos and livestreams would be shared on YouTube, Snapchat, and Facebook to give viewers an insider look.
- The goal is to debunk myths by delivering straightforward facts in an engaging format to young, educated target audiences where they spend their online time.
OGILVY ONE, a.s. (Jan Hlavรญn, Johana Kroftovรก)
This document describes an integrated social media campaign to raise awareness of development aid projects. It will use YouTube, Facebook, and Instagram to share short tutorial videos and photos starring real aid recipients. On YouTube, targeted pre-roll ads will feature aid recipients sharing knowledge relevant to the viewer's search. Instagram will utilize hashtags, and Facebook will serve as an information hub with additional content. The goal is to show how knowledge gained through aid empowers people and improves lives.
Yl16 cyber 25
This document proposes a social media campaign to promote an NGO and refute common myths about its work. The campaign would have two phases: first generating buzz by engaging audiences on social media around myths and negative perceptions, then educating and informing audiences about the NGO's actual activities using Facebook, Instagram, and Messenger. The goal is to demonstrate the NGO's effectiveness at helping people and to encourage independent thinking rather than negative stereotypes.
Yl16 cyber 16
1. The campaign aims to increase awareness and understanding of development aid in the Czech Republic by sharing positive stories of how it has helped people in need.
2. It will feature videos, images, and audio on Facebook, YouTube, and Spotify showing beneficiaries of development projects speaking in imperfect Czech about how their lives have improved with access to things like education, healthcare, and clean water.
3. The content will be shared gradually across the platforms to tell engaging stories that humanize the impact of development aid and show people in the Czech Republic that it is making a meaningful difference.
Yl16 cyber 22
This campaign aims to show Czech people that their donations to NGOs actually fund real aid projects helping people in need. It will feature stories from 30 different aid projects funded by Rozvojovka, sharing them over 30 nights across Facebook, Instagram and Tinder. Facebook will feature facts and figures about projects to maximize reach. Instagram will share real stories to create engagement. Tinder will connect people based on similarities but also share stories to surprise users on an unexpected channel. The goal is to demonstrate project results, add humor to the topic, and use emotional stories to change perceptions about where donations go.
Yl16 cyber 32
Young people in the Czech Republic are skeptical of foreign aid due to lack of information about it. The document proposes a social media campaign using influencers on Facebook, Instagram, and Spotify to tell true stories of how Czech development aid has helped people around the world. Influencers will livestream stories on Facebook and encourage viewers to find and share more stories on social media to raise awareness of the positive impact of foreign aid.
Yl16 cyber 10
The document proposes an integrated social media campaign for the organization People In Need to promote their work and mission. The campaign would (1) create a website where locals can share their dreams and receive tips and discounts, highlighting how PIN helps people in developing countries achieve their dreams, (2) use chatbots, Facebook, and Instagram to spread the campaign's message and drive traffic to the website. The goal is to inspire locals while reminding them of PIN's sustainable development work abroad.
Yl16 cyber 26
This document describes a campaign called #LiveNotSurvive that aims to change negative perceptions in the Czech Republic about developing countries and development cooperation assistance. The campaign shares real stories of individuals through video platforms like YouTube, Facebook, and Snapchat to show the long-term, positive impact of assistance on people's lives. On YouTube, they catch people's attention with stories. On Facebook, they provoke discussion. And on Snapchat, they share raw, personal content to help viewers emotionally connect with those in developing countries who now have opportunities to live, not just survive.
Yl16 cyber 28
The campaign aims to debunk myths and stereotypes about development aid through an entertaining story told across social media. It will follow the story of Melisandra, who wants to become a teacher, on Facebook, YouTube, and Twitter. Facebook will use interactive 360 degree photos and a messenger bot to explore the full context behind cropped realities. YouTube will show videos revealing the true nature of cropped scenes. Twitter will use humor and sarcasm to mock stereotypes, operated by a character commenting on trending topics. The goal is to get people engaged and provide the whole picture in an enjoyable way.
Liftago (Alลพbฤta Matฤjลฏ, Kryลกtof Raลกka)
1. The document describes a social media campaign that uses the profiles of a fictional Angolan woman named Edna on Nike+, Facebook, Instagram, and YouTube to motivate runners to compete with her daily activities and raise awareness for issues in developing countries.
2. Runners will be encouraged to connect with Edna's Nike+ profile, compete with her daily "fuel spend", share posts about beating her, and raise awareness for her story and the work of People in Need in developing areas.
3. Edna's profiles on the different platforms will share details about her daily life and activities to provide an authentic perspective and showcase development efforts in contrast to runners' habits of sharing achievements.
Yl16 cyber 12
The document proposes a marketing campaign to promote charitable giving. It targets busy young professionals who do not have time for charity but want to feel like they are helping. The campaign would use social media like Facebook, Instagram, and LinkedIn to directly deliver concise messages that charitable work has already been done on their behalf due to past donations. On Facebook, ads would tell people they can "know less" while still learning what their money achieved. Instagram posts would contain hidden messages revealed by filters. And LinkedIn messages would thank people and encourage adding charitable projects to their profiles. The goal is to efficiently inform people and spread the message that their contributions are making a difference.
Yl16 cyber 19
The document describes a campaign called "World Balance" that aims to show people how their money and help can improve living conditions in developing countries. The campaign will feature influencers from the Czech Republic alongside people from countries like Kenya and Burma talking about everyday issues. Paid posts on Facebook and videos on YouTube will be used to spread awareness. Interested viewers will be engaged through WhatsApp discussions and shown photos and updates about ongoing projects. The goal is for young people to support development efforts by identifying more with influencers in the campaign.
Doubledutch case study
DoubleDutch is a leading event tech company that helps event organizers collect data and engage attendees through mobile apps. They partnered with Insightpool to identify influential event marketers on social media and drive engagement. Insightpool helped DoubleDutch find over 300 hyper-connected individuals, growing their audience by over 2 million. Through targeted outreach, DoubleDutch sparked conversations around events and topics, driving over 17k impressions and 6,500 clicks to their site. Their social media engagement and share of voice on Twitter increased 3x in the first month of working with Insightpool.
SECUENCIA DE IMAGENES
El documento se compone de repetidas salutaciones "HOLA" sin ningรบn otro contenido o contexto.
RESUME_ MANJARI DUTTA
Ms. Manjari Dutta has over 4 years of experience as a design engineer working on electrical engineering projects in industries including petrochemicals, minerals and mining, chemicals, and more. She has expertise in power system studies, specifications, schematics, calculations, and reviewing vendor documents. Her technical skills include ETAP, AutoCAD, lighting software, and she is proficient in MS Office. She currently works at Jacobs Engineering in India on various international projects, providing deliverables such as cable schedules, layouts, specifications, and reviewing drawings.
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Yl16 cyber 30
This campaign uses social media platforms like Facebook, YouTube, and Instagram to raise awareness about development cooperation and its impact on building sustainable homes. It consists of 3 steps:
1. A "home button hack" draws attention by briefly disrupting users' home buttons/pages on these platforms with a video about what development cooperation is.
2. Short videos featuring celebrities explain how development aid helps improve homes and communities in developing countries, combating common myths.
3. The campaign partners with Airbnb to showcase future homestays in developing areas, demonstrating how development cooperation empowers people to feel proud of their homes and share them with visitors through the platform.
Yl16 cyber 31
This document outlines an integrated social media campaign to thank donors and raise awareness of development assistance projects. It proposes using LinkedIn to feature profiles of "ambassadors" who benefited from assistance, linking to videos on YouTube and using Facebook as a newsfeed. Ambassadors from projects in Congo and the Czech Republic would share their stories to show how donations changed their lives and benefited society. The campaign aims to combat myths about development assistance by credibly communicating real stories through social media.
Yl16 cyber 17
The document describes a social media campaign called "Date for a Better World" that uses integrated profiles on Tinder, Badoo and Instagram to promote Czech development projects. It aims to personalize these projects by having profiles represent real beneficiaries and participants, and to engage users on the dating platforms in conversations that lead them to an Instagram account about current successful projects. Videos on Instagram will show results of how donated money has positively impacted projects and people. The goal is to attract a new audience aware of but not deeply knowledgeable about particular development work and its importance.
Yl16 cyber 29
The document describes an integrated social media campaign to promote developing aid. It picks three ambassadors - Ladislav Zibura, a traveler who will go on a mission to Africa and share on Facebook; Martin Rota, a YouTuber who will discuss issues scientifically on his channel; and Franciska, a chicken who will travel with Ladislav and have her own Instagram account. The campaign aims to inform people ages 25-30 about developing aid using an entertaining and factual approach across multiple social media platforms.
Yl16 cyber 03
This document discusses challenging people's "opinion comfort zones" regarding helping those in need locally versus helping internationally. It proposes using the same myths people believe about international aid and applying them to domestic systems to show that neither option is clearly more effective. The goal is to spark discussion and open people's minds by dissolving common arguments against international aid. Tactics include Facebook/YouTube ads and a website sharing evidence that aid makes a real difference globally and locally through live video broadcasts.
Yl16 cyber 23
The document proposes an integrated social media campaign using Facebook, Twitter, and Periscope to raise awareness about development cooperation. The campaign aims to counter common myths about foreign aid by 1) using sarcastic Facebook posts to show the absurdity of the myths and stimulate discussion, 2) providing relevant information about projects on Twitter, including links to websites and live Periscope streams, and 3) allowing audiences to witness aid efforts in real-time through Periscope streams in order to feel emotionally connected to the impact of development cooperation. The goal is to inform and engage audiences by debunking myths and demonstrating tangible positive impacts through multiple social media platforms.
Yl16 cyber 13
The document proposes a social media campaign called "#SeedItOrEatIt" to raise awareness of an NGO's development aid activities. The campaign would use Facebook to activate viewers with short videos, promote posts asking people to "Seed it or eat it?", and link to longer videos on YouTube. YouTube videos would tell stories of how the NGO's work directly helps people. Twitter would provide space for discussion around the hashtag #SeedItOrEatIt. The goal is to educate the target audience, who is active on social media, about the real impact and effectiveness of the NGO's development cooperation work.
Yl16 cyber 04
- The document proposes an integrated social media campaign to help improve perceptions of NGOs by providing transparent information about their operations.
- It would involve a journalist joining various NGOs for a month on missions both domestic and abroad to document their work. Videos and livestreams would be shared on YouTube, Snapchat, and Facebook to give viewers an insider look.
- The goal is to debunk myths by delivering straightforward facts in an engaging format to young, educated target audiences where they spend their online time.
OGILVY ONE, a.s. (Jan Hlavรญn, Johana Kroftovรก)
This document describes an integrated social media campaign to raise awareness of development aid projects. It will use YouTube, Facebook, and Instagram to share short tutorial videos and photos starring real aid recipients. On YouTube, targeted pre-roll ads will feature aid recipients sharing knowledge relevant to the viewer's search. Instagram will utilize hashtags, and Facebook will serve as an information hub with additional content. The goal is to show how knowledge gained through aid empowers people and improves lives.
Yl16 cyber 25
This document proposes a social media campaign to promote an NGO and refute common myths about its work. The campaign would have two phases: first generating buzz by engaging audiences on social media around myths and negative perceptions, then educating and informing audiences about the NGO's actual activities using Facebook, Instagram, and Messenger. The goal is to demonstrate the NGO's effectiveness at helping people and to encourage independent thinking rather than negative stereotypes.
Yl16 cyber 16
1. The campaign aims to increase awareness and understanding of development aid in the Czech Republic by sharing positive stories of how it has helped people in need.
2. It will feature videos, images, and audio on Facebook, YouTube, and Spotify showing beneficiaries of development projects speaking in imperfect Czech about how their lives have improved with access to things like education, healthcare, and clean water.
3. The content will be shared gradually across the platforms to tell engaging stories that humanize the impact of development aid and show people in the Czech Republic that it is making a meaningful difference.
Yl16 cyber 22
This campaign aims to show Czech people that their donations to NGOs actually fund real aid projects helping people in need. It will feature stories from 30 different aid projects funded by Rozvojovka, sharing them over 30 nights across Facebook, Instagram and Tinder. Facebook will feature facts and figures about projects to maximize reach. Instagram will share real stories to create engagement. Tinder will connect people based on similarities but also share stories to surprise users on an unexpected channel. The goal is to demonstrate project results, add humor to the topic, and use emotional stories to change perceptions about where donations go.
Yl16 cyber 32
Young people in the Czech Republic are skeptical of foreign aid due to lack of information about it. The document proposes a social media campaign using influencers on Facebook, Instagram, and Spotify to tell true stories of how Czech development aid has helped people around the world. Influencers will livestream stories on Facebook and encourage viewers to find and share more stories on social media to raise awareness of the positive impact of foreign aid.
Yl16 cyber 10
The document proposes an integrated social media campaign for the organization People In Need to promote their work and mission. The campaign would (1) create a website where locals can share their dreams and receive tips and discounts, highlighting how PIN helps people in developing countries achieve their dreams, (2) use chatbots, Facebook, and Instagram to spread the campaign's message and drive traffic to the website. The goal is to inspire locals while reminding them of PIN's sustainable development work abroad.
Yl16 cyber 26
This document describes a campaign called #LiveNotSurvive that aims to change negative perceptions in the Czech Republic about developing countries and development cooperation assistance. The campaign shares real stories of individuals through video platforms like YouTube, Facebook, and Snapchat to show the long-term, positive impact of assistance on people's lives. On YouTube, they catch people's attention with stories. On Facebook, they provoke discussion. And on Snapchat, they share raw, personal content to help viewers emotionally connect with those in developing countries who now have opportunities to live, not just survive.
Yl16 cyber 28
The campaign aims to debunk myths and stereotypes about development aid through an entertaining story told across social media. It will follow the story of Melisandra, who wants to become a teacher, on Facebook, YouTube, and Twitter. Facebook will use interactive 360 degree photos and a messenger bot to explore the full context behind cropped realities. YouTube will show videos revealing the true nature of cropped scenes. Twitter will use humor and sarcasm to mock stereotypes, operated by a character commenting on trending topics. The goal is to get people engaged and provide the whole picture in an enjoyable way.
Liftago (Alลพbฤta Matฤjลฏ, Kryลกtof Raลกka)
1. The document describes a social media campaign that uses the profiles of a fictional Angolan woman named Edna on Nike+, Facebook, Instagram, and YouTube to motivate runners to compete with her daily activities and raise awareness for issues in developing countries.
2. Runners will be encouraged to connect with Edna's Nike+ profile, compete with her daily "fuel spend", share posts about beating her, and raise awareness for her story and the work of People in Need in developing areas.
3. Edna's profiles on the different platforms will share details about her daily life and activities to provide an authentic perspective and showcase development efforts in contrast to runners' habits of sharing achievements.
Yl16 cyber 12
The document proposes a marketing campaign to promote charitable giving. It targets busy young professionals who do not have time for charity but want to feel like they are helping. The campaign would use social media like Facebook, Instagram, and LinkedIn to directly deliver concise messages that charitable work has already been done on their behalf due to past donations. On Facebook, ads would tell people they can "know less" while still learning what their money achieved. Instagram posts would contain hidden messages revealed by filters. And LinkedIn messages would thank people and encourage adding charitable projects to their profiles. The goal is to efficiently inform people and spread the message that their contributions are making a difference.
Yl16 cyber 19
The document describes a campaign called "World Balance" that aims to show people how their money and help can improve living conditions in developing countries. The campaign will feature influencers from the Czech Republic alongside people from countries like Kenya and Burma talking about everyday issues. Paid posts on Facebook and videos on YouTube will be used to spread awareness. Interested viewers will be engaged through WhatsApp discussions and shown photos and updates about ongoing projects. The goal is for young people to support development efforts by identifying more with influencers in the campaign.
Doubledutch case study
DoubleDutch is a leading event tech company that helps event organizers collect data and engage attendees through mobile apps. They partnered with Insightpool to identify influential event marketers on social media and drive engagement. Insightpool helped DoubleDutch find over 300 hyper-connected individuals, growing their audience by over 2 million. Through targeted outreach, DoubleDutch sparked conversations around events and topics, driving over 17k impressions and 6,500 clicks to their site. Their social media engagement and share of voice on Twitter increased 3x in the first month of working with Insightpool.
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SECUENCIA DE IMAGENES
El documento se compone de repetidas salutaciones "HOLA" sin ningรบn otro contenido o contexto.
RESUME_ MANJARI DUTTA
Ms. Manjari Dutta has over 4 years of experience as a design engineer working on electrical engineering projects in industries including petrochemicals, minerals and mining, chemicals, and more. She has expertise in power system studies, specifications, schematics, calculations, and reviewing vendor documents. Her technical skills include ETAP, AutoCAD, lighting software, and she is proficient in MS Office. She currently works at Jacobs Engineering in India on various international projects, providing deliverables such as cable schedules, layouts, specifications, and reviewing drawings.
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Kein urheberrechtsschutz fuฬr den Slogan "Wenn das haus nasse Fuฬรe hat"
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The document describes an architect who has gained experience working on architectural projects in both the public and private sectors. They have worked as both an employee and subcontractor on various project types including residential, commercial, and healthcare facilities. The architect has experience using software like Revit, AutoCAD, 3Ds Max, and Photoshop. They now wish to join a prestigious company to continue expanding their knowledge and skills.
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#BMO15 | Fondata sulla bellezza | Emilio Casalini
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50 great reasons and creative examples for brands to use branded entertainmen...
50 great reasons and creative examples for brands to use branded entertainmen...nous sommes vivants
Branded entertainment is not only "fun" brand content it's all the types of brand content that can satisfy the centers of interest of an audience on TV or on line : sports, music, films, ... It's not editorial content however it embodies the brand values and communicates on it's products.
1- Brands as fun destinations
Firstly, we're all used to seeing brands sponsoring entertainment as a means to get their logo and messaging in front of consumer eyeballs now brands are becoming destination sites and platforms for entertainment, in and of themselves.
2- Branded fun for new brand fans
Secondly, branded entertainment challenges brands to deliver a more enriching experience that consumers want yet communicate effectively what the brand values or the product benefits. Therefore it requires brands to create high quality branded contents, and not just sponsor an event, advertise within the programs, or create an ephemeral buzz.
3- Fun campaigns to promote fun contents
Brands investing in branded entertainment donโt simply advertise on line. They use the tools that are available to best promote their content : paid media, owned media, earned media.
4- The new brand to fans relationship
Brands are able to develop an enduring direct-to-consumer relationship thanks to the quality content, however their potential fan base is much wider than their brand fans and they need to animate the extended fan community.
5- Live events for real time experiences
Communication enters a new era of real time marketing and brands come to life when people access their content all together at the same time and share their experience.
6- Data to spot fun insights on consumers
Trust me you are going to need it to do all the above !
Use this hashtag to participate in this document, join the conversation, or have a 5 mn laught at work #entertain_meย
#Entertain_me : 50 exemples de marques internationnales qui amusent leurs con...
#Entertain_me : 50 exemples de marques internationnales qui amusent leurs con...PSST (opinions et tendances 2.0) par jeremy dumont
J'ai rรฉdigรฉ ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Fรฉvrier dรฉbut Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation ร dรฉjร lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent ร leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque prรฉfรจrรฉe des amรฉricains ne cherchent pas รชtre des acteurs du marchรฉ du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs ร leurs produits, capter leur attention et peut รชtre gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre รฉcran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectรฉs, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriรฉe aux usages des americains qui passent 9 minutes par heure ร se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement ร augmenter leur couverture avec un coup de buzz, elles cherchent ร obtenir des retombรฉes sur leur marque et au premier rang desquelles l'incitation ร recommander
comme le rรฉvรจlle une รฉtude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas ร mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien acceptรฉ par les consommateurs, les annonceurs ont encore beaucoup de chemin ร parcourir avec leurs agences pour arriver au niveau d'attractivitรฉ des contenus diffusรฉs par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une รฉmission diffusรฉe ร la TV, Absolut monte un partenariat รฉditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet ร ces marques de prendre vie dans le quotidien de leurs consommateurs en รฉtant vraiment fรฉdรจrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide ร reproduire les looks vus ร la TV ou IKEA qui donne accรจs ร des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'ร engager leurs consommateurs en temps rรฉel, dans des moments forts en รฉmotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expรฉriences augmentรฉes ou tout simplement comme COCA COLA qui ajoute le WIFI ร ses fontaines ร soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donnรฉย
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Millions of users are reached and engaged every day with short and entertaining videos on social channels. This presentation provides a practical guide for the development and distribution of video content on social media and covers key content optimisation best practices as applied by top publishers.
Million Dollar Cuffs - Case Study Presentation #1
This document outlines a social media campaign to raise awareness of Meningitis B and the Bexsero vaccine. The campaign goals are to raise brand awareness, drive traffic to the website, and educate two audiences - physicians and parents. The campaign will utilize video, images, blogs and a partnership on Facebook, Instagram, Pinterest and YouTube. Key content includes video series, a hero video, images/infographics and blogs. The budget allocates funds across content creation and paid social media advertising over four quarters. Metrics like website traffic and engagements will measure success.
A story of quality over quantity
Tasos Sartzis is the founder and managing director of Digitall. The document discusses Digitall's social media strategy for Enterprise Greece, which aims to increase brand awareness, loyalty, and engagement through social platforms like Facebook, Instagram, LinkedIn, and YouTube. It provides statistics on followers and engagement for Enterprise Greece's social accounts and discusses the development of targeted content and advertising strategies to further promote key sectors and initiatives to Greek and international audiences.
Devilsworkshop Online Branding
In the rapidly changing and crowded digital marketplace you need the attention of specialists and the application of dedicated resources...
Video team adv_socmedmarketing
Social media platforms are increasingly incorporating video and social viewing features to aggregate content from multiple sources like YouTube, Facebook, and podcasts. This allows users to view videos together from different sites in a synchronized experience. Brands are leveraging these new social capabilities through tactics like webisodes, which expand their audience and integrate products. Measuring the impact of these various social media video platforms is important for selecting the right tactics in an integrated campaign.
Goviral Claus Moseholm
DDMA iLounge 2008, branded content to draw attention to the brand, virals, movies, rumour around the brand, brand perception, consumer markets
Mk video marketing
The most viewed YouTube video of all time is "Gangnam Style" by Psy, with over 3.4 billion views as of February 2022.
Online video distribution with goviral
Goviral distributes branded video content and guarantees a minimum number of video views for advertisers on a pay-per-performance basis. It has over 20,000 content items distributed across 21,000 publishers reaching 250,000 websites. Goviral delivers over 35 million targeted views per month. Case studies show how distributing long-form branded content videos across relevant websites and allowing social sharing can generate hundreds of thousands of views and increased brand awareness for advertisers like Renault.
CC animation proposal origins of spaces
The document provides a proposal for an animated video and additional materials to summarize information about the Origins of Spaces toolbox and its five partner projects. The proposal includes suggestions for a 4-minute animated video, a "rich picture" graphic, and supporting visuals. It outlines objectives, target audiences, communication strategies, budget options, production timelines, and examples of similar past projects.
Inception-White-Paper
Digital media strategies are important for broadcasters to engage audiences across platforms and generate new revenue. Social media is a key tool if used properly to drive engagement without overwhelming users. Content should be accessible across devices to meet user preferences. Polls and user-generated content can enhance engagement by involving the audience. Monetization comes from driving clicks from social media to view ads with content. Any strategy needs flexibility to adapt to changing technologies and consumption patterns.
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This document discusses how brands and digital marketing are changing. It argues that digital is now a separate environment with its own channels and that a single message or idea does not work across all channels. People are more powerful and have more choices. The document recommends developing different brand propositions and messages tailored to each digital channel and audience type within channels. It advocates for a "long tail" approach with numerous niche brand ideas rather than a single main idea in order to connect with various audiences. When creating digital campaigns, the document advises setting goals, understanding consumer paths, and crafting channel-specific strategies to engage different types of information seekers.
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In the world where business owners are striving to be at the peak of their sales target, the need to understand the impact of social media on selling has become imperative. Hence the need for this presentation
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The document discusses the growth of social media and its benefits over traditional media. It notes that social media is expected to grow 34% in coming years, compared to 17% for traditional media. Social media offers lower costs, interactivity, targeted marketing and user-generated content. The document then describes solutions from Looppa to help businesses generate revenue from social media, including creating communities, tools for radio shows and TV producers, and products for publishers.
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Ting tingchia
- Malaysiakini has built a strong base of loyal supporters over the years by being one of the only independent news outlets in Malaysia not owned by the ruling party, filling the demand for objective reporting. This creates a sense of community with readers who share the site's ideals and have defended it against authorities.
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Digital video marketing is growing rapidly, with video expected to account for 69% of internet traffic by 2017. Popular video hosting sites include YouTube, Facebook, and Instagram. Video performs well across social media platforms and can increase engagement. Reasons to use digital video include high viewership, ability to convey large amounts of information visually, and potential for viral sharing. Analysis of Mediamark radio station YouTube channels found their videos had millions of views but visit durations varied significantly.
Social Media Integration for Youtube/Socialviewing/podcast
Social viewing allows multiple users to watch online videos together in a synchronized experience. Pepsi Sound Off is a social TV platform that allows fans to connect and discuss shows using the #pepsisoundoff hashtag. While social viewing is not yet the linchpin of social media strategies, it contributes significantly. Webisodes are short video episodes initially released online to promote brands. They can drive traffic and expand audiences. Video sharing sites like YouTube allow anyone to upload and share videos, and are major platforms used in integrated social media campaigns.
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Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 09
Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
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- 2. 1. SUMMARY Picture/scheme describing the campaign (the same as slide 6) It is beyond doubt that development cooperation is a serious topic. The idea is to lighten this topic creating a series of humorous animated videos related to various development projects of People in Need organization. The intention is to create visually attractive and funny content to make people spread the idea of the importance of the projects by sharing the videos. To maximize reach among users in the target group the most popular social networking sites in the Czech Republic will be used โ Facebook, Youtube and Instagram with a restriction of frequency (1 user per campaign). In addition to paid reach, the content of the videos itself will help to generate organic reach as well as it is expected to be shared among users due to the humorous aspect of the videos. SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGN SUMMARY (Max 150 words) YL2016_cyber_09 2
- 3. 2. WRITTEN SUBMISSION OF THE CAMPAIGN As the aim of the campaign is high reach within the given target group, we recommend using the most popular social media platforms in the Czech Republic: โข Facebook โข Youtube โข Instagram These 3 platforms are suitable and cost efficient for spreading the video content. At the same time they allow people to share the content and this way we can attain high reach both paid & organic. The advantage is that the client has its own profile on abovementioned platforms already established, so there is already a certain fan base gathered. These users can help to spread the content even more. Creating video content without sound makes it easier to spread the ideas through all these platforms including mobile where people are more likely to watch videos without sound. Destination URL: website People in Need โ users can find relevant and up to date information about past and ongoing projects. WHAT IS YOUR SOLUTION? (Max 150 words) 1) PAID REACH Facebook + Instagram = 30 000 CZK Format Reach & Frequency will be used (one budget for both โ users are approached either via Facebook or Instagram). This format is chosen as it helps to obtain a great reach of audience with an effective budget spend โ frequency will be restricted to 1 user per campaign. This allows to acquire as highest reach as possible. Reach = 330 000 UU (70% of all users within TG on FB & IG) Youtube = 20 000 CZK Format TrueView In-stream is used with restriction to 1 unique user per campaign. Reach = 180 000 UU 2) ORGANIC REACH With the help of paid ads we achieve high reach. However, the content of the videos itself will help to generate organic reach as well as it is expected to be shared among users due to the humorous aspect of the videos. HOW DOES IT WORK? (Max 150 words) There are many myths and untruths regarding foreign development cooperation among young people. There is need to clarify what the cooperation realy does in the third world countries. How can we achieve this? To grasp attention of young people and make them listen/share and understand what lies behind development cooperation, we need to create humorous and visually attractive content. The creative idea is to develop a series of humorous animated videos related to various development projects. Message of each video will be put in a comic way dealing with a particular development area, and that People in Need organization contributes to solve those issues. Videos will be very simple yet powerful in message with added humour and without sound. CREATIVE INSIGHT (Max 150 words) YL2016_cyber_09 3
- 4. 3. THE USE OF 3 SOCIAL MEDIA PLATFORMS SOCIAL PLATFORM 1 Facebook SOCIAL PLATFORM 3 Youtube SOCIAL PLATFORM 2 Instagram YL2016_cyber_09 4
- 5. 4. THE USE OF 3 SOCIAL MEDIA PLATFORMS YL2016_cyber_09 5
- 6. 5. THE USE OF 3 SOCIAL MEDIA PLATFORMS YL2016_cyber_09 6
- 7. 6. THE USE OF 3 SOCIAL MEDIA PLATFORMS YL2016_cyber_09 7