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Engineering
Entrepreneurship
  From Professional Engineer
         to Principal

 Presented by J. Mark D’Amato, P.E, S.E
             DCI Engineers
Define Entrepreneur:

“A person who organizes and operates a
business or businesses taking on greater
than normal financial risks in order to do so.”
As Professional Engineer
                               Eng.
                                Eng.
      Clients
      Clients                  Dept.
                               Dept.
                               Mgr.
                                Mgr.




                Professional
                Professional
                 Engineer
                  Engineer             Work
Projects                               Work
Projects                               Team
                                       Team




                  Family
                   Family
As Principal
              Clients
              Clients
                           Community    Partners
                                        Partners
  Property
   Property                 Community
  Managers
  Managers                                               Ins.
                                                          Ins.
                                                       Brokers
                                                       Brokers

Vendors
Vendors                                                    Design
                                                           Design
                         Engineering
                          Engineering                      Team
                                                            Team
                         Entrepreneur
                         Entrepreneur
      Projects
      Projects
                                                          Operations
                                                          Operations


      Lawyers
      Lawyers
                                                       Company
                                                        Company
                                                         Staff
                                                          Staff
                 Bankers
                 Bankers    Family
                             Family     Accountants
                                         Accountants
Establishing Your Identity

Services to offer — public, private?

Business plan — what you want to be
doing and where you want to go?

Business card?
Evolution of Business Identity
Financial Planning
Personal line of credit
   Arrange this BEFORE you quit your job
   Usually based on equity of your home/property


Business line of credit
   Assemble marketing materials and business plan
   May take one or more years to qualify
   Will need to sign a note or even a deed of trust


Conserve cash
   Watch your cash flow
   leases and loans conserve cash for large expenses
   Operate on a Cash basis, not Accrual


Have a Safety net
Forming the Business

How do you want the IRS to regard you —
C-Corp, S-Corp, LLC, Partnership?

Start work on the “shareholders agreement”
ASAP
Making the Business Official

  File for Master Business License, on line

  File the appropriate Corp Form with IRS
Locating Your Practice

Many successful businesses start in the
basement or garage

Short term leasing to start, preserve
flexibility (Growth may be inevitable)
Acquiring the Tools of the Trade

   Accounting system (time and expense
   entry, billing, financial statements)
   Computers (engineers, designers)
   Software (analysis, drafting, MS Office)
   Furniture (desks, chairs, you-name-it)
   Banker (checking account, line of credit)
   Insurance Agent (E&O, Commercial, Auto,
   Health)
   Office equipment (copiers, printers,
   IT support, etc.)
   Marketing Materials (printed and
   web oriented)
Establishing Basic Engineering Processes

       Contracts (Resources include NSPE,
       ACEC, ASCE, AIA)

       Work flow — internal organization,
       staff designations and job descriptions

       Quality Control (consult with E&O provider)
Business 101

Metrics Metrics Metrics
   Direct Labor & Expense
   Indirect Labor & Expense
   Net Revenue
   Breakeven and target multipliers



Operate on a Cash Basis, Not Accrual
Developing Your Style

Becoming a “Good” consultant
   understand your clients needs


Becoming a “Good” employer and
“Good” mentor for future engineers

Join the “Club”
   Get involved in the AEC world


Learn to market
   golf, hunting, fishing, sailing, breakfasts, lunches,
   dinners


Maintain Your Ethics
   preserve your integrity above all else
Renewal, Growth and Transition

  Mentor future leaders/partners
     Identify and Promote your “rainmakers”
     Assign Operational Responsibilities



  Create mechanisms for transfer of ownership
     Shareholders agreement must outline share transfers
     Consider intermediate sale of shares
     Utilize shares for bonuses


  Internal vs external transfer of ownership
     Complications and Advantages to each
Budgeting for Internal Transition
Operations and Growth

Regional and national growth
   “Grow as circumstances permit”
   Multiple offices can balance the “bumps” in local economies



Separate profit centers or not?
   Accounting system set up will influence decisions
   Advantages of Separate Profit Centers
   Advantages of One Company—One Profit Center


Remote office staffing
   “Vice Presidents” or Principals?
Work Hard and Rewards Will Come

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Wspe Seminar 4 B May 15, 2009 Eng Entrepreneurship

  • 1. Engineering Entrepreneurship From Professional Engineer to Principal Presented by J. Mark D’Amato, P.E, S.E DCI Engineers
  • 2. Define Entrepreneur: “A person who organizes and operates a business or businesses taking on greater than normal financial risks in order to do so.”
  • 3. As Professional Engineer Eng. Eng. Clients Clients Dept. Dept. Mgr. Mgr. Professional Professional Engineer Engineer Work Projects Work Projects Team Team Family Family
  • 4. As Principal Clients Clients Community Partners Partners Property Property Community Managers Managers Ins. Ins. Brokers Brokers Vendors Vendors Design Design Engineering Engineering Team Team Entrepreneur Entrepreneur Projects Projects Operations Operations Lawyers Lawyers Company Company Staff Staff Bankers Bankers Family Family Accountants Accountants
  • 5. Establishing Your Identity Services to offer — public, private? Business plan — what you want to be doing and where you want to go? Business card?
  • 7. Financial Planning Personal line of credit Arrange this BEFORE you quit your job Usually based on equity of your home/property Business line of credit Assemble marketing materials and business plan May take one or more years to qualify Will need to sign a note or even a deed of trust Conserve cash Watch your cash flow leases and loans conserve cash for large expenses Operate on a Cash basis, not Accrual Have a Safety net
  • 8. Forming the Business How do you want the IRS to regard you — C-Corp, S-Corp, LLC, Partnership? Start work on the “shareholders agreement” ASAP
  • 9. Making the Business Official File for Master Business License, on line File the appropriate Corp Form with IRS
  • 10. Locating Your Practice Many successful businesses start in the basement or garage Short term leasing to start, preserve flexibility (Growth may be inevitable)
  • 11. Acquiring the Tools of the Trade Accounting system (time and expense entry, billing, financial statements) Computers (engineers, designers) Software (analysis, drafting, MS Office) Furniture (desks, chairs, you-name-it) Banker (checking account, line of credit) Insurance Agent (E&O, Commercial, Auto, Health) Office equipment (copiers, printers, IT support, etc.) Marketing Materials (printed and web oriented)
  • 12. Establishing Basic Engineering Processes Contracts (Resources include NSPE, ACEC, ASCE, AIA) Work flow — internal organization, staff designations and job descriptions Quality Control (consult with E&O provider)
  • 13. Business 101 Metrics Metrics Metrics Direct Labor & Expense Indirect Labor & Expense Net Revenue Breakeven and target multipliers Operate on a Cash Basis, Not Accrual
  • 14. Developing Your Style Becoming a “Good” consultant understand your clients needs Becoming a “Good” employer and “Good” mentor for future engineers Join the “Club” Get involved in the AEC world Learn to market golf, hunting, fishing, sailing, breakfasts, lunches, dinners Maintain Your Ethics preserve your integrity above all else
  • 15. Renewal, Growth and Transition Mentor future leaders/partners Identify and Promote your “rainmakers” Assign Operational Responsibilities Create mechanisms for transfer of ownership Shareholders agreement must outline share transfers Consider intermediate sale of shares Utilize shares for bonuses Internal vs external transfer of ownership Complications and Advantages to each
  • 17. Operations and Growth Regional and national growth “Grow as circumstances permit” Multiple offices can balance the “bumps” in local economies Separate profit centers or not? Accounting system set up will influence decisions Advantages of Separate Profit Centers Advantages of One Company—One Profit Center Remote office staffing “Vice Presidents” or Principals?
  • 18. Work Hard and Rewards Will Come