Forging the path to crypto adoption in emerging markets requires a lot of input from and empathy with end-users. Denisse shares her experience doing research in Latin America and West Africa to test product-market-fit for Celo’s end-user products along with some tools to get started. This talk was originally given by Denisse Halm of cLabs at the Ready Layer One conference on May 6, 2020.

1. Yes, You Can Develop User-Friendly dApps
RL1 | May 2020

2. Denisse Halm, cLabs
Partner, Go-To-Market
Latam GM
Delivers
financial equity
d@clabs.co | @deni_ssita | t.me/hola_denisse

3. Build a financial system
that creates the conditions
for prosperity—for everyone
Celo’s Mission
@CeloOrg

4. Celo is an open platform that makes financial
tools accessible to anyone with a mobile phone
@CeloOrg

5. Layer 1: Blockchain Network
Layer 3: Applications
Blockchain Product Stack
Layer 2: Smart Contracts
@CeloOrg

6. Developers
Protocols, Smart Contracts
End Users
Wallets, UI
Who is Your Product For?
@CeloOrg

7. Focusing on
end users

8. Co-creating with the user

9. Timeline of testing at cLabs
Aug
2018
Oct
2018
Dec
2018
Argentina
research
Kenya
research
Mar
2019
Argentina
pilot
May
2019
Colombia
research
Jul
2019
Philippines
pilot
Feb
2020
Kenya
pilot
Mexico
design-a-thon
Sep
2019
Mexico
pilot
Nov
2019
Sierra
Leone
focus
groups
Dec
2019
Brazil
research
Feb
2019
Tanzania
research

10. A roadmap of testing
Pick a
starting
point
Go broad
Diversify
Focus Refine
Explore Iterate
Iterate
Iterate
Iterate

11. 1.1B1.7B
Unbanked No Formal ID
15 20$ %
Remittance Fee Transfer Fees
Pick a starting point
Kabaru, Refugee
World Food Programme User Research | Tanzania
Kabaru is a refugee from the DRC who has lived in a Nyarugusu
refugee camp for the past 22 years. Without formal ID, he can’t
access basic financial tools.

12. cLabs team on the first research trip to Kenya,
learning about mobile money
Start early, and start broad
Kenya

13. Diversify your research methods
Laboratoria | Mexico
Hosted a design-a-thon to young female
coding students in Mexico.

14. Define the use case(s) for the
product, explore & iterate
Batangas | Philippines
Exploring how to bring more Filipino merchants
& consumers into the formal economy.

15. Save
GiveEarn
Defining the use cases for the Celo Wallet
SendPay
Lend

16. Refine your tests so you can define
your dApp
Brian | Earn Pilot | Kenya
“It’s too hard to believe that you can make
money from your phone just seated from
anywhere.”

17. Don't go at it alone, find your
partners, leverage the community
Prosper 2019 | California
Entrepreneurs from 20 countries envisioning and
ideating how to create more prosperity in the world.

18. How do you change the world?
Change the story
- Charles Eisenstein

19. Learn from individuals so you can
help them change their story
Rosa, entrepreneur
User research study | Oaxaca, Mexico
Learning the stories of those who are looking for alternatives to
traditional financial tools

20. How do you make it scalable?

21. ☑ Onboarding
☑ Engagement & support
☑ User research
☑ Measuring
☑ Offboarding
☑ Objectives
☑ Scope
☑ Format & location
☑ Partners
☑ Audience
☑ Timeline
☑ Budget
Planning
Towards a Pilot Toolkit
☑ Hypotheses
☑ Success criteria
☑ Team
☑ Technical
☑ Test the test
☑ User support
☑ Documentation
Design Execution

22. Thanks for your time,
you are valued.
@CeloOrg

23. Stay connected
chat.celo.org
news.celo.org
events.celo.org
@CeloOrg