indexlistings management social media marketing listings syndicationmagazines publishing yacht brochures Yacht marketing
yacht charter The Yacht charter reservation Solu- tions for joomla was designed to answer the needs of yacht charter companies. It provides extensive features not found in the competition. The Yacht Charter Reservation solu- tion includes reservation requests and quotes management as well as online availability calendars. Also present, info request and reserva- tion forms store all requests in tables accesssible through maintenance screens in the administration panel. The Yacht Charter Reservation solution is integrated with 15 social networks through APIs and generates high qual- ity yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side.“ most advanced yacht Nowadays, publishing yacht listings on your web site is not enough to reachcharter marketing solution. ” potential buyers. A good marketing strategy is to reach propects where they are most likely to be.
Yacht listings management The Yacht Charter Reservation solutionExtensive and powerful features are already includes custom templates forincluded in the Yacht Charter Reser- motor yachts and sailboats.vation solution for joomla: Detailed The Yacht Charter Reservation solu-yacht information, crew presentation, tion allows to present professionallyamenities, availabilities maintenance the fleet while giving a very quick andscreens, High quality PDFs genera- easy management interface to the res-tion, Social networks posting, RSS and ervation agents and fleet managers. AXML feeds syndication, Web Services request and quote management areasynchronization, CRM area. gives the opportunity to reservationThe Yacht Charter Reservation solu- agents to manage quickly the requeststion allows a yacht charter company to while keeping an history.manage and promote online a charter Administration: Front-End and Backfleet. end administration. Allows multiple
Featuresreservation agents to manage the fleet rizes the requests and reservations: vation. All the requests are saved inand reservation requests in the front pending, waiting for signed contract, tables. email notifications are sent toend. waiting for deposit, reservation con- reservation agents. They can processFleet Management: Pre-loaded tem- firmed. the requests accordingly.plates for Sailboats, Power Yachts. Reservation Agents Contacts: reser- Forms Builder: All Online forms areFields and tabs can be published or vation agetns and charter companies linked to a data dictionary allowingunpublished from the backend. Flex- have an extended set of fields in order to add or change fields for a specificible layout. to enter all their contact information. forms.Validation tables: Over 110 valida- Offices location and contacts manage- Bulk Images Upload: Images are up-tions pre-loaded: yacht make , engine ment is included for charter compa- loaded through a flash utility allowingmake, electronic, electrical.... offering a nies with several locations. for the bulk upload and resizing of theturnkey solution. Requests Management: Different listing images without timeout.Charter Reservation Cycle: Built-in Online forms allow site visitors toreservation cycle allowing to catego- request more information or reser-
“ Integrated social media posting and marketing. ”social media marketing to maximize the exposure of thePowerful and integrated APIs: listings. A manual scheduler is ac-Powerful & Integrated Syndication cessible through the control panelServices: Our Solution offers a very maintenance screen in order to postpowerful synchronization tool in order manually to social network. Howeverto increase instantly the visibility of the recomended way is to use thethe listings in the Longitude 64 Yacht- application cronjob scripts in order toing Network composed of over 40 schedule automatic postings at regu-web sites (and growing) targeting the lar intervals.yachting and luxury markets. This outstanding integration allows aThe Yacht Charter Reservation charter company to update automati-Solution is integrated through APIs cally major social networks as soon aswith several social networks in order an update is made to a yacht listing.
It brings constant updates to social repetitive work.networks accounts making them live Current integrations with Social net-and always brigning new content or works APIs are:images. Facebook, Twitter, Scribd, Issuu, Slide-Your social networks accounts will share, Flickr, Docstoc, Flickr, Picasa,appear constantly maintained and will Youtube.help to turn visitors into followers orfans extending once again the visibil- Automatic XML Feed Generation isity of your charter fleet. integrated with: Olxif your agents had to manually update Vast15 social networks, they will spend a Oodleconsiderable amount of time to do a Automatic yachting XML Feed Gen- eration is integrated with: The Yacht Market Boat 24 Boatshop 24 Boats and outboards Jameslist... It uses the openmarine xml standard. (www.openmarine.org)
listings syndicationThe Longitude 64 Yachting Network Automatic Synchronization: The syn-Syndication: The Longitude 64 Yacht- chronization is automatic between ouring Network is a syndication of web client site and the Longitude 64 Yacht-sites targeting specific users in the ing Network when the subscriptionyachting market: sailboats, power starts. Every 24 hours, New listingsboats, geographic locations, specific and updates will be synchronized withbrands... the Yachting Network automatically.At present 15 sites are part of thisnetwork. All the customers using our This feature adds to the exposure ofapplications have the possibility to the yacht listings by syndicating themsubscribe to the automatic syndica- to multiple websites. It increases thetion service in order to increase the visibility to our clients while increas-exposure of their listings. ing as well the search engines rank-
Featuresings and multiple links.Yacht Listings are as well distributedin RSS feed format to different sub-scribers and feedburner.XML feeds are syndicated to genericthird party web sites like Olx, Vast,Oodle. It helps in increasing backlinksto the client’s website.
“ Printed or electronic magazine version”magazines publishing matching the company’s graphic chart matically the PDF magazines to scribd.The Yacht Charter Reservation solu- for an additional cost. com, docstoc.com, issuu.com, slide-tion for joomla generates high qual- share.net, box.net. The Social Mediaity PDF magazines. All PDF magazine High quality PDF Generation Posting Scheduler is accessed throughlistings include a qrcode generated a maintenance screen. (useful whenin order to offer a quick access to the The Yacht Charter Reservation solu- you make frequent changes and needlisting from mobile phones. Compa- tion for joomla generates high quality a revised copy immediately), or thenies using the Yacht Brokerage solu- magazines. Magazines are generated tasks scheduled can be run at regulartion can now present high quality by our platform as a special service to intervals through an automated taskcorporate magazines to clients and clients using our yachting solution. (cronjob).prospects. We can generate everymonth a monthly corporate magazine The integration with social networks is A monthly magazine (electronic orwith current listings. We can create done through the Social Media Posting printed version) allows to establishcustom design for the magazines Scheduler. It allows to upload auto- your brand by providing to potential
clients a document they can read of-fline with all your listings and con- We generate several magazines in ourtacts. standard foramt every month in order to maximize the exposure. We can asAdobe inDesign Workflow integra- well design a specific format for cus-tion tomers who want to create their own corporate magazine while including allWe are able to generate monthly mag- the yachts currently for sale.azines in Adobe Indesign through thegeneration of an xml file compatiblewith the Indesign workflow.This integration provides the bestsolution to create and generate amagazine including articles and cur-rent yacht listings. It allows brokeragecompanies to provide on a regualrbasis news and events as well as thecurrent yachts available for sale.PDF magazines generated can beaccessed through an online viewerdirectly on a client’s website. And atthe same time, it is posted in all theonline documents sites maximizingthe visibility and exposure.By distributing electronic versions inPDF format, you decrease dramaticallyproduction and printing costs whilegiving to potential customers a formatsuitable to read offline.
yacht brochuresThe Yacht Charter Reservation solution for joomla gener- tial clients. We can create custom design for the PDFs andates high quality PDF flyers and Brochures. All flyers and brochures matching the company’s graphic chart for anbrochures include a qrcode generated in order to offer a additional cost.quick access to the listing from mobile phones. The Yacht Brokerage solution for joomla generates highCompanies using the Yacht Charter Reservation solution quality PDF flyers and Brochures. PDF flyers and Brochurescan now present high quality yacht brochures to poten- can be generated manually through a maintenance screen.(useful when you make frequent brochures and Flyers to scribd.com, copy immediately), or the uploads canchanges and need a revised copy im- docstoc.com, issuu.com, slideshare. be run at regular intervals through anmediately), or through an automated net, box.net. automated task (cronjob).task (cronjob). The Social Media Posting SchedulerThe integration with social networks is is accessed through a maintenancedone through the Social Media Posting screen. (useful when you make fre-Scheduler. It allows to upload the PDF quent changes and need a revised
custom brochures designOur advanced PDF generation allows us to create custom design tem-plates to match your company’s graphic chart.Our high quality PDF generation uses a set of templates and over80 parameters in order to adjust the format of the tem- plates.It allows to add additional articles or advertisement in thebrochures as well as news, events .The PDFs are generated directly on the applica- tion’s server.Once a listing is created, a maintenance screen allowsto generate immediately PDF flyers and brochures for thelisting. Or it can be generated auto- matically at regularintervals through an automated task.Templates can be modified to match exactly the formatrequired by a client for an additional cost. The flexibility ofour application and architec- ture allows to create high qualityappealing PDF documents. This feature is not available in the competi-tions’s solutions. It is available in standard in all our solutions.
yacht charter marketing Platform website or expand the reach to social long term approach is to consider, asThe most costly decision a market- networks, it does not appear anymore the central point, the company’s web-ing or sales manager will take when as a cost effective solution in a long site. ie the single point of entry for allimplementing a marketing strategy term strategy. All third party listings listings should be your website. Then,will be to rely entirely on third party sites rely on traffic to their sites in or- syndication to third party listingswebsites (like yachtworld, boat24...) to der to be able to charge yacht charter websites specializing in the yachtingacquire new contacts and promote the firms. Thus, they will most of the time and to social network will take place.yacht listings. This decision is mostly prevent this traffic to leave their site This data flow will allow you to gener-taken due to the apparent easy setup unless it goes to a paid advertisement. ate inbound traffic back to your siteand maintenance third party listing and not to other sites. You will havesites seem to provide. However, when The data flow of the listings between the control over the data providedanalyzing carefully the features pro- the company’s website and the out- to the external sites. Contacts andvided, as well as the possibility to cre- side world must be carefully evalu- leads coming to your site once willate inbound traffic to the company’s ated. The success in establishing a most likely come back to your site on
a regular basis. A powerful outbound have their listings posted automatical- will dictate their marketing strategy tostrategy for the listings is to target all ly to Flickr, Picasa, Wordpress, Blogger, you and make it very difficult for youavailable social network and docu- Olx, Oddle, Vast, Openmarine. Then, to reach potentials clients through allment or images sharing sites. Through PDF brochures generated are posted available social medias.APIs, you can automate the posting to Issuu, Scribd, Slideshare, Docs-of listings information and brochure toc expanding the reach and search In a long term strategy, all inboundto a large array of sites which are not engines indexing. And a new ser- traffic must go back to your site. Thisused by third party listings websites vice launched this month is through way, if you decide to stop listing on ato avoid loosing traffic. Nowadays, you the magazines listing all the yachts particular third party listings website,can maximize your exposure on social from our clients and generated in 3 most of the traffic will still flow tonetworks relatively easily by selecting versions: print on demand version, your site through the other channels.a yachting solution already integrating electronic version and ipad version. On the other hand, if you stricly listthe APIs to post automatically. The goal in creating your marketing on third party sites, the day you stop strategy is not to get linked to a single paying them, you “disappear“ from theFurthermore, third party listings web- third party listings website where they internet world...sites will not have any incentives tointegrate your listings with social net-works or other sites in order to keepthe traffic on their site. You must putin place a well thought-out strategywhich will syndicate listings to genericlistings sites. (Olx, Oddle, Vast...), thirdparty listings sites specializing inyachting through the openmarine. orginitiative for example: It allows you togenerate a standard xml feed and postit to several sites through a subscrip-tion. Then, post the listings to your fa-cebook and twitter account. We wentfurther in the integration of our yacht-ing solutions with a large array of APIs.Clients using our yachting solutions
Iphone App - coming soonThe mobile access is becoming more During the summer 2011, we will beand more the first mode of access to prototyping the iphone and ipad apps,information and content. The development will be conducted during the last quarter of 2011 with aWe could not ignore this fact in the scheduled release date of decemberroadmap and development strategy of 2011.our solutions. This app will close the circle of ourScheduled for the end of the year 360 architecture where you will be2011, Our yachting solutions (execu- able to reach your potential clientstive and corporate versions ) will in- through all available channels andclude an iphone app and an ipad app media.in order to reach your potential clientswherever they are.
iPad version - coming soon like format.The Ipad app version has a scheduled The ipad version will allow to pro-release date of december 2011. vide a new experience to potential Once our apps are released, all prior clients looking for a yacht. clients will receive the apps versionsThe ipad app will include as well as part as the yearly upgrade plan.the access to the full versions of the Videos and extensive listing informa-monthly magazines. tion will be presented in a magazine
yacht chartercharter - social networks - Syndication - magazines - brochures - marketing London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact email@example.com