1) The document analyzes consumer expenditure data from 2002 for five European countries - Ireland, Italy, Spain, Sweden, and Turkey. It finds that Turkey had the highest expenditures on food, drink, and tobacco at 32.14%, while Sweden had the lowest at 15.77%. Ireland spent the second most on these categories at 28.9%. All countries spent under 10% on clothing and footwear, with Italy the highest at 9%. Expenditure on leisure and education was lowest across all countries. 2) The document agrees that popular consumer goods sales often reflect advertising power rather than true societal needs. It provides examples of how celebrity endorsements and exaggerated claims of product benefits can influence purchases in unnecessary ways.