Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
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Between 2008 and 2012, voters lost control of their personal data and campaigns gained powerful tools to target individuals. While early social media sites in 2008 allowed users to connect with others and the candidate, by 2012 campaigns built sophisticated profiles of individuals and could target them directly through social media apps on sites like Facebook and MittRomney.com.
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