CMF Lab:Bilingual Chinese Wood Preference Study Report byYANG DESIGNYANG DESIGN
This is a YANG DESIGN CMF(Color, Material, Finishing) lab project commissioned by Swedish Wood. It includes Chinese wood preference, Chinese aesthetic value application, Chinese design trend and CMF forecast application. Part of the study report was released in the design forum during Guangzhou Furniture Fair in March 2014, which was organized by China National Furniture Association and China Timber Wood Products Distribution Association. It provides insights on Chinese consumer’s aesthetic and value preference for wood products, aiming to help improve representative Swedish wood like red wood pine and spruce’s application in wood product design to feed China market. It will suggest to leverage CMF design thinking to enrich product characteristics, categories and applying space.
For more info of trend study please contact: info@yang-design.com
本报告是YANG DESIGN CMF(色彩、材料与表面处理)实验室受瑞典木业委托完成的研究,包含中国人的木材偏好、中国人的审美价值观应用、中国设计趋势及CMF应用。一部分的研究报告已于2014年3月在中国家具协会、中国木材与木制品流通协会共同举办的广州家具展设计论坛上发布。此研究旨在深入了解中国消费者对于木材和木制品的审美价值观,帮助以赤松和云杉为代表的瑞典木材从CMF设计着手改善,丰富其产品特性、种类以及应用空间,打造符合中国市场的木制品。
关于趋势研究的更多信息请咨询:info@yang-design.com
Aesthetic preference shift of the chinese young generation by yang design mdYANG DESIGN
This article summarizes an interview with Jamy Yang, a Chinese designer, about changing interior design trends among young people in China. Yang notes that the new generation values simplicity, sensitivity and intelligence in design over the ostentatious "daqi" style preferred by older generations. They are influenced by Western brands like Muji and IKEA that emphasize light, minimalist styles. Yang highlights several independent Chinese designers embracing this "Indie Pop" aesthetic and profiles two young professionals - Benny and architect Ruan Hao - whose modern, eco-friendly living spaces exemplify the trend away from conspicuous consumption towards quality of life.
YANG DESIGN trend forecast:next generation home appliance design trendYANG DESIGN
YANG DESIGN is one of the most high-quality product strategy and design consultancies in China. YANG DESIGN excels in product strategy and design, service design and brand design. Its Design Strategy Department discuss product design-related trends and social changes in a regular base, and has witnessed how predicted trends are applied by decision maker, brand, marketing and R&D department of companies, and turned into launched products.
Our clients include local and international brands such as Schneider Electric, Audi, Bosch, RADO, Absolut Vodka, Dupont, NATUZZI, Royal Selangor, Haier, Joyoung, ZTE and CNOOC.
An former employee of Siemens headquater, design director Jamy Yang has been leading the team to become winners of more than 30 design prizes including iF Design Award, Red Dot Design Awards, Good Design Award and Design for Asia Silver Award. He is judge of design competitions including iF China.
www.yang-design.com
Japanese artist and business man Murakami Takashi once mentioned that today we are already filled with enough TV and media information in daily life. When we go to exhibition, we look for a strong impact, a new experience.
Product designer, industrial design master and former Siemens headquarter product designer in Germany.
Winner of more than 30 international design awards including iF, Red Dot Design Award, G-mark and Design For Asia Silver Award, and judge of many international design prizes including iF China Awards. His work has displayed in design exhibitions and museums worldwide.
In 2005, he became founder of YANG DESIGN, one of the most influential product strategy and design consultancies in China and leader in product strategy and design, service design and brand design. YANG DESIGN has been working with Schneider Electric, Audi, Bosch, Rado, Absolut Vodka, Dupont, NATUZZI and Royal Selangor.
In 2007, he founded designer brand y-town, a design experiment with attention to environment, human and material. Since then the brand has launched product collections including the Recycled Project, Jiu Jie and Neo-craftsmanship movement, and worked closely with institutions including Green Peace, Show the World and World Expo Museum.
YANG DESIGN trend study:small home appliance design trendYANG DESIGN
Design strategy and trend study department in YANG DESIGN constantly observe product design trend across more than ten product categories for many years.Utilizing diverse research tools and approach so as to summarize the trend of current small home appliance. In order to make readers more easily understand the development of small home appliance,YANG DESIGN makes an prudent analysis by several different product design perspective.
Yang design user study lab china subculture lifestyle study semiofestYANG DESIGN
Yang Design and CityZine conducted a 14-year study on subculture lifestyles in China. They analyzed the characteristics and trends of subculture groups and whether their lifestyle is continuing or returning to the mainstream. The study included a public exhibition at K11 Art Center in Shanghai, a forum, a video, and a 300,000 copy research report. The study found that most Chinese subcultures are foreign imports and influenced by media such as online networks. The influence model of Chinese subcultures is shifting from a single center to multi-center and network-based models. Subculture groups pursue spiritual and individual tendencies and have strong identities and icons.
In the 2015 social formation and consumption trend study, we have summarized the annual keywords in politic, economic, technological, social, cultural, and design aspects in China. In general, politic and economic play a certain role in national consumption and tendency, social and design issues are connected with future consumer emotional appeal, while technology and design are the structure and form for predicted future.
CMF Lab:Bilingual Chinese Wood Preference Study Report byYANG DESIGNYANG DESIGN
This is a YANG DESIGN CMF(Color, Material, Finishing) lab project commissioned by Swedish Wood. It includes Chinese wood preference, Chinese aesthetic value application, Chinese design trend and CMF forecast application. Part of the study report was released in the design forum during Guangzhou Furniture Fair in March 2014, which was organized by China National Furniture Association and China Timber Wood Products Distribution Association. It provides insights on Chinese consumer’s aesthetic and value preference for wood products, aiming to help improve representative Swedish wood like red wood pine and spruce’s application in wood product design to feed China market. It will suggest to leverage CMF design thinking to enrich product characteristics, categories and applying space.
For more info of trend study please contact: info@yang-design.com
本报告是YANG DESIGN CMF(色彩、材料与表面处理)实验室受瑞典木业委托完成的研究,包含中国人的木材偏好、中国人的审美价值观应用、中国设计趋势及CMF应用。一部分的研究报告已于2014年3月在中国家具协会、中国木材与木制品流通协会共同举办的广州家具展设计论坛上发布。此研究旨在深入了解中国消费者对于木材和木制品的审美价值观,帮助以赤松和云杉为代表的瑞典木材从CMF设计着手改善,丰富其产品特性、种类以及应用空间,打造符合中国市场的木制品。
关于趋势研究的更多信息请咨询:info@yang-design.com
Aesthetic preference shift of the chinese young generation by yang design mdYANG DESIGN
This article summarizes an interview with Jamy Yang, a Chinese designer, about changing interior design trends among young people in China. Yang notes that the new generation values simplicity, sensitivity and intelligence in design over the ostentatious "daqi" style preferred by older generations. They are influenced by Western brands like Muji and IKEA that emphasize light, minimalist styles. Yang highlights several independent Chinese designers embracing this "Indie Pop" aesthetic and profiles two young professionals - Benny and architect Ruan Hao - whose modern, eco-friendly living spaces exemplify the trend away from conspicuous consumption towards quality of life.
YANG DESIGN trend forecast:next generation home appliance design trendYANG DESIGN
YANG DESIGN is one of the most high-quality product strategy and design consultancies in China. YANG DESIGN excels in product strategy and design, service design and brand design. Its Design Strategy Department discuss product design-related trends and social changes in a regular base, and has witnessed how predicted trends are applied by decision maker, brand, marketing and R&D department of companies, and turned into launched products.
Our clients include local and international brands such as Schneider Electric, Audi, Bosch, RADO, Absolut Vodka, Dupont, NATUZZI, Royal Selangor, Haier, Joyoung, ZTE and CNOOC.
An former employee of Siemens headquater, design director Jamy Yang has been leading the team to become winners of more than 30 design prizes including iF Design Award, Red Dot Design Awards, Good Design Award and Design for Asia Silver Award. He is judge of design competitions including iF China.
www.yang-design.com
Japanese artist and business man Murakami Takashi once mentioned that today we are already filled with enough TV and media information in daily life. When we go to exhibition, we look for a strong impact, a new experience.
Product designer, industrial design master and former Siemens headquarter product designer in Germany.
Winner of more than 30 international design awards including iF, Red Dot Design Award, G-mark and Design For Asia Silver Award, and judge of many international design prizes including iF China Awards. His work has displayed in design exhibitions and museums worldwide.
In 2005, he became founder of YANG DESIGN, one of the most influential product strategy and design consultancies in China and leader in product strategy and design, service design and brand design. YANG DESIGN has been working with Schneider Electric, Audi, Bosch, Rado, Absolut Vodka, Dupont, NATUZZI and Royal Selangor.
In 2007, he founded designer brand y-town, a design experiment with attention to environment, human and material. Since then the brand has launched product collections including the Recycled Project, Jiu Jie and Neo-craftsmanship movement, and worked closely with institutions including Green Peace, Show the World and World Expo Museum.
YANG DESIGN trend study:small home appliance design trendYANG DESIGN
Design strategy and trend study department in YANG DESIGN constantly observe product design trend across more than ten product categories for many years.Utilizing diverse research tools and approach so as to summarize the trend of current small home appliance. In order to make readers more easily understand the development of small home appliance,YANG DESIGN makes an prudent analysis by several different product design perspective.
Yang design user study lab china subculture lifestyle study semiofestYANG DESIGN
Yang Design and CityZine conducted a 14-year study on subculture lifestyles in China. They analyzed the characteristics and trends of subculture groups and whether their lifestyle is continuing or returning to the mainstream. The study included a public exhibition at K11 Art Center in Shanghai, a forum, a video, and a 300,000 copy research report. The study found that most Chinese subcultures are foreign imports and influenced by media such as online networks. The influence model of Chinese subcultures is shifting from a single center to multi-center and network-based models. Subculture groups pursue spiritual and individual tendencies and have strong identities and icons.
In the 2015 social formation and consumption trend study, we have summarized the annual keywords in politic, economic, technological, social, cultural, and design aspects in China. In general, politic and economic play a certain role in national consumption and tendency, social and design issues are connected with future consumer emotional appeal, while technology and design are the structure and form for predicted future.
YANG DESIGN trend prediction: Design trend of Kitchen&BathroomYANG DESIGN
Xiao jing Huang,design strategy director,from YANG DESIGN gives us her opinion on industry of Kitchen&Bathroom design trend and future development direction, depending on many years of design strategy theory concluded by YANG DESIGN design strategy department .
2016 Product Design Report from InVisionInVision App
In late 2015, InVision commissioned Column Five to analyze data from an InVision-fielded online survey of more than 1,650 designers from 65 countries actively working in design. Respondents were representative in terms of their demographic profiles, and responses were weighted to ensure accurate segment sizing. The survey explored respondents' education, career path and working environment; uncovered tool preferences, design-related behaviors, and income variables; examined purchasing habits; and more.
Yang design service design lab social innovation powered by service designYANG DESIGN
Service design is a relatively young discipline, dating back to the late 1990s, and even more so in Asia, where it began emerging around 2008-2009. As an emerging field that is drawing more and more interest, service design is not fully understood by both private and public institutions.
YANG DESIGN is a leading design consultancy in China that has won over 80 design awards. It consists of various departments focused on strategy, innovation, user studies, and city innovation. YANG DESIGN has worked with clients across many industries, helping brands increase value and impact. It is headquartered in Shanghai with additional branches and provides services including brand strategy, design strategy, and interaction design.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
Complex office space for creative minds YANG DESIGN
Recently, a photo shoot was conducted in my office. The brief came from the American head quater of a renowed office furniture brand, and it described a crowded, densified office space with dividers and haed-working employees. That was purely the imagination of a typical Chinese office from the foreign perspective. But the truth is, many creative offices in China no longer look like that.
"If it is for the sake of being different, for the sake of being colorful or for the pleasure to shock; if it is for a joke, a trick, a motif; if it is not for the love of humanity, if it does not illuminate our eye nor does it nourish our soul, then we shall never design."
Smart is not only a touch screen for the bicycle. In the China Design Trends Report, YANG DESIGN has proposed the design trend called Smart Sensory. in the future, e-bike will integrate smart navigation, smart health, smart security, smart social and the other smart function, provide a more convenient way of energy supply, and make innovated driving experience for users.
2015, top international business travel luggage brand TUMI celebrated its 40 anniversary in the world. Tumiinvited YANG DESIGN to design a cool backpack and it is exhibited in Asian Pacific cities such as Hongkong, Taiwan, Seoul and Shanghai.
TUMI provides the perfect travel product for people all over the world. Whether walking in the city , or travel around the world, this backpack will be an innovation partner of the world citizen.This is also the second cooperation between TUMI and DESIGN YANG.
good design must make full use of material property YANG DESIGN
Styling is a common product design method and will lead to low differentiation. Application of new material can lead to ground-breaking forms.
Good design must make full use of material property
New material trend requires surface with high aesthetic, high quality and sustainable features
The world is not in lack of good materials. It’s in lack of the creative bridge between material and design.
Thinking future-One hundred dreams from worldYANG DESIGN
YANG DESIGN is one of the most high-quality product strategy and design consultancies in China. YANG DESIGN excels in product strategy and design, service design and brand design. Its Design Strategy Department discuss product design-related trends and social changes in a regular base, and has witnessed how predicted trends are applied by decision maker, brand, marketing and R&D department of companies, and turned into launched products.
Our clients include local and international brands such as Schneider Electric, Audi, Bosch, RADO, Absolut Vodka, Dupont, NATUZZI, Royal Selangor, Haier, Joyoung, ZTE and CNOOC.
An former employee of Siemens headquater, design director Jamy Yang has been leading the team to become winners of more than 30 design prizes including iF Design Award, Red Dot Design Awards, Good Design Award and Design for Asia Silver Award. He is judge of design competitions including iF China.
www.yang-design.com
Bathroom Electric Appliance Design Trend by YANG DESIGN YANG DESIGN
Bathroom is the most private part of a home, and also the begging and ending part of our daily life. Nowadays bathroom is adapting smart design. As trendsetter of design strategy, YANG DESIGN has predicted 3 design trends for small electric appliance used in the bathroom environment: Full Sensory, Invisible and Light Tech.
China Youth Subculture Lifestyle Study Report by YANG DESIGNYANG DESIGN
This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000 copies.Video link: http://www.tudou.com/programs/view/sdkKrXP3FeQ/
Subculture can be understood as youth culture in another sense. A report of the (History of 14 years of) China Youth Subculture Lifestyle Study Report by YANG DESIGN can now be download from slideshare.
YANG DESIGN User Study Lab: 4 Consumption Trends of China’s Post80&90sYANG DESIGN
China’s Post80&90s are also marked as the Generation Y. In which social content did they grow up? Who are they and how will they become? And how will their shop for their home? The Consumption Trends of China’s Post80&90s Report is a study project by YANG DESIGN and is commissioned by TrendsHome, the home magazine with largest distribution in China. The study combines methods of desktop research, opinion leader interview and online questionnaire. It reviews the politic, economic, social and technological backgrounds, summarizes the home consumption pattern and lifestyle cluster groups. 4 macro trends are predicted and presented with future scenarios.
China Youth Subculture Lifestyle Study Report by YANG DESIGNYANG DESIGN
This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000 copies.Video link: http://www.tudou.com/programs/view/sdkKrXP3FeQ/
Subculture can be understood as youth culture in another sense. A report of the (History of 14 years of) China Youth Subculture Lifestyle Study Report by YANG DESIGN can now be download from slideshare.
YANG DESIGN trend prediction: Design trend of Kitchen&BathroomYANG DESIGN
Xiao jing Huang,design strategy director,from YANG DESIGN gives us her opinion on industry of Kitchen&Bathroom design trend and future development direction, depending on many years of design strategy theory concluded by YANG DESIGN design strategy department .
2016 Product Design Report from InVisionInVision App
In late 2015, InVision commissioned Column Five to analyze data from an InVision-fielded online survey of more than 1,650 designers from 65 countries actively working in design. Respondents were representative in terms of their demographic profiles, and responses were weighted to ensure accurate segment sizing. The survey explored respondents' education, career path and working environment; uncovered tool preferences, design-related behaviors, and income variables; examined purchasing habits; and more.
Yang design service design lab social innovation powered by service designYANG DESIGN
Service design is a relatively young discipline, dating back to the late 1990s, and even more so in Asia, where it began emerging around 2008-2009. As an emerging field that is drawing more and more interest, service design is not fully understood by both private and public institutions.
YANG DESIGN is a leading design consultancy in China that has won over 80 design awards. It consists of various departments focused on strategy, innovation, user studies, and city innovation. YANG DESIGN has worked with clients across many industries, helping brands increase value and impact. It is headquartered in Shanghai with additional branches and provides services including brand strategy, design strategy, and interaction design.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
Complex office space for creative minds YANG DESIGN
Recently, a photo shoot was conducted in my office. The brief came from the American head quater of a renowed office furniture brand, and it described a crowded, densified office space with dividers and haed-working employees. That was purely the imagination of a typical Chinese office from the foreign perspective. But the truth is, many creative offices in China no longer look like that.
"If it is for the sake of being different, for the sake of being colorful or for the pleasure to shock; if it is for a joke, a trick, a motif; if it is not for the love of humanity, if it does not illuminate our eye nor does it nourish our soul, then we shall never design."
Smart is not only a touch screen for the bicycle. In the China Design Trends Report, YANG DESIGN has proposed the design trend called Smart Sensory. in the future, e-bike will integrate smart navigation, smart health, smart security, smart social and the other smart function, provide a more convenient way of energy supply, and make innovated driving experience for users.
2015, top international business travel luggage brand TUMI celebrated its 40 anniversary in the world. Tumiinvited YANG DESIGN to design a cool backpack and it is exhibited in Asian Pacific cities such as Hongkong, Taiwan, Seoul and Shanghai.
TUMI provides the perfect travel product for people all over the world. Whether walking in the city , or travel around the world, this backpack will be an innovation partner of the world citizen.This is also the second cooperation between TUMI and DESIGN YANG.
good design must make full use of material property YANG DESIGN
Styling is a common product design method and will lead to low differentiation. Application of new material can lead to ground-breaking forms.
Good design must make full use of material property
New material trend requires surface with high aesthetic, high quality and sustainable features
The world is not in lack of good materials. It’s in lack of the creative bridge between material and design.
Thinking future-One hundred dreams from worldYANG DESIGN
YANG DESIGN is one of the most high-quality product strategy and design consultancies in China. YANG DESIGN excels in product strategy and design, service design and brand design. Its Design Strategy Department discuss product design-related trends and social changes in a regular base, and has witnessed how predicted trends are applied by decision maker, brand, marketing and R&D department of companies, and turned into launched products.
Our clients include local and international brands such as Schneider Electric, Audi, Bosch, RADO, Absolut Vodka, Dupont, NATUZZI, Royal Selangor, Haier, Joyoung, ZTE and CNOOC.
An former employee of Siemens headquater, design director Jamy Yang has been leading the team to become winners of more than 30 design prizes including iF Design Award, Red Dot Design Awards, Good Design Award and Design for Asia Silver Award. He is judge of design competitions including iF China.
www.yang-design.com
Bathroom Electric Appliance Design Trend by YANG DESIGN YANG DESIGN
Bathroom is the most private part of a home, and also the begging and ending part of our daily life. Nowadays bathroom is adapting smart design. As trendsetter of design strategy, YANG DESIGN has predicted 3 design trends for small electric appliance used in the bathroom environment: Full Sensory, Invisible and Light Tech.
China Youth Subculture Lifestyle Study Report by YANG DESIGNYANG DESIGN
This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000 copies.Video link: http://www.tudou.com/programs/view/sdkKrXP3FeQ/
Subculture can be understood as youth culture in another sense. A report of the (History of 14 years of) China Youth Subculture Lifestyle Study Report by YANG DESIGN can now be download from slideshare.
YANG DESIGN User Study Lab: 4 Consumption Trends of China’s Post80&90sYANG DESIGN
China’s Post80&90s are also marked as the Generation Y. In which social content did they grow up? Who are they and how will they become? And how will their shop for their home? The Consumption Trends of China’s Post80&90s Report is a study project by YANG DESIGN and is commissioned by TrendsHome, the home magazine with largest distribution in China. The study combines methods of desktop research, opinion leader interview and online questionnaire. It reviews the politic, economic, social and technological backgrounds, summarizes the home consumption pattern and lifestyle cluster groups. 4 macro trends are predicted and presented with future scenarios.
China Youth Subculture Lifestyle Study Report by YANG DESIGNYANG DESIGN
This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000 copies.Video link: http://www.tudou.com/programs/view/sdkKrXP3FeQ/
Subculture can be understood as youth culture in another sense. A report of the (History of 14 years of) China Youth Subculture Lifestyle Study Report by YANG DESIGN can now be download from slideshare.
Chinese consumer preference study by yang design for swedish wood mdYANG DESIGN
In Scandinavia, woods are widely applied in furniture, space and architecture with recognition of natural exposed wood surface. However, wood surface is usually ignored in price-competitive China market. How to attract and educate Chinese consumers and to firmly stand out in China market becomes a big challenge for foreign woods.