The Xbox was Microsoft's first video game console, originally mentioned in 1999. It was intended to compete with Sony's PlayStation 2. When released in North America in 2001, the Xbox sold out quickly. However, in Japan, Xbox sales were poor at only 2 million units. By 2006, worldwide Xbox sales reached 24 million units, with the highest sales in North America. The Xbox's biggest competitor was the Sony PlayStation 2.

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2. History
The xbox was microsoft's first video game console after collaborating with Sega to
port Windows CE to the Dreamcast console. Microsoft repeatedly delayed the
console, which was first mentioned publicly in late 1999 during interviews with
Microsoft's then-CEO Bill Gates. Gates stated that a gaming/multimedia device was
essential for multimedia convergence in the new times.[8] When Bill Gates unveiled
the Xbox at the Game Developers Conference in 2000, audiences were impressed
by the console's technology. At the time of Gates' announcement, Sega's Dreamcast
sales were diminishing and Sony's PlayStation 2 was just going on sale in Japan.[9]
Due to the immense popularity of gaming consoles in Japan, Microsoft delayed the
release of the Xbox in Europe to focus on the Japanese video game market .
Although delayed, the European release proved to be more successful than the
launch of the Xbox in Japan.

3. Marketing
SALES
On November 15, 2001, Xbox launched in North America and quickly sold
out.
The Xbox has sold 24 million units worldwide as of May 10, 2006,
according to Microsoft.[1] This is divided out to 16 million units sold in
North America, six million units in Europe, and two million units sold in
Japan.
Overall, the Xbox was a success especially in North America. Sales were
also positive in Europe, but Japan saw poor sales, with only 2 million
units sold there. However, there were some games from genres which are
popular in Japan which were released exclusively for the Xbox, such as
ninja garden contributed a lot in the Japanese sales.
Units sold
North America: 16million
Europe: 6 million
Japan: 2 million
worldwide : 24 million

4. ADVERTISING
http://www.youtube.com/watch?v=qNuRQmvykwk
This is an advertisement about the Xbox 360 and how they would
put it across as the best console.

5. competitors
The biggest competitor Xbox The Wii isn't as much of a
have also being released first competitor but still is one.
in japan and sold over 80,000 This was also first released
systems in 24 hours, when in japan in September,
released in north America there while being released two
were reports of violence months later in England
including a costumer being then two years later in
shot. south Korea.