1. Artspace Practicum
May 12, 2016
Master of Advanced Management 2016

2. YALE SOM
MASTER OF ADVANCED MANAGEMENT
CLASS OF 2016
Our team is made up of seven professionals with combined work
experience of 45 years. We have worked in senior roles in diverse
industries such as non-profit, real estate, banking, telecoms, chemicals
and pharmaceuticals across China, Vietnam, West Africa, Belgium,
Singapore, Philippines and Japan
ABOUT US

3. Valerie Belanger
 Currently a Director of the Master of Advanced Management Program at Yale SOM
 Experience working with municipal leaders in Central America, education entrepreneurs in the
Middle East, young African business leaders, as well as journalists, architects, artists,
environmentalists, diplomats, venture capitalists, CEOs and students from across 100+ countries
 Specialties: international development, experiential learning, capacity building, facilitation, program
management, networks, curriculum design, urban renewal and cities, diversity, purpose-driven
organizations, public art
 Master in International Development from Yale University
Robert Hopkins
 Currently teaching staff of the Jackson Institute, and of SOM at Yale University
 25 years of private industry investment, management, and consulting experience
 Former Chief Executive Officer of Evans Consoles, a manufacturing and technology company
based in Alberta, Canada
 Former partner at Connor & Company, a management consulting firm specializing in strategic
alliances and operations management
 Former Investment Banker and Director of the Private Business Group at Kidder Peabody
 MBA from the Yale School of Management in 1986
ADVISORS

4. AGENDA
Analysis
3
Executions &
Accomplishments
4
Pitch Points
5
Challenges &
Solutions
6
Project
Timeline
2
Introduction
1

5. Project Identification
Project partnership
management of two
activities of “I like the
sound of that” and
“Game on!”
Project Scope
Project Scope was defined as
sponsorship management
and marketing strategy, in
order to increase the
visibility of Artspace
Development of leads &
Pitch book
External team built target
company contact list and
reached out; internal team
made marketing pitch
book
Solution packages
Based on the conversations with
potential sponsors, analyzed the
challenges and developed the
solution packages
PROJECT TIMELINE

6. Communication
$500
$1,000
$2,000
$5,000
$10,000
SPONSOR ANALYSIS

7. Highest visibility
and customization
possible with
seamless
promotional
exposure
Diamond
$10,000+
Targeted and direct
impact during
Artspace, as well as
inclusion in a
portion of the
promotional
campaign
Gold
$2,000+
Benefit the overall
organization in
exchange for public
recognition
Bronze
$500+
An overarching
presence for the
duration of
Artspace in key
areas of the
campaign
Platinum
$5,000+
SPONSOR PACKAGES
Support the event
while also receiving
public recognition
and targeted
branding
Silver
$1,000+

8. 48 Corps.
Global Entertainment
Giants/ VR/
Game/ Sports specified
firms
10 Interviews
Yale Professors
Yale Clubs
Yale School of Art
Yale CEID
Yale Alumni
Challenges
&
Potential Solutions
6 “Deep-Talks”
CEO Petricore
CEO Skyworks
Manager Samsung
Manager Bandai Co
Sr. Producer Yahoo
Manager Sony
1 Pitch Book
18-slide Pitch Book
Detailed Package
Design
EXECUTIONS

9. 02
01 03
02. Deep Conversations
What they care about:
1. Sustainability of the event (in
terms of theme)
2. Event size and location
3. Type of participants
4. Previous sponsors and
benefits gained
01. Cold Messages
48 corporations
Local game developers
Sport services companies
VR companies
Global entertainment giants
03. Interviews
Broad opinions by interviewing professionals from different functions:
Professor Bo Hopkins (Practice of Management) & Professor Sharon Oster (Economics & Nonprofit Management)
Yale Art School+ CEID + Chinese Art Club + SOM Arts and Culture Club + SOM Technology Club
Current Students who have industry background
EXECUTIONS

10. Large Corp
Non-NH
Corp
NH Corp
 Shoulder social responsibility
 Network with customers
 Test new products
 Recruit talents
 Maintain good reputation
 Contribute to NH community
 Test new products
 Recruit talents
 Increase visibility & reputation
 Contribute to NH community
 Network with customers
 Test new products
 Recruit talents
 Not targeted area
Small Corp
PITCH POINTS

11. Location
Size
Time
Theme
Focus on local community
Collaborate with local vendors
to organize events
Clarify the schedule to give
sponsors flexibility
Choose themes relevant to
potential corporate sponsors
CHALLENGES & SOLUTIONS

12. SOURCING FROM LOCAL
Leverage cross-functional teams from across Yale to deliver Projects

13. THANK YOU FOR YOUR
ATTENTION!
Master of Advanced Management 2016

14. S
T
W
Weaknesses
 Local and small organization
 Limited financial and human
resources
 CWOS Theme changes each year
Strengths
 Well-established in New Haven
 Connected with Yale University
 Large base of members and
followers
Threats
 Many NPOs in New Haven
 Numerous activities in New
Haven
OOpportunities
 Outside resources (e.g. Yale)
 Numerous foundations &
corporates that we have not
contacted
SWOT ANALYSISAppendix: