Japanese artist and business man Murakami Takashi once mentioned that today we are already filled with enough TV and media information in daily life. When we go to exhibition, we look for a strong impact, a new experience.
In the 2015 social formation and consumption trend study, we have summarized the annual keywords in politic, economic, technological, social, cultural, and design aspects in China. In general, politic and economic play a certain role in national consumption and tendency, social and design issues are connected with future consumer emotional appeal, while technology and design are the structure and form for predicted future.
Complex office space for creative minds YANG DESIGN
Recently, a photo shoot was conducted in my office. The brief came from the American head quater of a renowed office furniture brand, and it described a crowded, densified office space with dividers and haed-working employees. That was purely the imagination of a typical Chinese office from the foreign perspective. But the truth is, many creative offices in China no longer look like that.
"If it is for the sake of being different, for the sake of being colorful or for the pleasure to shock; if it is for a joke, a trick, a motif; if it is not for the love of humanity, if it does not illuminate our eye nor does it nourish our soul, then we shall never design."
YANG DESIGN is a leading design consultancy in China that has won over 80 design awards. It consists of various departments focused on strategy, innovation, user studies, and city innovation. YANG DESIGN has worked with clients across many industries, helping brands increase value and impact. It is headquartered in Shanghai with additional branches and provides services including brand strategy, design strategy, and interaction design.
Smart is not only a touch screen for the bicycle. In the China Design Trends Report, YANG DESIGN has proposed the design trend called Smart Sensory. in the future, e-bike will integrate smart navigation, smart health, smart security, smart social and the other smart function, provide a more convenient way of energy supply, and make innovated driving experience for users.
2015, top international business travel luggage brand TUMI celebrated its 40 anniversary in the world. Tumiinvited YANG DESIGN to design a cool backpack and it is exhibited in Asian Pacific cities such as Hongkong, Taiwan, Seoul and Shanghai.
TUMI provides the perfect travel product for people all over the world. Whether walking in the city , or travel around the world, this backpack will be an innovation partner of the world citizen.This is also the second cooperation between TUMI and DESIGN YANG.
good design must make full use of material property YANG DESIGN
Styling is a common product design method and will lead to low differentiation. Application of new material can lead to ground-breaking forms.
Good design must make full use of material property
New material trend requires surface with high aesthetic, high quality and sustainable features
The world is not in lack of good materials. It’s in lack of the creative bridge between material and design.
Yang design service design lab social innovation powered by service designYANG DESIGN
Service design is a relatively young discipline, dating back to the late 1990s, and even more so in Asia, where it began emerging around 2008-2009. As an emerging field that is drawing more and more interest, service design is not fully understood by both private and public institutions.
Yang design user study lab china subculture lifestyle study semiofestYANG DESIGN
Yang Design and CityZine conducted a 14-year study on subculture lifestyles in China. They analyzed the characteristics and trends of subculture groups and whether their lifestyle is continuing or returning to the mainstream. The study included a public exhibition at K11 Art Center in Shanghai, a forum, a video, and a 300,000 copy research report. The study found that most Chinese subcultures are foreign imports and influenced by media such as online networks. The influence model of Chinese subcultures is shifting from a single center to multi-center and network-based models. Subculture groups pursue spiritual and individual tendencies and have strong identities and icons.
YANG DESIGN trend study:small home appliance design trendYANG DESIGN
Design strategy and trend study department in YANG DESIGN constantly observe product design trend across more than ten product categories for many years.Utilizing diverse research tools and approach so as to summarize the trend of current small home appliance. In order to make readers more easily understand the development of small home appliance,YANG DESIGN makes an prudent analysis by several different product design perspective.
Thinking future-One hundred dreams from worldYANG DESIGN
YANG DESIGN is one of the most high-quality product strategy and design consultancies in China. YANG DESIGN excels in product strategy and design, service design and brand design. Its Design Strategy Department discuss product design-related trends and social changes in a regular base, and has witnessed how predicted trends are applied by decision maker, brand, marketing and R&D department of companies, and turned into launched products.
Our clients include local and international brands such as Schneider Electric, Audi, Bosch, RADO, Absolut Vodka, Dupont, NATUZZI, Royal Selangor, Haier, Joyoung, ZTE and CNOOC.
An former employee of Siemens headquater, design director Jamy Yang has been leading the team to become winners of more than 30 design prizes including iF Design Award, Red Dot Design Awards, Good Design Award and Design for Asia Silver Award. He is judge of design competitions including iF China.
www.yang-design.com
Japanese artist and business man Murakami Takashi once mentioned that today we are already filled with enough TV and media information in daily life. When we go to exhibition, we look for a strong impact, a new experience.
In the 2015 social formation and consumption trend study, we have summarized the annual keywords in politic, economic, technological, social, cultural, and design aspects in China. In general, politic and economic play a certain role in national consumption and tendency, social and design issues are connected with future consumer emotional appeal, while technology and design are the structure and form for predicted future.
Complex office space for creative minds YANG DESIGN
Recently, a photo shoot was conducted in my office. The brief came from the American head quater of a renowed office furniture brand, and it described a crowded, densified office space with dividers and haed-working employees. That was purely the imagination of a typical Chinese office from the foreign perspective. But the truth is, many creative offices in China no longer look like that.
"If it is for the sake of being different, for the sake of being colorful or for the pleasure to shock; if it is for a joke, a trick, a motif; if it is not for the love of humanity, if it does not illuminate our eye nor does it nourish our soul, then we shall never design."
YANG DESIGN is a leading design consultancy in China that has won over 80 design awards. It consists of various departments focused on strategy, innovation, user studies, and city innovation. YANG DESIGN has worked with clients across many industries, helping brands increase value and impact. It is headquartered in Shanghai with additional branches and provides services including brand strategy, design strategy, and interaction design.
Smart is not only a touch screen for the bicycle. In the China Design Trends Report, YANG DESIGN has proposed the design trend called Smart Sensory. in the future, e-bike will integrate smart navigation, smart health, smart security, smart social and the other smart function, provide a more convenient way of energy supply, and make innovated driving experience for users.
2015, top international business travel luggage brand TUMI celebrated its 40 anniversary in the world. Tumiinvited YANG DESIGN to design a cool backpack and it is exhibited in Asian Pacific cities such as Hongkong, Taiwan, Seoul and Shanghai.
TUMI provides the perfect travel product for people all over the world. Whether walking in the city , or travel around the world, this backpack will be an innovation partner of the world citizen.This is also the second cooperation between TUMI and DESIGN YANG.
good design must make full use of material property YANG DESIGN
Styling is a common product design method and will lead to low differentiation. Application of new material can lead to ground-breaking forms.
Good design must make full use of material property
New material trend requires surface with high aesthetic, high quality and sustainable features
The world is not in lack of good materials. It’s in lack of the creative bridge between material and design.
Yang design service design lab social innovation powered by service designYANG DESIGN
Service design is a relatively young discipline, dating back to the late 1990s, and even more so in Asia, where it began emerging around 2008-2009. As an emerging field that is drawing more and more interest, service design is not fully understood by both private and public institutions.
Yang design user study lab china subculture lifestyle study semiofestYANG DESIGN
Yang Design and CityZine conducted a 14-year study on subculture lifestyles in China. They analyzed the characteristics and trends of subculture groups and whether their lifestyle is continuing or returning to the mainstream. The study included a public exhibition at K11 Art Center in Shanghai, a forum, a video, and a 300,000 copy research report. The study found that most Chinese subcultures are foreign imports and influenced by media such as online networks. The influence model of Chinese subcultures is shifting from a single center to multi-center and network-based models. Subculture groups pursue spiritual and individual tendencies and have strong identities and icons.
YANG DESIGN trend study:small home appliance design trendYANG DESIGN
Design strategy and trend study department in YANG DESIGN constantly observe product design trend across more than ten product categories for many years.Utilizing diverse research tools and approach so as to summarize the trend of current small home appliance. In order to make readers more easily understand the development of small home appliance,YANG DESIGN makes an prudent analysis by several different product design perspective.
Thinking future-One hundred dreams from worldYANG DESIGN
YANG DESIGN is one of the most high-quality product strategy and design consultancies in China. YANG DESIGN excels in product strategy and design, service design and brand design. Its Design Strategy Department discuss product design-related trends and social changes in a regular base, and has witnessed how predicted trends are applied by decision maker, brand, marketing and R&D department of companies, and turned into launched products.
Our clients include local and international brands such as Schneider Electric, Audi, Bosch, RADO, Absolut Vodka, Dupont, NATUZZI, Royal Selangor, Haier, Joyoung, ZTE and CNOOC.
An former employee of Siemens headquater, design director Jamy Yang has been leading the team to become winners of more than 30 design prizes including iF Design Award, Red Dot Design Awards, Good Design Award and Design for Asia Silver Award. He is judge of design competitions including iF China.
www.yang-design.com
YANG DESIGN trend forecast:next generation home appliance design trendYANG DESIGN
YANG DESIGN is one of the most high-quality product strategy and design consultancies in China. YANG DESIGN excels in product strategy and design, service design and brand design. Its Design Strategy Department discuss product design-related trends and social changes in a regular base, and has witnessed how predicted trends are applied by decision maker, brand, marketing and R&D department of companies, and turned into launched products.
Our clients include local and international brands such as Schneider Electric, Audi, Bosch, RADO, Absolut Vodka, Dupont, NATUZZI, Royal Selangor, Haier, Joyoung, ZTE and CNOOC.
An former employee of Siemens headquater, design director Jamy Yang has been leading the team to become winners of more than 30 design prizes including iF Design Award, Red Dot Design Awards, Good Design Award and Design for Asia Silver Award. He is judge of design competitions including iF China.
www.yang-design.com
Bathroom Electric Appliance Design Trend by YANG DESIGN YANG DESIGN
Bathroom is the most private part of a home, and also the begging and ending part of our daily life. Nowadays bathroom is adapting smart design. As trendsetter of design strategy, YANG DESIGN has predicted 3 design trends for small electric appliance used in the bathroom environment: Full Sensory, Invisible and Light Tech.
China Youth Subculture Lifestyle Study Report by YANG DESIGNYANG DESIGN
This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000 copies.Video link: http://www.tudou.com/programs/view/sdkKrXP3FeQ/
Subculture can be understood as youth culture in another sense. A report of the (History of 14 years of) China Youth Subculture Lifestyle Study Report by YANG DESIGN can now be download from slideshare.
YANG DESIGN User Study Lab: 4 Consumption Trends of China’s Post80&90sYANG DESIGN
China’s Post80&90s are also marked as the Generation Y. In which social content did they grow up? Who are they and how will they become? And how will their shop for their home? The Consumption Trends of China’s Post80&90s Report is a study project by YANG DESIGN and is commissioned by TrendsHome, the home magazine with largest distribution in China. The study combines methods of desktop research, opinion leader interview and online questionnaire. It reviews the politic, economic, social and technological backgrounds, summarizes the home consumption pattern and lifestyle cluster groups. 4 macro trends are predicted and presented with future scenarios.