The document discusses research conducted around women's shopping experiences for bras and lingerie. It profiles different types of shoppers including lone shoppers, mother-daughter shoppers, and social shoppers. Interviews with women of different ages revealed memories and feelings around their first bra shopping experiences. The researchers observed shoppers in stores like Victoria's Secret and conducted an experiment with one user. Based on the findings, the document suggests creating a new product - sentimental lingerie designed to evoke comfort through its design alone.