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Xiv cloud machine_webinar_090414

This document discusses IBM's XIV storage system and its advantages over traditional storage. Some key points: - XIV provides radical simplicity through its self-optimizing architecture that eliminates hotspots and manual tuning. It also offers enterprise features like snapshots and mirroring at no extra cost. - Its scale-out architecture allows it to scale capacity and performance non-disruptively. It can also migrate volumes between systems transparently to hosts. - Benchmark tests show it achieves exceptional performance and price/performance results. Customers report it is easier to deploy and manage than other solutions and provides more predictable performance.

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IBM XIV – The Big Data and Cloud Machine © 2012 IBM Corporation© 2014, IBM Jinesh Shah Infrastructure Specialist, GIST, IBM
What’s wrong with World Class IT Organizations - Inefficiency IBM Study of 700 Customers reveals issues and provides answers Only 1 in 5 clients have highly efficient IT infrastructures © 2014 IBM Corporation2 and 100% are significantly over spending in storage with budgets flat highly challenged to resolve 23% do no capacity planning 85% have no show back capabilities 70% do not use a storage catalog 90% have little to no process documentation 30% have archive processes 70% do not use storage virtualization 68% are not using de-duplication
Cloud Computing Allows Companies to Rethink IT and Reinvent the Way They do Business Efficiency Transformation 60% of CIOs plan to use cloud - up from 33% two years ago. 55% of business executives believe cloud enables business transformation Rethink IT Reinvent Business • Faster time to market for new services • Increased focus on differentiated © 2014 IBM Corporation3 Efficiency Transformation Sources: 2011 IBM CIO Study, London School of Economics, December 2010; Sand Hill Group, March, 2012; IBM Institute of Business Value, Feb. 2012 Rethink IT • Rapidly deliver services • Integrate services across cloud environments • Increase efficiency • Increased focus on differentiated processes • Meet changing customer expectations $625 Billion can be saved by US businesses over the next 5 years by using clouds
Respondents who say analytics creates a competitive advantage 57% Organizations achieving a competitive advantage with analytics are 2.6x Analytically sophisticated companies outperform their competition 2010 37% Analytics has evolved from business initiative to business imperative © 2014 IBM Corporation4 57% increase 2.6xmore likely to substantially outperform their industry peers Ratio of respondents who indicated analytics creates a competitive advantage to those who indicated it did not and the likelihood they also indicated their organizations was “substantially outperforming their competitive peers.” The ratio was 2.0 to 1 in 2010. 2010 58%2011 37% Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011
Outperformers strongly differentiate their organizations in three key areas 57%57% 8484% more 54%54% 108108% more Outperformers are twice as good at deriving value from data 54%54% 108108% more © 2014 IBM Corporation5 Source: Q22 “How good is your organization at driving value from data? [Today]” (n=631 to 636) 31% Translate insights into action 26% Draw Insights from data 26% Access to data Analytics is evolving… from business initiative to business imperative
IBM Smarter Storage International Business Machines Why Architecture Matters © 2014 IBM Corporation6
Storage Economics… Cloud and Big Data Optimized Storage TIME/CAPACITY OPEX CAPEX € Up to 75%Opex Optimized Storage Commodity Storage Simplified Management – Improved admin productivity – Lower skills required Fewer Servers & Network Connections – Fewer cores & connections – No need for Fibre Channel SAN Higher Storage Utilization © 2014 IBM Corporation7 TIME/CAPACITY CAPEX € Guaranteed SLAs Across Diverse Workloads with IBM 700TB Managed by One-half Administrator with IBM Storage Energy Cost Reduced by 50%... Admin: a Few Hours per Week No Longer Juggling LUNs to Avoid Hot Spots... 6XBig Data growth 2010 - 2015 Commodity Storage Optimized Storage Higher Storage Utilization – Deliver SLAs with increased utilization Lower Software License Costs – Fewer cores – Database, infrastructure, SW Lower Environmental Costs – Power / cooling, floor space
XIV Grid Architecture Host Host FC iSCSI Interface Module Data Module Interface Module Inter-module Connectivity © 2014 IBM Corporation8 Host UPSUPS UPS Data Module CPUCache Disks SSD Full Rack – 80 / 325 TB • 6 - 15 modules (90 Intel cores) • 180 1/2/3/4* TB SAS disks • 360 / 720* GB memory • 24x8 FC, 12x10 or 22x1 Gbps iSCSI • 6TB SSD Cache (optional) Min. Rack – 28 TB • 6 modules (36 Intel cores) • 72 1 TB SAS disks • 144 GB memory • 8 FC, 4x10 or 6x1 Gbps iSCSI • 2.4 TB SSD Cache (optional) * 720 GB of memory with 4 TB drives
XIV Advantages: Radical Simplicity - How is XIV different? vs.vs. XIV Virtualized Storage SoftwareXIV Virtualized Storage Software Module ModuleModule Module Module Interface Interface CPU Interface CPU Interface CPU Cache Cache CacheCache Module ControllerControllerCPU Module SwitchingSwitching XIVTRADITIONAL © 2014 IBM Corporation9 JBOD JBOD JBOD SwitchingSwitching Module ModuleModule Module ModuleModuleModule
OracleOracle Data is spread across all drives Even Disk utilization NO manual intervention Architecture Review: XIV Data Distribution XIV ExchangeExchange New LoadNew Load © 2014 IBM Corporation10 VMwareVMware ERPERP No Tuning No Hot-Spots Ground-Breaking Architecture Growth is simple by adding modules Data redistributes itself to keep the system balanced
Exceptional functionality is standard: Enterprise Features Set – at No Extra Cost • Snapshots (read/write – Clone, Always Differential) • Synchronous and asynchronous mirroring • Consistency groups • Thin provisioning with space reclamation • Data migration and online volume mobility • Reporting • Live maintenance; non-disruptive microcode load • Access control • Quality of Service (QoS); SSD caching (optional) • Event management, statistics and performance management • Simple and intuitive GUI; easy CLI • Seamless integration with leading © 2014 IBM Corporation11 IBM Hyper-Scale: Manager, Mobility, Consistency IBM XIV OpenStack driver Security / Compliance – • Data at rest encryption • Active Directory and LDAP integration • USGv6 certified – support for IPv6 and IPSec Mobile: XIV Dashboard for Android and Apple • Reporting • Self-healing and self-tuning after hardware changes • Seamless integration with leading operating systems and host platforms
XIV Scale-Out: Hyper-Scale Agility Nondisruptive online migration of volumes Key benefits for the cloud: –Scale out capacity & performance –Execute aggressive thin provisioning for even greater Volume mobility transparent to hosts © 2014 IBM Corporation12 provisioning for even greater capacity efficiency –Increased cloud elasticity and flexibility XIV Gen3 #1 XIV Gen3 #2 Host
XIV for Exceptional Scalability • Manage all storage as a single, large system – a hyper store • Add a new system without compromising system functionality • Move data between systems transparent to host applications • Maintain a standard, uniform management approach Support large growth without the overhead Coordinate consistent snapshots over frames © 2014 IBM Corporation13 • Maintain a standard, uniform management approach • Later: Govern migration via QoS and management policies One more step towards the vision • IBM Hyper-Scale Consistency: Scale data protection by coordinating consistent snapshots of application volumes over multiple XIV systems • IBM Hyper-Scale Mobility: Move volumes non-disruptively between XIV frames, transparent to applications • IBM Hyper-Scale Manager: Manage multiple XIV systems through consolidated views
XIV for Consistent High Performance: Benchmark & Customer Proven BenchmarkBenchmark--TestedTestedBenchmarkBenchmark--TestedTested SPC-1 180,020 IOPS with just 180 drives Exceptional results on OLTP and random workloads, with SSD caching (Typically requires many small capacity drives) Price/Performance Leadership “XIV is able to ingest any workload without having to configure LUNs…other vendors do not give the same level of ease of use, performance, or predict-ability of I/O as XIV.” © 2014 IBM Corporation14 Price/Performance Leadership SPC-2 and SPC-2/E Price/Performance/Capacity Leadership Energy efficient CustomerCustomer--ApprovedApprovedCustomerCustomer--ApprovedApproved “We find XIV to be 1/3 the cost, twice the performance, and much easier to deploy and manage…” Click on the paper for many more customer quotes http://www-01.ibm.com/common/ssi/cgi- bin/ssialias?subtype=WH&infotype=SA&appname=STGE _TS_DS_USEN&htmlfid=TSL03092USEN&attachment=T SL03092USEN.PDFSPC-1 report SPC-2/E report of I/O as XIV.”
XIV for Radical Simplicity Simple provisioning – No RAID groups Self optimization – No hotspots, zero tuning Breakthrough intuitive GUI See XIV GUI demo below Easy to script CLI Consolidated management of XIV systems Read more about XIV ease of management "The XIV is so easy to set up.. I don't think there is an offsite training course, because it just isn't needed." IDC Europe, 2013 © 2014 IBM Corporation15 Read more about XIV ease of management http://public.dhe.ibm.com/common/ssi/ecm/en/tsw03181usen/TSW03181USEN.PDF See the XIV GUI demo http://www-03.ibm.com/systems/data/flash/storage/disk/xiv/user- experience/index.html
XIV is Mobile IBM XIV Mobile Dashboard Monitor XIV storage anytime, anywhere from iOS and Android phones and tablets Easy, real-time monitoring of: • Capacity utilization • Overall system health status • IOPs, bandwidth, latency per volume and host © 2014 IBM Corporation16 • IOPs, bandwidth, latency per volume and host • See the most active hosts and volumes • Performance graphs of last 120 seconds • Receive events alerts Multi-system support Secure SSL connection over WiFi or networks Download the iOS app Download the Android app Watch the video
XIV Data-at-Rest Encryption Protect your data with non-disruptive, high-speed disk encryption Highlights: Encrypt any SED-based XIV Gen3 Uses AES 256-bit keys (cited in many compliance guidelines, like HIPAA) XIV Gen3 arrays of all capacity points, are available with self-encrypting (SED) hard drives and software-based, encryption-ready flash cache* 11.4 © 2014 IBM Corporation17 Choose when, and hot-encrypt with no performance impact, in minutes Supports Key Management Interoperability Protocol (KMIP) version 1.0 Manage your external keys with IBM Tivoli Key Lifecycle Manager 2.0.1 – Separate, centralized, simplified key management The XIV advantage: Free to decide when to encrypt No need for special hardware No additional licensing Usable on all drive capacities GREAT FACT!GREAT FACT! In extensive IBM testing, SED drives performed as well or better than non-SED drives! * Starting on release 11.4
Build Better Clouds with XIV Now with even greater cloud platform integration and automation XIV 11.4 brings you: Latest OpenStack Cinder storage driver support – Havana release XIV is IBM’s primary storage for cloud. XIV delivers new features for cloud with every release. 11.4 © 2014 IBM Corporation18 Latest OpenStack Cinder storage driver support – Havana release – Automate storage discovery and provisioning for cloud XIV RESTful API – Maximum flexibility in automating your custom cloud storage operation – Delivered through IBM Hyper-Scale Manager IBM SmartCloud® Storage Access – Empower end-users with web portal-based self-service volume provisioning New IBM Storage Integration Server – Integrate and automate IBM storage services to targeted cloud environments.
Complete Storage Integration All Storage APIs consumed Co-development on vVol and VASA automation SRM enablement Disk management from vCenter Space reclamation with VMware Storage Enablement Manage XIV in Microsoft System Center Virtual Machine Manager (SCVMM) XIV is Optimal for Cloud: Integrations © 2014 IBM Corporation19 Cinder & Horizon Automation Deploy XIV storage in Horizon Automated volume, host and initiator creation Cinder development contributor Manager (SCVMM) Space reclamation with Windows 2012/R2 Smart Cloud Storage Access User portal for self service Proven IBM services platform and SLAs
XIV and OpenStack for Cloud XIV is the first enterprise-class disk storage to integrate with OpenStack Automated storage provisioning and volume management High-end scalability, reliability, and performance for clouds Unified IBM Storage Driver for OpenStack See the XIV OpenStack demo http://www.youtube.com/watc h?v=RgAYTUNrWe0 See the OpenStack testimonial at Edge © 2014 IBM Corporation20 Exceptional TCO and manageability Renowned best-in-class IBM support and maintenance Customers can use XIV as the backing store in OpenStack environments Effective cloud computing through smooth scaling of multiple XIV systems Powerful, integrated XIV storage management in cloud-scale deployments Customers are increasingly identifying a requirement for scalable, reliable, enterprise-class storage for OpenStack.
Build Better Clouds: XIV and IBM SmartCloud Storage Access R1.2 Web-based self-service provisioning for private clouds Highlights: Provision storage in just clicks; store and access files easily Define storage classes with different service profiles Admins Cloud service users Developers & testers Empowering with autonomy 11.4 © 2014 IBM Corporation21 Improve IT efficiency and service quality Gain visibility with easy monitoring and reporting on capacity usage Benefit from charge-back mechanism through any reporting/accounting/billing application See the video http://www.youtube.com/watch?v=E7xFGNtpUK0 Storwize family XIV SONAS SCSA Instrumentation Layer Read the brochure http://www-01.ibm.com/common/ssi/cgi- bin/ssialias?subtype=SP&infotype=PM&appname=STGE_TS_SA_USEN&htmlfid =TSS03112USEN&attachment=TSS03112USEN.PDF
Grid FactorGrid Factor Seamless Hyper-Scaling for continuous operations… Never down… XIV is Big Data ready: Parallel, smart, scalable and fast… Grid architecture + Hyper-scale, cognitive capabilities, and optimized flash cache © 2014 IBM Corporation22 Cognitive FactorCognitive Factor Self Healing, Self Optimizing… Diverse, dynamic workloads… Flash FactorFlash Factor Always optimized Instant response to workload More than performance…
Machine 2 Delivered when Machine 1 hits expansion threshold (typically ~70%, for ex: for 2TB:113 TB for 3TB:170 TB for 4 TB: 228 TB) $1 Initial invoice for Machine 2 Machine 3 to N Delivered when prior Machine hits expansion threshold $1 Initial invoice for current Machine Remaining Machine 1 100% Authorized for performance and capacity Initial payment of 60% of total price Overview: New program launching in January 2014 – separate from existing CUoD / Utility programs Ideally suited for Cloud environments, often providing the ability to charge out to clients well in advance of IBM acquisition costs Typically provides optimal acquisition structure for variable workloads IBM installs a full system with partial payment based on initial usage Depending on client growth rates and SLA, IBM pre positions subsequent systems in advance of client needs – typically at 70% Frame Ahead – Advance System Placement for XIV Frame Ahead model is applicable to 1, 2 or 3 years and independent of asset life © 2014 IBM Corporation23 Remaining 40% payment for Machine 1 Remaining payment (100% less $1) for prior machine (at end of term, client pays for any delivered system) Key points: • Client enjoys full benefit of system well in advance of payment • Fully populated system – not detuned! • Fully Authorized Capacity and Performance! No need for key activation • Ability to run several parallel Frame Ahead tracks for multi-site data centers and client needs • Ability to construct offering as a Capital Acquisition Model or, in many cases, as an Opex model with payments spread over 36 months (60% stepping up to 100%, or no payments stepping up to 100%) subsequent systems in advance of client needs – typically at 70% Utilization Simple acquisition model: – Minimal CE involvement in capacity upgrades – Detailed capacity monitoring not required Best for clients with rapidly growing storage requirements needing highly flexible acquisition models Can be structured as CAPX and OPEX offering via IGF May be sold direct or via Partner Channel Can be combined with “Try and Buy” to provide low risk client commitment Available for XIV (and piloting on DS8000 and Storwize V7000)
XIV Core Value Performance Best performance under all conditions Predictable, consistent No tuning in XIV or application Linear scaling Ease of use; agile scaleout Easy to manage; intuitive GUI Automation of complexity IBM Hyper-Scale © 2014 IBM Corporation24 Cost Excellent price-performance 60%+ reductions in TCO Short time to ROI Functions included at no extra cost IBM Hyper-Scale Service levels Broad, deep workload affinity Industry expertise and deep partnerships 100 years of innovation World-class global support
Prudential Financial World-leading U.S. life insurance and asset management services provider uses a platform of XIV and SVC for cloud and traditional storage services to internal customers Business outcome Requirements Simplicity Matters “The storage admin takes all © 2014 IBM Corporation25 Business outcome •Reduced the business’s RPO from 72 hours to 15 sec •Slashed cost $ per transaction by 50% with XIV •Shrank VMware VDI footprint from 100 TB down to 15 TB •Improved storage utilization by over 125% with thin provisioning Requirements To meet internal customer needs with agility and transparency, while keeping up with fast change and data growth. To do so while adhering to the principles of high availability, low cost of entry, sustainability, price-performance, and simplicity. “The storage admin takes all the data, adds it to the hypervisor and goes away, and just takes care of the storage like fuel tanks.” Prudential at Edge2013 Watch the video https://www.youtube.com/watch?v=OCT5g4tJ0ko
Academica Oy Leading Finnish cloud services provider “It was vital that we choose a Business outcome Requirements © 2014 IBM Corporation26 “It was vital that we choose a storage solution that would enable us to protect our mission-critical customer data. The IBM XIV delivers on this... We have been extremely impressed with… the robustness of the XIV platform.” Kalle Koski Data Centre Manager Academica Read the case study http://www-01.ibm.com/common/ssi/cgi- bin/ssialias?subtype=AB&infotype=PM&appname=STGE_WZ_WZ_FIEN&htmlfid=WZC12346FIEN&attachment=WZC12346FIEN.PDF •Cut IT workload by 30 percent – a single interface for managing across all server and storage resources •Boosted system performance by 20 percent •Gained better network isolation than previously, enabling a finer granularity of network access and greater overall security. Academica wanted to gain the ability to grow its business but its legacy systems were too complex and costly to scale out effectively. The company’s most popular services are cloud hosting – including file hosting, virtual desktop services, and virtual server hosting.
Niu Hosted services and cloud provider in England “XIV is ideal for cloud delivery Business outcome Requirements Predictability Matters. © 2014 IBM Corporation27 of services. It’s very, very elastic; it’s very, very scalable. All of the things that cloud defines in terms of reactivity and in terms of responsiveness to requirements.” Phil Clark, Marketing and Channel Development Director, niu Read the case study http://www-01.ibm.com/common/ssi/cgi- bin/ssialias?subtype=AB&infotype=PM&appname=STGE_TS_DS_USEN&htmlfid=TSC03214USEN&attachment=TSC03214USEN.PDF •Managing 700 TB with less than half an FTE storage admin •Increases performance by a factor of four •Highest revenues per footprint of all deployed services As a technology outsourcing partner for midsized companies, niu wanted to take advantage of opportunities to cross-sell its services to existing customers, and to extend its services to the largest mid- market companies. niu wanted to offer enterprise-class storage at an economic price point.
Customer references niu Solutionsniu Solutions We estimate that we now spend 75 percent less time managing our storage systems. We no longer need to spend time on storage planning, We estimate that we now spend 75 percent less time managing our storage systems. We no longer need to spend time on storage planning, We’ve got about 10 XIV units now that we run in a number of data centers and we have less than half a head in terms of management…Of all of the services that we run within on our business, XIV generates the most Pounds per square inch per KVA power. We’ve got about 10 XIV units now that we run in a number of data centers and we have less than half a head in terms of management…Of all of the services that we run within on our business, XIV generates the most Pounds per square inch per KVA power. © 2014 IBM Corporation28 Ural Mining and Metallurgical Co. Ural Mining and Metallurgical Co. ClarksClarks storage systems. We no longer need to spend time on storage planning, or maintain maps showing where the data is stored; XIV handles all the complexity for us. storage systems. We no longer need to spend time on storage planning, or maintain maps showing where the data is stored; XIV handles all the complexity for us. We evaluated offerings from EMC, Hitachi, HP and several others, but XIV impressed us the most…We worked out that the TCO for XIV—a Tier 1 solution—was lower than for the mid-range offerings of many of the other vendors we considered. We evaluated offerings from EMC, Hitachi, HP and several others, but XIV impressed us the most…We worked out that the TCO for XIV—a Tier 1 solution—was lower than for the mid-range offerings of many of the other vendors we considered.
What Makes XIV a Winner Testimonials Gavrilovic download here © 2014 IBM Corporation29 UGMK JTM Memorial Hospital Siemens video
Why XIV is Optimal for Cloud SLTN download here © 2014 IBM Corporation3030 EllisDon niu
Where to find more info on XIV XIV Customer references: here http://www01.ibm.com/software/success/cssdb.nsf/hardwareL2VW?OpenView&Count=30&Restri ctToCategory=corp_StorageXIV XIV White and Analyst papers: here http://www-03.ibm.com/systems/storage/disk/xiv/resources.html XIV Redpapers: here Read it © 2014 IBM Corporation31 http://publibb.boulder.ibm.com/Redbooks.nsf/searchdomain?SearchView&query=%5bsubjects%5d= Storage+and+xiv&SearchOrder=4&category=Storage XIV Demos: here
IBM XIV Storage System Gen3 – IBM Smarter Storage Top 5 Questions to ask your High-End storage vendor 1. Can you scale performance with capacity without constant tuning, tweaking, or data movement? 2. Can you provide hotspot-free, consistent high performance for mixed workloads? 3. What kind of SPC performance results can you show with a real-world configuration? 4. How much time will we spend planning, provisioning, and tuning the system? 5. Is your software licensed by TB or disk? What software licensing costs will we face as we scale out? Top 5 Reasons Why the IBM XIV Gen3 is the Best Enterprise Array in the Open Systems Market © 2014 IBM Corporation32 1. Consistent high performance scales linearly with capacity - benchmark-tested and customer-approved 2. Unrivalled ease of management – no RAID, data tiering, etc., needed – Operational simplicity 3. Tier 1 performance, hotspot-free and with five-nines reliability 4. Low TCO due to simplicity, capacity density, low power needs, included software costs and personnel savings 5. Industry leadership in supporting customers' cloud journey with IBM Hyper-Scale, robust OpenStack and hypervisor support Top 5 Reasons to Buy IBM XIV 1. Join thousands of satisfied customers that love XIV high performance, powerful simplicity, and TCO 2. Lower storage capex and opex 3. Benefit from continuous product innovation in line with customer demands and market requirements 4. Tap into the XIV team - dedicated to understanding and responding to customers 5. Headache-free enterprise storage that stays apace with staggering, cloud-scale data growth
Thank You Russian Grazie ItalianEnglish Hindi Simplified Traditional ChineseTesekkurlerTurkish Hebrew © 2012 IBM Corporation© 2014, IBM Japanese MerciFrench DankeGerman Obrigado Brazilian Portuguese Arabic Tamil KoreanThai GraciasSpanish Simplified Chinese

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Xiv cloud machine_webinar_090414

  • 1.
    IBM XIV –The Big Data and Cloud Machine © 2012 IBM Corporation© 2014, IBM Jinesh Shah Infrastructure Specialist, GIST, IBM
  • 2.
    What’s wrong withWorld Class IT Organizations - Inefficiency IBM Study of 700 Customers reveals issues and provides answers Only 1 in 5 clients have highly efficient IT infrastructures © 2014 IBM Corporation2 and 100% are significantly over spending in storage with budgets flat highly challenged to resolve 23% do no capacity planning 85% have no show back capabilities 70% do not use a storage catalog 90% have little to no process documentation 30% have archive processes 70% do not use storage virtualization 68% are not using de-duplication
  • 3.
    Cloud Computing AllowsCompanies to Rethink IT and Reinvent the Way They do Business Efficiency Transformation 60% of CIOs plan to use cloud - up from 33% two years ago. 55% of business executives believe cloud enables business transformation Rethink IT Reinvent Business • Faster time to market for new services • Increased focus on differentiated © 2014 IBM Corporation3 Efficiency Transformation Sources: 2011 IBM CIO Study, London School of Economics, December 2010; Sand Hill Group, March, 2012; IBM Institute of Business Value, Feb. 2012 Rethink IT • Rapidly deliver services • Integrate services across cloud environments • Increase efficiency • Increased focus on differentiated processes • Meet changing customer expectations $625 Billion can be saved by US businesses over the next 5 years by using clouds
  • 4.
    Respondents who sayanalytics creates a competitive advantage 57% Organizations achieving a competitive advantage with analytics are 2.6x Analytically sophisticated companies outperform their competition 2010 37% Analytics has evolved from business initiative to business imperative © 2014 IBM Corporation4 57% increase 2.6xmore likely to substantially outperform their industry peers Ratio of respondents who indicated analytics creates a competitive advantage to those who indicated it did not and the likelihood they also indicated their organizations was “substantially outperforming their competitive peers.” The ratio was 2.0 to 1 in 2010. 2010 58%2011 37% Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011
  • 5.
    Outperformers strongly differentiatetheir organizations in three key areas 57%57% 8484% more 54%54% 108108% more Outperformers are twice as good at deriving value from data 54%54% 108108% more © 2014 IBM Corporation5 Source: Q22 “How good is your organization at driving value from data? [Today]” (n=631 to 636) 31% Translate insights into action 26% Draw Insights from data 26% Access to data Analytics is evolving… from business initiative to business imperative
  • 6.
    IBM Smarter Storage InternationalBusiness Machines Why Architecture Matters © 2014 IBM Corporation6
  • 7.
    Storage Economics… Cloudand Big Data Optimized Storage TIME/CAPACITY OPEX CAPEX € Up to 75%Opex Optimized Storage Commodity Storage Simplified Management – Improved admin productivity – Lower skills required Fewer Servers & Network Connections – Fewer cores & connections – No need for Fibre Channel SAN Higher Storage Utilization © 2014 IBM Corporation7 TIME/CAPACITY CAPEX € Guaranteed SLAs Across Diverse Workloads with IBM 700TB Managed by One-half Administrator with IBM Storage Energy Cost Reduced by 50%... Admin: a Few Hours per Week No Longer Juggling LUNs to Avoid Hot Spots... 6XBig Data growth 2010 - 2015 Commodity Storage Optimized Storage Higher Storage Utilization – Deliver SLAs with increased utilization Lower Software License Costs – Fewer cores – Database, infrastructure, SW Lower Environmental Costs – Power / cooling, floor space
  • 8.
    XIV Grid Architecture Host Host FC iSCSIInterface Module Data Module Interface Module Inter-module Connectivity © 2014 IBM Corporation8 Host UPSUPS UPS Data Module CPUCache Disks SSD Full Rack – 80 / 325 TB • 6 - 15 modules (90 Intel cores) • 180 1/2/3/4* TB SAS disks • 360 / 720* GB memory • 24x8 FC, 12x10 or 22x1 Gbps iSCSI • 6TB SSD Cache (optional) Min. Rack – 28 TB • 6 modules (36 Intel cores) • 72 1 TB SAS disks • 144 GB memory • 8 FC, 4x10 or 6x1 Gbps iSCSI • 2.4 TB SSD Cache (optional) * 720 GB of memory with 4 TB drives
  • 9.
    XIV Advantages: RadicalSimplicity - How is XIV different? vs.vs. XIV Virtualized Storage SoftwareXIV Virtualized Storage Software Module ModuleModule Module Module Interface Interface CPU Interface CPU Interface CPU Cache Cache CacheCache Module ControllerControllerCPU Module SwitchingSwitching XIVTRADITIONAL © 2014 IBM Corporation9 JBOD JBOD JBOD SwitchingSwitching Module ModuleModule Module ModuleModuleModule
  • 10.
    OracleOracle Data is spreadacross all drives Even Disk utilization NO manual intervention Architecture Review: XIV Data Distribution XIV ExchangeExchange New LoadNew Load © 2014 IBM Corporation10 VMwareVMware ERPERP No Tuning No Hot-Spots Ground-Breaking Architecture Growth is simple by adding modules Data redistributes itself to keep the system balanced
  • 11.
    Exceptional functionality isstandard: Enterprise Features Set – at No Extra Cost • Snapshots (read/write – Clone, Always Differential) • Synchronous and asynchronous mirroring • Consistency groups • Thin provisioning with space reclamation • Data migration and online volume mobility • Reporting • Live maintenance; non-disruptive microcode load • Access control • Quality of Service (QoS); SSD caching (optional) • Event management, statistics and performance management • Simple and intuitive GUI; easy CLI • Seamless integration with leading © 2014 IBM Corporation11 IBM Hyper-Scale: Manager, Mobility, Consistency IBM XIV OpenStack driver Security / Compliance – • Data at rest encryption • Active Directory and LDAP integration • USGv6 certified – support for IPv6 and IPSec Mobile: XIV Dashboard for Android and Apple • Reporting • Self-healing and self-tuning after hardware changes • Seamless integration with leading operating systems and host platforms
  • 12.
    XIV Scale-Out: Hyper-ScaleAgility Nondisruptive online migration of volumes Key benefits for the cloud: –Scale out capacity & performance –Execute aggressive thin provisioning for even greater Volume mobility transparent to hosts © 2014 IBM Corporation12 provisioning for even greater capacity efficiency –Increased cloud elasticity and flexibility XIV Gen3 #1 XIV Gen3 #2 Host
  • 13.
    XIV for ExceptionalScalability • Manage all storage as a single, large system – a hyper store • Add a new system without compromising system functionality • Move data between systems transparent to host applications • Maintain a standard, uniform management approach Support large growth without the overhead Coordinate consistent snapshots over frames © 2014 IBM Corporation13 • Maintain a standard, uniform management approach • Later: Govern migration via QoS and management policies One more step towards the vision • IBM Hyper-Scale Consistency: Scale data protection by coordinating consistent snapshots of application volumes over multiple XIV systems • IBM Hyper-Scale Mobility: Move volumes non-disruptively between XIV frames, transparent to applications • IBM Hyper-Scale Manager: Manage multiple XIV systems through consolidated views
  • 14.
    XIV for ConsistentHigh Performance: Benchmark & Customer Proven BenchmarkBenchmark--TestedTestedBenchmarkBenchmark--TestedTested SPC-1 180,020 IOPS with just 180 drives Exceptional results on OLTP and random workloads, with SSD caching (Typically requires many small capacity drives) Price/Performance Leadership “XIV is able to ingest any workload without having to configure LUNs…other vendors do not give the same level of ease of use, performance, or predict-ability of I/O as XIV.” © 2014 IBM Corporation14 Price/Performance Leadership SPC-2 and SPC-2/E Price/Performance/Capacity Leadership Energy efficient CustomerCustomer--ApprovedApprovedCustomerCustomer--ApprovedApproved “We find XIV to be 1/3 the cost, twice the performance, and much easier to deploy and manage…” Click on the paper for many more customer quotes http://www-01.ibm.com/common/ssi/cgi- bin/ssialias?subtype=WH&infotype=SA&appname=STGE _TS_DS_USEN&htmlfid=TSL03092USEN&attachment=T SL03092USEN.PDFSPC-1 report SPC-2/E report of I/O as XIV.”
  • 15.
    XIV for RadicalSimplicity Simple provisioning – No RAID groups Self optimization – No hotspots, zero tuning Breakthrough intuitive GUI See XIV GUI demo below Easy to script CLI Consolidated management of XIV systems Read more about XIV ease of management "The XIV is so easy to set up.. I don't think there is an offsite training course, because it just isn't needed." IDC Europe, 2013 © 2014 IBM Corporation15 Read more about XIV ease of management http://public.dhe.ibm.com/common/ssi/ecm/en/tsw03181usen/TSW03181USEN.PDF See the XIV GUI demo http://www-03.ibm.com/systems/data/flash/storage/disk/xiv/user- experience/index.html
  • 16.
    XIV is Mobile IBMXIV Mobile Dashboard Monitor XIV storage anytime, anywhere from iOS and Android phones and tablets Easy, real-time monitoring of: • Capacity utilization • Overall system health status • IOPs, bandwidth, latency per volume and host © 2014 IBM Corporation16 • IOPs, bandwidth, latency per volume and host • See the most active hosts and volumes • Performance graphs of last 120 seconds • Receive events alerts Multi-system support Secure SSL connection over WiFi or networks Download the iOS app Download the Android app Watch the video
  • 17.
    XIV Data-at-Rest Encryption Protectyour data with non-disruptive, high-speed disk encryption Highlights: Encrypt any SED-based XIV Gen3 Uses AES 256-bit keys (cited in many compliance guidelines, like HIPAA) XIV Gen3 arrays of all capacity points, are available with self-encrypting (SED) hard drives and software-based, encryption-ready flash cache* 11.4 © 2014 IBM Corporation17 Choose when, and hot-encrypt with no performance impact, in minutes Supports Key Management Interoperability Protocol (KMIP) version 1.0 Manage your external keys with IBM Tivoli Key Lifecycle Manager 2.0.1 – Separate, centralized, simplified key management The XIV advantage: Free to decide when to encrypt No need for special hardware No additional licensing Usable on all drive capacities GREAT FACT!GREAT FACT! In extensive IBM testing, SED drives performed as well or better than non-SED drives! * Starting on release 11.4
  • 18.
    Build Better Cloudswith XIV Now with even greater cloud platform integration and automation XIV 11.4 brings you: Latest OpenStack Cinder storage driver support – Havana release XIV is IBM’s primary storage for cloud. XIV delivers new features for cloud with every release. 11.4 © 2014 IBM Corporation18 Latest OpenStack Cinder storage driver support – Havana release – Automate storage discovery and provisioning for cloud XIV RESTful API – Maximum flexibility in automating your custom cloud storage operation – Delivered through IBM Hyper-Scale Manager IBM SmartCloud® Storage Access – Empower end-users with web portal-based self-service volume provisioning New IBM Storage Integration Server – Integrate and automate IBM storage services to targeted cloud environments.
  • 19.
    Complete Storage Integration AllStorage APIs consumed Co-development on vVol and VASA automation SRM enablement Disk management from vCenter Space reclamation with VMware Storage Enablement Manage XIV in Microsoft System Center Virtual Machine Manager (SCVMM) XIV is Optimal for Cloud: Integrations © 2014 IBM Corporation19 Cinder & Horizon Automation Deploy XIV storage in Horizon Automated volume, host and initiator creation Cinder development contributor Manager (SCVMM) Space reclamation with Windows 2012/R2 Smart Cloud Storage Access User portal for self service Proven IBM services platform and SLAs
  • 20.
    XIV and OpenStackfor Cloud XIV is the first enterprise-class disk storage to integrate with OpenStack Automated storage provisioning and volume management High-end scalability, reliability, and performance for clouds Unified IBM Storage Driver for OpenStack See the XIV OpenStack demo http://www.youtube.com/watc h?v=RgAYTUNrWe0 See the OpenStack testimonial at Edge © 2014 IBM Corporation20 Exceptional TCO and manageability Renowned best-in-class IBM support and maintenance Customers can use XIV as the backing store in OpenStack environments Effective cloud computing through smooth scaling of multiple XIV systems Powerful, integrated XIV storage management in cloud-scale deployments Customers are increasingly identifying a requirement for scalable, reliable, enterprise-class storage for OpenStack.
  • 21.
    Build Better Clouds:XIV and IBM SmartCloud Storage Access R1.2 Web-based self-service provisioning for private clouds Highlights: Provision storage in just clicks; store and access files easily Define storage classes with different service profiles Admins Cloud service users Developers & testers Empowering with autonomy 11.4 © 2014 IBM Corporation21 Improve IT efficiency and service quality Gain visibility with easy monitoring and reporting on capacity usage Benefit from charge-back mechanism through any reporting/accounting/billing application See the video http://www.youtube.com/watch?v=E7xFGNtpUK0 Storwize family XIV SONAS SCSA Instrumentation Layer Read the brochure http://www-01.ibm.com/common/ssi/cgi- bin/ssialias?subtype=SP&infotype=PM&appname=STGE_TS_SA_USEN&htmlfid =TSS03112USEN&attachment=TSS03112USEN.PDF
  • 22.
    Grid FactorGrid Factor SeamlessHyper-Scaling for continuous operations… Never down… XIV is Big Data ready: Parallel, smart, scalable and fast… Grid architecture + Hyper-scale, cognitive capabilities, and optimized flash cache © 2014 IBM Corporation22 Cognitive FactorCognitive Factor Self Healing, Self Optimizing… Diverse, dynamic workloads… Flash FactorFlash Factor Always optimized Instant response to workload More than performance…
  • 23.
    Machine 2 Delivered when Machine1 hits expansion threshold (typically ~70%, for ex: for 2TB:113 TB for 3TB:170 TB for 4 TB: 228 TB) $1 Initial invoice for Machine 2 Machine 3 to N Delivered when prior Machine hits expansion threshold $1 Initial invoice for current Machine Remaining Machine 1 100% Authorized for performance and capacity Initial payment of 60% of total price Overview: New program launching in January 2014 – separate from existing CUoD / Utility programs Ideally suited for Cloud environments, often providing the ability to charge out to clients well in advance of IBM acquisition costs Typically provides optimal acquisition structure for variable workloads IBM installs a full system with partial payment based on initial usage Depending on client growth rates and SLA, IBM pre positions subsequent systems in advance of client needs – typically at 70% Frame Ahead – Advance System Placement for XIV Frame Ahead model is applicable to 1, 2 or 3 years and independent of asset life © 2014 IBM Corporation23 Remaining 40% payment for Machine 1 Remaining payment (100% less $1) for prior machine (at end of term, client pays for any delivered system) Key points: • Client enjoys full benefit of system well in advance of payment • Fully populated system – not detuned! • Fully Authorized Capacity and Performance! No need for key activation • Ability to run several parallel Frame Ahead tracks for multi-site data centers and client needs • Ability to construct offering as a Capital Acquisition Model or, in many cases, as an Opex model with payments spread over 36 months (60% stepping up to 100%, or no payments stepping up to 100%) subsequent systems in advance of client needs – typically at 70% Utilization Simple acquisition model: – Minimal CE involvement in capacity upgrades – Detailed capacity monitoring not required Best for clients with rapidly growing storage requirements needing highly flexible acquisition models Can be structured as CAPX and OPEX offering via IGF May be sold direct or via Partner Channel Can be combined with “Try and Buy” to provide low risk client commitment Available for XIV (and piloting on DS8000 and Storwize V7000)
  • 24.
    XIV Core Value Performance Bestperformance under all conditions Predictable, consistent No tuning in XIV or application Linear scaling Ease of use; agile scaleout Easy to manage; intuitive GUI Automation of complexity IBM Hyper-Scale © 2014 IBM Corporation24 Cost Excellent price-performance 60%+ reductions in TCO Short time to ROI Functions included at no extra cost IBM Hyper-Scale Service levels Broad, deep workload affinity Industry expertise and deep partnerships 100 years of innovation World-class global support
  • 25.
    Prudential Financial World-leading U.S.life insurance and asset management services provider uses a platform of XIV and SVC for cloud and traditional storage services to internal customers Business outcome Requirements Simplicity Matters “The storage admin takes all © 2014 IBM Corporation25 Business outcome •Reduced the business’s RPO from 72 hours to 15 sec •Slashed cost $ per transaction by 50% with XIV •Shrank VMware VDI footprint from 100 TB down to 15 TB •Improved storage utilization by over 125% with thin provisioning Requirements To meet internal customer needs with agility and transparency, while keeping up with fast change and data growth. To do so while adhering to the principles of high availability, low cost of entry, sustainability, price-performance, and simplicity. “The storage admin takes all the data, adds it to the hypervisor and goes away, and just takes care of the storage like fuel tanks.” Prudential at Edge2013 Watch the video https://www.youtube.com/watch?v=OCT5g4tJ0ko
  • 26.
    Academica Oy Leading Finnishcloud services provider “It was vital that we choose a Business outcome Requirements © 2014 IBM Corporation26 “It was vital that we choose a storage solution that would enable us to protect our mission-critical customer data. The IBM XIV delivers on this... We have been extremely impressed with… the robustness of the XIV platform.” Kalle Koski Data Centre Manager Academica Read the case study http://www-01.ibm.com/common/ssi/cgi- bin/ssialias?subtype=AB&infotype=PM&appname=STGE_WZ_WZ_FIEN&htmlfid=WZC12346FIEN&attachment=WZC12346FIEN.PDF •Cut IT workload by 30 percent – a single interface for managing across all server and storage resources •Boosted system performance by 20 percent •Gained better network isolation than previously, enabling a finer granularity of network access and greater overall security. Academica wanted to gain the ability to grow its business but its legacy systems were too complex and costly to scale out effectively. The company’s most popular services are cloud hosting – including file hosting, virtual desktop services, and virtual server hosting.
  • 27.
    Niu Hosted services andcloud provider in England “XIV is ideal for cloud delivery Business outcome Requirements Predictability Matters. © 2014 IBM Corporation27 of services. It’s very, very elastic; it’s very, very scalable. All of the things that cloud defines in terms of reactivity and in terms of responsiveness to requirements.” Phil Clark, Marketing and Channel Development Director, niu Read the case study http://www-01.ibm.com/common/ssi/cgi- bin/ssialias?subtype=AB&infotype=PM&appname=STGE_TS_DS_USEN&htmlfid=TSC03214USEN&attachment=TSC03214USEN.PDF •Managing 700 TB with less than half an FTE storage admin •Increases performance by a factor of four •Highest revenues per footprint of all deployed services As a technology outsourcing partner for midsized companies, niu wanted to take advantage of opportunities to cross-sell its services to existing customers, and to extend its services to the largest mid- market companies. niu wanted to offer enterprise-class storage at an economic price point.
  • 28.
    Customer references niu SolutionsniuSolutions We estimate that we now spend 75 percent less time managing our storage systems. We no longer need to spend time on storage planning, We estimate that we now spend 75 percent less time managing our storage systems. We no longer need to spend time on storage planning, We’ve got about 10 XIV units now that we run in a number of data centers and we have less than half a head in terms of management…Of all of the services that we run within on our business, XIV generates the most Pounds per square inch per KVA power. We’ve got about 10 XIV units now that we run in a number of data centers and we have less than half a head in terms of management…Of all of the services that we run within on our business, XIV generates the most Pounds per square inch per KVA power. © 2014 IBM Corporation28 Ural Mining and Metallurgical Co. Ural Mining and Metallurgical Co. ClarksClarks storage systems. We no longer need to spend time on storage planning, or maintain maps showing where the data is stored; XIV handles all the complexity for us. storage systems. We no longer need to spend time on storage planning, or maintain maps showing where the data is stored; XIV handles all the complexity for us. We evaluated offerings from EMC, Hitachi, HP and several others, but XIV impressed us the most…We worked out that the TCO for XIV—a Tier 1 solution—was lower than for the mid-range offerings of many of the other vendors we considered. We evaluated offerings from EMC, Hitachi, HP and several others, but XIV impressed us the most…We worked out that the TCO for XIV—a Tier 1 solution—was lower than for the mid-range offerings of many of the other vendors we considered.
  • 29.
    What Makes XIVa Winner Testimonials Gavrilovic download here © 2014 IBM Corporation29 UGMK JTM Memorial Hospital Siemens video
  • 30.
    Why XIV isOptimal for Cloud SLTN download here © 2014 IBM Corporation3030 EllisDon niu
  • 31.
    Where to findmore info on XIV XIV Customer references: here http://www01.ibm.com/software/success/cssdb.nsf/hardwareL2VW?OpenView&Count=30&Restri ctToCategory=corp_StorageXIV XIV White and Analyst papers: here http://www-03.ibm.com/systems/storage/disk/xiv/resources.html XIV Redpapers: here Read it © 2014 IBM Corporation31 http://publibb.boulder.ibm.com/Redbooks.nsf/searchdomain?SearchView&query=%5bsubjects%5d= Storage+and+xiv&SearchOrder=4&category=Storage XIV Demos: here
  • 32.
    IBM XIV StorageSystem Gen3 – IBM Smarter Storage Top 5 Questions to ask your High-End storage vendor 1. Can you scale performance with capacity without constant tuning, tweaking, or data movement? 2. Can you provide hotspot-free, consistent high performance for mixed workloads? 3. What kind of SPC performance results can you show with a real-world configuration? 4. How much time will we spend planning, provisioning, and tuning the system? 5. Is your software licensed by TB or disk? What software licensing costs will we face as we scale out? Top 5 Reasons Why the IBM XIV Gen3 is the Best Enterprise Array in the Open Systems Market © 2014 IBM Corporation32 1. Consistent high performance scales linearly with capacity - benchmark-tested and customer-approved 2. Unrivalled ease of management – no RAID, data tiering, etc., needed – Operational simplicity 3. Tier 1 performance, hotspot-free and with five-nines reliability 4. Low TCO due to simplicity, capacity density, low power needs, included software costs and personnel savings 5. Industry leadership in supporting customers' cloud journey with IBM Hyper-Scale, robust OpenStack and hypervisor support Top 5 Reasons to Buy IBM XIV 1. Join thousands of satisfied customers that love XIV high performance, powerful simplicity, and TCO 2. Lower storage capex and opex 3. Benefit from continuous product innovation in line with customer demands and market requirements 4. Tap into the XIV team - dedicated to understanding and responding to customers 5. Headache-free enterprise storage that stays apace with staggering, cloud-scale data growth
  • 33.
    Thank You Russian Grazie ItalianEnglish Hindi Simplified Traditional ChineseTesekkurlerTurkish Hebrew ©2012 IBM Corporation© 2014, IBM Japanese MerciFrench DankeGerman Obrigado Brazilian Portuguese Arabic Tamil KoreanThai GraciasSpanish Simplified Chinese