This document provides an overview of a major appliance company's vision, business areas, growth strategies, and history. The company aims to be the best appliance company in the world as measured by customer satisfaction, employee satisfaction, shareholder returns, and environmental impact. Its business areas include kitchen appliances, laundry appliances, professional appliances, and adjacent products. The company seeks profitable growth through operational excellence, innovation, and developing its people and leadership. It has a long history dating back to 1901 and has grown through both organic innovation and acquisitions.

2. We will be the best appliance company in the worldOur vision
As measured by...
...our Customers ...our Employees ...our Shareholders
… and our Planet

3. Kitchen Laundry ProfessionalAdjacent
products*
Small
appliances
17% 8% 10%60% 5%
3
* Include the rapidly growing areas of air-conditioning equipment, water heaters
and heat pumps, as well as consumables, accessories and service

4. Profitable
growth
Operational
excellence
Innovation
People & leadership

5. Net sales
Time
Innovation
to unleash
new growth
Innovation to
protect and
expand core

6. 1901
AB Lux
1919
AB Electrolux
1912
AB Lux & Axel
Wenner-Gren
cooperation
1928
London
Stock
Exchange
1984
Zanussi
1986
White
Consolidated
2011
Olympic
& CTI
2001
Email
1994
AEG
6
1912
Lux I
2012
Ultra One Mini
1964
Luxomatic vacuum cleaner
1949
L460 Refrigerator
2001
Trilobite
2012
Electrolux Inspiration Range
2012
Electrolux Grand Cuisine
2004
Ergorapido
2013
Sous-vide cooking for
domestic use

14. KOHLER BURTON SNOWOARDS
Luxury Flagship Stores “Cold Room” Fitting Room
UNIQLO
Garment Color-Changing Mirrors