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Creating valuable, shareable content to grow audiences and visibility is a critical strategy in SEO and digital marketing. This lecture outlines various content formats (social posts, videos, articles, podcasts) and highlights the importance of content marketing as a strategic approach for building brand awareness and expertise. The lecture compares different content types (entertainment, commercial, informational) and explains how audiences may evaluate the content in terms of the percieved value. Finally, an overview of outreach to journalists or media destinations is explained, along with suggestions for content workflow to help you easily apply this to your projects. This is a presentation on digital PR & content marketing for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)

Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...

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ReportGarden

Imagine you're rowing crew. If even one person rows in the wrong direction, the boat turns in circles. Your B2B go-to-market is the same way. Watch to discover how to craft a compelling brand and PMF, as we walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines. You’ll hear: - Why traditional marketing silos are doomed to fail (now more than ever). - How to identify your silos and plug your biggest leaks. - How to successfully integrate brand strategy, digital infrastructure, and pipeline generation. With Ben Childs and Jordan Gibson, we’ll explore why having a cohesive brand, infrastructure, and pipeline generation effort are critical to success in your business. If you’re wondering how to create a holistic strategy that avoids the pitfalls of silos and poor content while still driving revenue, then this webinar is for you.

Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline

Search Engine Journal

This presentation reveals 10 proven tactics to elevate customer loyalty and drive sustainable business growth in 2024. Key Takeaways: - The Retention Advantage: Why loyal customers are the cornerstone of profitability. - Actionable Strategies: Real-world examples of onboarding, personalization, convenience, loyalty programs, and more. - Data-Driven Personalization: Harness insights to tailor customer experiences. - Omnichannel Engagement: Deliver seamless support across all touchpoints. - Post-Purchase Magic: Turn buyers into lifelong fans with targeted engagement. By the end, you'll have a powerful toolkit to transform your customers into passionate brand advocates. Don't miss this opportunity to supercharge your customer retention in 2024!

Leading Customer Retention Strategies for 2024

experienceprosarah

In today’s competitive landscape, aligning marketing and sales teams is not just necessary for growth it’s necessary for survival. Account-based strategies help bridge the historical divide between the two teams by ensuring marketing efforts are directly supporting sales goals, leading to more efficient resource use, improved customer experiences, and ultimately, increased revenue. Join this interactive webinar with guest speaker Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they reveal the latest research from Forrester, showcased at the ‘2024 B2B Summit North America’ along with practical tips for uniting sales and marketing teams from the inside out.

NexGen Alignment: ABM’s Role in Uniting Marketing and Sales

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The world of SEO has been in a constant state of upheaval for the past 18 months. But what hasn't changed? Getting quality backlinks is one of the hardest parts of SEO, and Google is still committed to ensuring that link spam doesn't affect the quality of results. It’s crucial you know how to build a strategy around these parameters. Join us as we review what’s currently working in the world of link building, and how you can develop a winning content and link building strategy in 2024. You’ll learn: Top strategies for guest posting, resource link building, digital PR, and more. The tactics & strategies to avoid when building links. Creating a future-proof approach to link building for your business. With Michael Johnson, we’ll review what he and his team have learned in the first part of 2024, along with what's working for their clients. If you’re looking for an approach for consistent link acquisition that you can use to earn quality backlinks, then this webinar is for you.

Link Building in 2024: What Works, What Doesn't, and What's Next

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Eager to enhance your website's visibility and attract more organic traffic? Explore the Top SEO Trends to Embrace in 2024 and keep pace with the competition! From optimizing for voice search to prioritizing user-centric content, this presentation shares the strategies that will skyrocket your search engine rankings. Take action now – click here to delve into the full presentation and elevate your SEO game! Full blog here - https://digitalmarketingphilippines.com/top-seo-trends-to-embrace-in-2024-infographic/

Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎