Microsoft began developing their first game console, the Xbox, in 1998. The Xbox was the first console to include a built-in hard drive for game saves and downloadable content. Its successor, the Xbox 360, was conceived in 2003 and improved on the Xbox by addressing issues like loud fan noise based on user feedback. The Xbox 360 was released in 2005 and sold over 70 million units. It included accessories like wireless controllers and the Kinect motion controller. Rumors suggest the next Xbox console, the Xbox 720, will include an updated Kinect, Blu-ray drive, and TV integration capabilities, though details remain unconfirmed.
The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. This is the detailed presentation on xbox 360.
The Xbox is a video gaming brand series created by Microsoft.
in the sixth to eighth generations, as well as applications , streaming services, and the online service.
The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. This is the detailed presentation on xbox 360.
The Xbox is a video gaming brand series created by Microsoft.
in the sixth to eighth generations, as well as applications , streaming services, and the online service.
Xbox is a video gaming brand created and owned by Microsoft of the United States. It represents a series of video game consoles developed by Microsoft, with three consoles released in the sixth, seventh, and eighth generations, respectively
This is a presentation I made as final project for my Account Planning class at OU. It is outdated but it still is a great example of a good argument in a presentation.
Hi there !
This Is A SLide of 15-16 And A Brief Comparison And Details About the Gaming COnsoles From The 90's to 2013.
It's Got Good Audio,Design and has Animations Too.. :)
Xbox is a video gaming brand created and owned by Microsoft of the United States. It represents a series of video game consoles developed by Microsoft, with three consoles released in the sixth, seventh, and eighth generations, respectively
This is a presentation I made as final project for my Account Planning class at OU. It is outdated but it still is a great example of a good argument in a presentation.
Hi there !
This Is A SLide of 15-16 And A Brief Comparison And Details About the Gaming COnsoles From The 90's to 2013.
It's Got Good Audio,Design and has Animations Too.. :)
Microsoft announced a robust lineup of new Xbox 360 games, including Halo 4Kristy AussieBatt
At the Electronic Entertainment Expo (E3) in Los Angeles, Microsoft announced a robust lineup of new Xbox 360 games, including a new installment of the blockbuster Halo franchise. The company also unveiled new content and entertainment experiences for Xbox LIVE and smart devices.
1 International Marketing November 8th 2013 Sup.docxmercysuttle
1
International Marketing
November 8th 2013
Supervised Group Case Study – Mathieu-Claude Chaboud – Groupe ESC Dijon-Bourgogne
Through the analysis of the following documents, as well as additional sources you may be able to
find, answer the following questions:
- Summary of the initial situation in terms of customers, competition, product design, price
and distribution
- Causes of and lessons from the evolution of the product and market elements at play
o Features & product design
o Distribution
o Communication
- What are the big lessons (from the class' content) that can be learnt from this case?
- What can we say about the marketing operations at Microsoft?
- To answer the questions above, engage in a SWOT/TOWS analysis for Microsoft Xbox One
console in general and on its international markets
Your attention will of course be focused on the international marketing elements at play here but do
not neglect general marketing knowledge to be analyzed and learned.
Following this supervised case study session, you will have to produce a report of less than 10 pages,
indicating who in the group did which part. This report is to be handed electronically to me in two
weeks, November 21st, that is the day before the release of the Xbox One on the market.
2
Xbox One revealed
21 May 2013 (Source: T3 Online)
Xbox One has been unveiled at Microsoft's next-generation console reveal event in
Redmond, Washington
After months of speculation and rumour, Xbox One has finally been unveiled by Microsoft. The software giant revealed its
next-generation console to the world's tech and gaming media from its headquarters in Redmond, Washington.
Xbox One was revealed by President of Interactive Entertainment Business, Microsoft Corporation, Don Mattrick, to a tent
packed with journalists at the MS campus and fans and media watching via media streams around the world.
"This system is built to amaze on day one," said Mattrick. The new rival to Sony's PlayStation 4 does not require a constant
internet connection, as had been widely rumoured.
While much of the next-gen machine, set for a winter
release, is based around cloud connectivity, gamers
will be able to use it offline, too. However, developers
can use external servers to boost the console's on-
board specs, meaning that some games will
inevitably require a connection. The new Xbox packs
in an AMD processor eight times faster than the Xbox
360, 8GB RAM, a 500GB hard drive, a Blu-ray player
that supports 4K output, gigabit Ethernet and a new
proprietary wireless protocol to reduce latency. The
console weighs in at around 7lbs, the same as the
original Xbox 360, but is 10% larger in size. A new 1080p, 60 frames per second HD Kinect comes packaged with every
console. The peripheral now has 60% better field of vision, Active IR tech to eliminate light interference, can track six
skeletons at once compared t ...
1. A Brief Case Study of the Console Xbox 360’s Motion Controls
&User Interface Development and History.
Microsoft's first foray into the game console market was the Xbox. Development began
in 1998 when four Microsoft's engineers from DirectX team; Kevin Bachus, Seamus Blackley,
Ted Hase and Otto Berkes, disassembled some Dell laptop computers to construct a Microsoft
Windows-based game console. In 1999, Bill Gates introduced the console for the first time in
public during interviews. When Bill Gates presented the Xbox at the Game Developers
Conference in 2000, spectators were impressed by the console's technology. Xbox was the first
console to have a built-in hard disk drive; which was used to store game saves and data as well as
downloadable content from xbox live now known as the 'Marketplace'. Xbox Live service has
been avaliable since November 2002, service was extended in 2007 on the Windows platform,
named Games for Windows – Live, which makes most aspects of the system available on
Windows computers with internet connection. Xbox had two controllers avaliable, the original
controller featured two analog sticks, two analog triggers, back and a start buttons and four action
buttons (A-Green, B-Red, X-Blue and Y-Yellow). This type of controller was bundled with Xbox
consoles for all territores except Japan where "Controller S" was used. It was a smaller and
lighter version of the original Xbox controller designed for users with smaller hands. By 2002
popularity of "Controller S" replaced the standard Xbox controller.
Microsoft's succesor to the Xbox, the Xbox 360, was conceived in early 2003. Before the
launch of the Xbox 360, several Alpha development kits were spotted using Apple's Power Mac
G5 hardware. Microsoft's Senior Director of Xbox Product Managment, Albert Penello, in one
of the interviews said:''(...) the Xbox 360 was only our second console. Our competitors have
been doing this for a long time. It was nice to be able to take what we learned over the years and
bring that to bear on the design, the features people wanted, while fixing some of the things that
we wish we'd done better like the fan noise and stuff like that.'' Penello simply is saying that even
if Microsoft is not relativley as good in creating game consoles as other companies, like Nintendo
or Sony, they still have improved the Xbox using the technology they know. Developers took
interest in the spectators opinion and they improved the issues that the old console had. Xbox 360
was released on November 22, 2005 in USA and Canada. On the December2, 2005 it was
launched in Europe. As of September 30, 2012, there was 70 million Xbox 360 consoles that have
been sold worldwide. At the E3 presentation on June 14, 2010, Microsoft announced that
redesigned Xbox 360 console is slimmer than the previous Xbox 360 model. New console model
features a 250 GB hard drive as well as 4GB internal storage. There is also many
accesoriesavaliable for Xbox 360, they include; wired and wireless controllers, various headsets
for chatting online, webcams for video chatting, dance mats for exercises and different sized
types of memory unit and hard drives. New add-on for the console was released in November
2010, the Kinect. Kinect is a controller-free gamin experience It allows spectators to interact with
2. the Xbox 360 using body language and voice commands.
There is a gossip surrounding Microsoft about the next generation console, the Xbox720,
according to the Xbox World magazine Xbox 720 will include a new version of Kinect, Blu-ray
drive and an A/V port for watching and recording TV. As well the rumours say that new version
of Xbox is going to be released sometime in 2013. However there is no reliable confirmation
about it.
Webography
http://en.wikipedia.org/wiki/Xbox
http://en.wikipedia.org/wiki/Xbox_360
http://en.wikipedia.org/wiki/Xbox_Live
http://www.pcworld.com/article/200986/xbox_360_interview_part_one.html
http://www.techradar.com/news/gaming/consoles/xbox-720-release-date-news-and-
rumours-937167
http://news.cnet.com/8301-10805_3-57551679-75/xbox-720-to-offer-kinect-2.0-and-
blu-ray-drive-says-xbox-world/