Brochure Yachts Docks & Slips Management for Joomla By Latitude 26. author: Olivier Baelde - Visit http://latitude26.co.uk for complete details.

1. Docks & Slips
Slips for sale - slips for rent - social networks - syndication - magazines - brochures - marketing

3. index
listings management social media marketing listings syndication
magazines publishing Docks & Slips brochures Docks & Slips marketing

5. Docks & Slips
The Docks & Slips Solution for joomla
was designed to answer the needs of
real estate agencies specializing in
the sale and rental of yacht slips. It
provides extensive features not found
in the competition. The Docks & Slips
solution includes lead request manage-
ment to store all yacht slips requests.
As well different request forms for fi-
nancing, , slip rental, slip purchase
store all requests in tables accesssible
through maintenance screens in the ad-
ministration panel.
The Docks & Slips solution is integrated
with 15 social networks through APIs
and generates high quality yacht slips
PDF brochures and monthly magazines.
We took great care of integrating our
solutions with more than 15 social net-
works APIs in order to automatically
distribute the listings information to
your social networks accounts without
extra work on your side.
Nowadays, publishing yacht listings on
“ most advanced docks & slips
your web site is not enough to reach
potential buyers. A good marketing
marketing solution. ”
strategy is to reach propects where
they are most likely to be.

6. Docks & Slips listings management
templates for slips for sale and for
Extensive and powerful features are rent.
included in the Docks & Slips solu- The Docks & Slips solution allows
tion for joomla: Detailed yacht listings to present professionally the inven-
maintenance screens, High quality tory while giving a very quick ad easy
PDFs generation, Social networks management interface to the agents.
posting, RSS and XML feeds syndica- A lead management area gives the op-
tion, Web Services synchronization, portunity to agents to manage quickly
CRM area. the requests while keeping an history.
The Docks & Slips solution allows Administration: Front-End and Back
a real estate agency to manage and end administration. Allows multiple
promote online an inventory of yacht agents managing their listings in the
slips fro sale or rental. The Docks & front end.
Slips solution already includes custom Listing Management: Pre-loaded

7. Features
templates for slips presented for sale accordingly.
or for rent. Fields and tabs can be Agents Contacts: agents, agencies
published or unpublished from the have an extended set of fields in order Forms Builder: All Online forms are
backend. Flexible layout. to enter all their contact information. linked to a data dictionary allowing
Offices location and contacts manage- to add or change fields for a specific
Validation tables: Over 110 valida- ment is included for agencies with forms.
tions pre-loaded: length unit, draft several locations.
unit.... offering a turnkey solution. Bulk Images Upload: Images are up-
Lead Management: Different Online loaded through a flash utility allowing
Sales Cycle: Built-in Sales cycle allow- forms allow site visitors to request for the bulk upload and resizing of the
ing to categorizes the slips : for rent/ more information, a visit, financing... listing images without timeout.
for sale/contract pending/sold. Sales All the requests are saved in tables.
cycle steps can be modified based on email notifications are sent to agents
the company’s process. and agents can process the request

8. “ Integrated social media
posting and marketing. ”
social media marketing
the exposure of the listings. A manual
Powerful and integrated APIs: scheduler is accessible through the
Powerful & Integrated Syndication control panel maintenance screen
Services: Our Solution offers a very in order to post manually to social
powerful synchronization tool in order network. However the recomended
to increase instantly the visibility of way is to use the application cronjob
the listings in the Longitude 64 Yacht- scripts in order to schedule automatic
ing Network composed of over 40 postings at regular intervals.
web sites (and growing) targeting the
yachting and luxury markets. This outstanding integration allows a
brokerage company to update auto-
The Docks & Slips Solution is in- matically major social networks as
tegrated through APIs with several soon as an update is made to a yacht
social networks in order to maximize listing. It brings constant updates to

9. social networks accounts making them Current integrations with Social net-
live and always bringing new content works APIs are:
or images.
Facebook, Twitter, Scribd, Issuu, Slide-
Your social networks accounts will ap- share, Flickr, Docstoc, Flickr, Picasa,
pear constantly updated and will help Youtube.
to turn visitors into followers or fans
extending once again the visibility of Automatic XML Feed Generation is
your listings. integrated with:
Olx
if your agents had to manually update Vast
15 social networks, they would spend Oodle
a considerable amount of time to do a
repetitive work.

10. listings syndication
The Longitude 64 Yachting Network Automatic Synchronization: The syn-
Syndication: The Longitude 64 Yacht- chronization is automatic between our
ing Network is a syndication of web client site and the Longitude 64 Yacht-
sites targeting specific users in the ing Network when the subscription
yachting market: sailboats, power starts. Every 24 hours, New listings
boats, geographic locations, specific and updates will be synchronized with
brands... the Yachting Network automatically.
At present 15 sites are part of this
network. All the customers using our This feature adds to the exposure of
applications have the possibility to the docks & slips listings by syndi-
subscribe to the automatic syndica- cating them to multiple websites. It
tion service in order to increase the increases the visibility to our clients
exposure of their listings. while increasing as well the search

11. Features
engines rankings and multiple links.
Yacht Listings are as well distributed
in RSS feed format to different sub-
scribers and feedburner.
XML feeds are syndicated to generic
third party web sites like Olx, Vast,
Oodle. It helps in increasing backlinks
to the client’s website.

12. “ Printed or electronic
magazine version”
magazines publishing
chart for an additional cost. com, docstoc.com, issuu.com, slide-
The Docks & Slips solution for joomla share.net, box.net. The Social Media
generates high quality PDF magazines. High quality PDF Generation Posting Scheduler is accessed through
All PDF magazine listings include a a maintenance screen. (useful when
qrcode generated in order to offer a The Docks & Slips solution for joomla you make frequent changes and need
quick access to the listing from mobile generates high quality magazines. a revised copy immediately), or the
phones. Companies using the Yacht Magazines are generated by our tasks scheduled can be run at regular
Brokerage solution can now present platform as a special service to clients intervals through an automated task
high quality corporate magazines to using our yachting solution. (cronjob).
clients and prospects. We can gener-
ate every month a monthly corporate The integration with social networks is A monthly magazine (electronic or
magazine with current listings. We can done through the Social Media Posting printede version) allows to establish
create custom design for the maga- Scheduler. It allows to upload auto- your brand by providing to potential
zines matching the company’s graphic matically the PDF magazines to scribd. clients a document they can read of-

13. fline with all your listings and con- We generate several magazines in our
tacts. standard foramt every month in order
to maximize the exposure. We can as
Adobe inDesign Workflow integra- well design a specific format for cus-
tion tomers who want to create their own
corporate magazine while including all
We are able to generate monthly mag- the yachts currently for sale.
azines in Adobe Indesign through the
generation of an xml file compatible
with the Indesign workflow.
This integration provides the best
solution to create and generate a
magazine including articles and cur-
rent yacht listings. It allows brokerage
companies to provide on a regualr
basis news and events as well as the
current yachts available for sale.
PDF magazines generated can be
accessed through an online viewer
directly on a client’s website. And at
the same time, it is posted in all the
online documents sites maximizing
the visibility and exposure.
By distributing electronic versions in
PDF format, you decrease dramatically
production and printing costs while
giving to potential customers a format
suitable to read offline.

14. yacht brochures
The Docks & Slips solution for joomla generates high create custom design for the PDFs and brochures matching
quality PDF flyers and Brochures. All flyers and brochures the company’s graphic chart for an additional cost.
include a qrcode generated in order to offer a quick access
to the listing from mobile phones. The Docks & Slips solution for joomla generates high qual-
ity PDF flyers and Brochures. PDF flyers and Brochures can
Companies using the Docks & Slips solution can now be generated manually through a maintenance screen. (use-
present high quality brochures to potential clients. We can ful when you make frequent changes and need a revised
copy immediately), or through an net, box.net. automated task (cronjob).
automated task (cronjob).
The Social Media Posting Scheduler
The integration with social networks is is accessed through a maintenance
done through the Social Media Posting screen. (useful when you make fre-
Scheduler. It allows to upload the PDF quent changes and need a revised
brochures and Flyers to scribd.com, copy immediately), or the uploads can
docstoc.com, issuu.com, slideshare. be run at regular intervals through an

15. custom brochures design
Our advanced PDF generation allows us to create custom design tem-
plates to match your company’s graphic chart.
Our high quality PDF generation uses a set of templates and over
80 parameters in order to adjust the format of the tem- plates.
It allows to add additional articles or advertisement in the
brochures as well as news, events .
The PDFs are generated directly on the applica- tion’s server.
Once a listing is created, a maintenance screen allows
to generate immediately PDF flyers and brochures for the
listing. Or it can be generated auto- matically at regular
intervals through an automated task.
Templates can be modified to match exactly the format
required by a client for an additional cost. The flexibility of
our application and architec- ture allows to create high quality
appealing PDF documents. This feature is not available in the competi-
tions’s solutions. It is available in standard in all our solutions.

16. Docks & Slips marketing Platform
the reach to social networks, it does long term approach is to consider, as
The most costly decision a market- not appear anymore as a cost effec- the central point, the company’s web-
ing or sales manager will take when tive solution in a long term strategyh. site. ie the single point of entry for all
implementing a marketing strategy All third party listings sites rely on listings should be your website. Then,
will be to rely entirely on third party traffic to their sites in order to be able syndication to third party listings
websites to acquire new contacts and to charge agencies. Thus, they will websites specializing in the yachting
promote the yacht listings. This deci- most of the time prevent this traffic to and to social network will take place.
sion is mostly taken due to the appar- leave their site unless it goes to a paid This data flow will allow you to gener-
ent easy setup and maintenance third advertisement. ate inbound traffic back to your site
party listing sites seem to provide. and not to other sites. You will have
However, when analyzing carefully The data flow of the listings between the control over the data provided
the features provided, as well as the the company’s website and the out- to the external sites. Contacts and
possibility to create inbound traffic side world must be carefully evalu- leads coming to your site once will
to the company’s website or expand ated. The success in establishing a most likely come back to your site on

17. a regular basis. A powerful outbound the reach and search engines index- traffic must go back to your site. This
strategy for the listings is to target all ing. And a new service launched this way, if you decide to stop listing on a
available social network and docu- month is through the magazines list- particular third party listings website,
ment or images sharing sites. Through ing all the listings from our clients and most of the traffic will still flow to
APIs, you can automate the posting generated in 3 versions: print on de- your site through the other channels.
of listings information and brochure mand version, electronic version and On the other hand, if you stricly list
to a large array of sites which are not ipad version. The goal in creating your on third party sites, the day you stop
used by third party listings websites marketing strategy is not to get linked paying them, you “disappear“ from the
to avoid loosing traffic. Nowadays, you to a single third party listings website internet world...
can maximize your exposure on social where they will dictate their marketing
networks relatively easily by selecting strategy to you and make it very diffi-
a yachting solution already integrating cult for you to reach potentials clients
the APIs to post automatically. through all available social medias.
Furthermore, third party listings In a long term strategy, all inbound
websites will not have any incentives
to integrate your listings with social
networks or other sites in order to
keep the traffic on their site. You must
put in place a well toughtout strategy
which will syndicate listings to generic
listings sites. (Olx, Oddle, Vast...) . Then,
post the listings to your facebook and
twitter account. We went further in the
integration of our yachting solutions
with a large array of APIs. Clients us-
ing our yachting solutions have their
listings posted automatically to Flickr,
Picasa, Wordpress, Blogger, Olx, Oddle,
Vast, Openmarine. Then, PDF bro-
chures generated are posted to Issuu,
Scribd, Slideshare, Docstoc expanding

18. Iphone App - coming soon
The mobile access is becoming more During the summer 2011, we will be
and more the first mode of access to prototyping the iphone and ipad apps,
information and content. The development will be conducted
during the last quarter of 2011 with a
We could not ignore this fact in the scheduled release date of december
roadmap and development strategy of 2011.
our solutions.
This app will close the circle of our
Scheduled for the end of the year 360 architecture where you will be
2011, Our yachting solutions (execu- able to reach your potential clients
tive and corporate ) will include an through all available channels and
iphone app and an ipad app in order media.
to reach your potential clients wher-
ever they are.

19. iPad version - coming soon
like format.
The Ipad app version has a scheduled The ipad version will allow to pro-
release date of december 2011. vide a new experience to potential Once our apps are released, all prior
clients looking for a yacht. clients will receive the apps versions
The ipad app will include as well as part as the yearly upgrade plan.
the access to the full versions of the Videos and extensive listing informa-
monthly magazines. tion will be presented in a magazine

20. docks & slips
slips for sale - slips for rent - social networks - Syndication - magazines - brochures - marketing
London, UK +44 (0)20 7078-4226
Miami, fl USA +1 (305) 394-9652
crans montana, switzerland +41 (0)27 483-1220
skype latitude26.ch
Web www.latitude26.ch
Contact sales@latitude26.ch