The document provides guidance on writing effective personal statements for graduate school applications. It discusses two main types of personal statements - general statements and responses to specific questions. It then lists numerous questions for applicants to consider answering in their statements to demonstrate why they are a strong candidate. The document emphasizes answering the specific questions asked, telling a story with concrete examples, being specific, finding an angle, concentrating on the opening paragraph, detailing relevant experience and knowledge, avoiding certain subjects, doing research on the school, writing well, and avoiding cliches. It also provides two examples of successful personal statements that incorporate these recommendations.