1. Yaourti aims to provide customers with organic Greek yogurt with a taste of home and comfort, using the finest natural ingredients to create wholesome yogurt and toppings. 2. They promote healthy lifestyles and want to provide an experience of warmth, kindness and love. 3. The business strives to bring the fresh essence of Greece through all-natural products.

1. Yaourti
a fresh experience
vicki sotiros. christiana weber. mcpt. jeffrey riman. december 15th.

2. “Yaourti strives to provide its customers with 100% pure
and organic Greek yogurt; yogurt with a taste reminiscent of
home and comfort. Furthermore, we believe in bringing the
fresh essence of Greece through our all-natural products.
The finest ingredients will be utilized to create wholesome
yogurt and delectable toppings. We fully promote nourishing
and healthy lifestyles and are committed to providing an
experience full of warmth, kindness and love.”
mission & vision

3. Strengths Weaknesses
- organic - expensive
- high quality product - only on west coast
- fresh and frozen
yogurt
- variety of toppings
- modern design - expensive
- good taste - minimal seating
- variety of toppings and - only frozen yogurt
flavors - non-organic
- low-calorie -no vegan/soy options
- large variety - poor design
- specialty items - only frozen yogurt
- low prices - non-organic
- low-calorie - no vegan/soy options
competition

4. Internal Factors External Factors
Strengths Weaknesses
Low production costs Selling ‘fresh’ yogurt is new to NYC
Great Staff Consumer may be wary of new concept
Following ‘green’ and ‘organic’ trend Lack of knowledge about Greek Yogurt
Health Benefits
Opportunities Threats
Growing interest in healthy food People not used to ‘fresh’ yogurt
Target market that already loves yogurt People do not want to try it
Everything will be homemade Many, already existing, yogurt chains
Health Benefits of ‘fresh’ yogurt
swot

5. Service
Product
Atmosphere
Design
Nutrition
differentiation

6. + Design
+ Quality
- Quality
- Design
positioning

7. - Atmosphere + Service
+ Atmosphere
- Service

8. 1 Healthy and homemade.
2 Organic niche.
3 Authentic, Greek feel.
4 One-of-a-kind products.
5 100% Fresh.
brand strategy

9. menu
Fresco Yaourti Fresco Toppings Fresco Café
Non-Fat /Strawberries Cherries Greek Café
2% Blueberries Peaches American Café
Whole Raspberries Grapes Frappé
Soy Blackberry Banana Latté
Cappuccino
/Coconut Flakes Espresso
Fresco Flavors Dried Cranberries
Vanilla Dried Fig
Chocolate Raisins Fresco Hymos
Cherry Orange
Green Mint /Crumbled Biscotti Peach
Chocolate Shavings *milk or dark Grapefruit
Low-Fat Granola Mixed Berry
Toasted Almonds Wheatgrass
Crushed Walnuts
Fresco Nerho
/Berry Syrup Regular
Caramel Sparkling
Honey
the menu

10.
MENU Fresco Café
Greek Café
American Café
Frappé
Fresco Yaourti Latté
Cappuccino
Non-Fat Espresso
2%
Whole
Soy
Fresco Hymos
Fresco Flavors Orange
Peach
Vanilla Grapefruit
Chocolate Mixed Berry
Cherry Wheatgrass
Green Mint
Fresco Nerho
Fresco Toppings
Regular
/Strawberries Cherries
Blueberries Peaches Sparkling
Raspberries Grapes
Blackberry Banana
/Coconut Flakes
Dried Cranberries
Dried Fig
Raisins
/Crumbled Biscotti
Chocolate Shavings *milk or dark
Low-Fat Granola
Toasted Almonds
Crushed Walnuts
/Berry Syrup
Caramel
Honey

11. the yaourti team

12. key roles

13. [Yaourti Business] Vicki and Christiana
Project Segment Project Task Task Leader Others Involved
Research Competitors Christiana Weber Vicki Sotiros
Research Inspiration/Ethos Vicki Sotiros Christiana Weber
Mission Vision/ Mission Christian Weber N/A
Statement Vicki Sotiros
Marketing SWOT Analysis Christiana Weber Vicki Sotiros
Marketing Marketing Plan Vicki Sotiros N/A
Christiana Weber
Marketing Business Success Christiana Weber Vicki Sotiros
Measurement Tools
Prototype Menu Vicki Sotiros Christiana Weber
Prototype Store Layout Vicki Sotiros Christiana Weber
Prototype Logo/ Packaging Vicki Sotiros Christiana Weber
Prototype Business Model Christiana Weber Vicki Sotiros
individual tasks

14. the schedule

15. Successful Mediums
Unsuccessful Mediums
communicatoin

16. 1 Process
risk

17. 2 Documentation
Date Risk or Issue Impact Mitigation plan
recorded description
11/11/10 Contrasting Views (R) 8 Discuss all ideas
rationally and
compromise.
11/11/10 Time Management (R) 10 Create concise schedule
of project tasks and
team meetings. Also,
assess progress weekly
and alter schedule as
needed.
11/14/10 Business 9 Conduct Research of
Differentiation (R) (I) what is already available
and make sure to create
something unique; non-
existent.
11/17/10 Member not in Class 2 Conduct Research
(I) separately and discuss
during following meeting.
11/27/10 Conflicting Schedules 5 Complete work
(R) (I) individually while
maintaining open
communication.
(maintain feedback
through e-mail and
Wiggio.)
risk

18. Identify Identify Brainstorm Implement
problem problem solutions best solution
cause
solving problems

19. 1 Approval
Complete Discuss and Consider Implement
individual and review work revisions revisions
group work
2 Documentation
Create Task takes Document Alter
schedule of longer than new completion schedule
tasks anticipated date accordingly
making changes

20. 2 Our Team
1 Yaourti
Christiana
Vicki
flavors
toppings
differing
opinions
different
wants
compromise leads to successful
teamwork and a completed project
compromise and a
delicious creation
the connection

21. vicki sotiros. christiana weber. mcpt. jeffrey riman. december 15th.