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motivation
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Reach
 10 000



  8 000
          Users reached by FB message

  6 000   Users reached by tweet


  4 000
          Number of residents of an average
          town in SR


  2 000



     0
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social aspects

  60




  40




  20




   0
       Likes   Followers   Talked about
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 90000



 75000
                People saw the PPC campaign

 60000          Number of residents of 3rd
                biggest town in SR

 45000



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