1. X-men Apocalypse.
• Trailer opening with Sophie Turner (Sansa Stark, Game of
Thrones.)
• Two viral marketing websites – one to unite the mutants for
good (tandem initiative), the other to expose the mutants as a
threat (M-Underground viral site); ‘which side are you on?’
• The good side unite the world’s genetically gifted. Tumblr
page; fans can upload pictures of their special talents holding a
“we are gifted” banner. By submitting a photo, you’ll
automatically be entered in the film’s sweepstakes.
• The bad side using documents, photos and videos as
evidence to prove mutants a danger, this website aims to prove
that JFK wasn’t the only mutant in the Kennedy family – the
storyline concerning JFK was an integral part to the last film.
