"Write Tight(er)"—LavaCon, Oct 12, 2014

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Write Tight(er): ATime-Saving, Pain-Free Technique for Selling Yourself, Your Company, and Your Products through Your Words Marcia Riefer Johnston @MarciaRJohnston #LavaCon

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#LavaCon @MarciaRJohnston WriteTight(er) HowToWriteEverything.com

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What does concisenessmean (and not mean)? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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What does concisenessmean (and not mean)? How much difference can conciseness make? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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What does concisenessmean (and not mean)? How much difference can conciseness make? How does conciseness help me sell? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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What does concisenessmean (and not mean)? How much difference can conciseness make? How does conciseness help me sell? How can I write more concisely? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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What does concisenessmean (and not mean)? How much difference can conciseness make? How does conciseness help me sell? How can I write more concisely? Fast, pain-free technique #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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What does concisenessmean (and not mean)? How much difference can conciseness make? How does conciseness help me sell? How can I write more concisely? WORKSHOP Fast, pain-free technique #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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What does concisenessmean (and not mean)? How much difference can conciseness make? How does conciseness help me sell? How can I write more concisely? WORKSHOP Three-minute video Fast, pain-free technique #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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#LavaCon #LavaCon @MarciaRJohnstonWrite Tight(er) HowToWriteEverything.com

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#LavaCon No headline? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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No bullets? #LavaCon No headline? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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No bullets? No verbiage? #LavaCon No headline? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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No bullets? No verbiage? #LavaCon No headline? How concise! #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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No bullets? No verbiage? #LavaCon No headline? How concise! #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Words WordsWords Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words Words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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“Most often Italk about content as text because text is everywhere … text is different … text is messy as hell.” ! —Kristina Halvorson Content Strategy for the Web #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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“The number-one complaintI’ve heard from technical publications managers is, ‘Much of my staff is about to retire, and I’m having trouble finding anyone who can write correct grammar and simple, concise, accurate text.’” #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com ! —Maxwell Hoffmann Intercom magazine, Society for Technical Communication, Jan. 2013

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What does conciseness mean (and not mean)? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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What does conciseness mean (and not mean)? Minimalism #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not short. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not short. “Cut me a short string.” #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not short. “Cut me a short string.” Huh? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not short. “Cut me a short string.” Huh? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not short. “Cut me a short string.” Huh? Make text (like string) as long as needed. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Make text, likestring, as long as needed. @MarciaRJohnston #LavaCon #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not robospeak. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not robospeak. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not robospeak. Push button. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not robospeak. Push button. Push the button. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not robospeak. Push button. Push the button. Keep the the. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not gutted for mobile. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not gutted for mobile. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” They will. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Concise means “minimal.” Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” They will. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Example #LavaCon @MarciaRJohnstonWrite Tight(er) HowToWriteEverything.com

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Example #LavaCon @MarciaRJohnstonWrite Tight(er) HowToWriteEverything.com

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No discussion board? Example #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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No calendar? Nodiscussion board? Example #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Example Concise ≠ Gutted No calendar? No discussion board? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Minimal. #LavaCon @MarciaRJohnstonWrite Tight(er) HowToWriteEverything.com

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Minimal. Enough tomeet your audiences’ needs #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Minimal. Enough tomeet your audiences’ needs Enough to accomplish your purpose #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Minimal. Enough tomeet your audiences’ needs Enough to accomplish your purpose No more #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Minimal. Enough tomeet your audiences’ needs Enough to accomplish your purpose No more No less #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Write Tight(er): ATime-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Audience needs: “What’sin it for me?” Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Audience needs: “What’sin it for me?” My purpose: Get you here Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Audience needs: “What’sin it for me?” Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself, No more My purpose: Get you here Your Company, or Your Products through Your Words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Audience needs: “What’sin it for me?” My purpose: Get you here Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words No more No less #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Questions, please. #LavaCon@MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much differencecan conciseness make? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much differencecan conciseness make? “Measured usability was dramatically higher for the concise version [of the website]—58% better.” ! Nielsen Norman Group www.nngroup.com/articles/ how-users-read-on-the-web #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How does conciseness help me sell? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How does conciseness help me sell? Translation costs #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How does conciseness help me sell? Translation costs Readability #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How does conciseness help me sell? Translation costs Readability Think usability, engagement. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Write Tight (er) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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“But I alreadywrite concisely.” This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Readers want this. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Especially if youtranslate. Philips Sonicare™ toothbrush #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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“But my stuffisn’t translated.” #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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“But my stuffisn’t translated.” Get ready! #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. 6 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. 6 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word Translation cost (or savings): #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word Translation cost (or savings): #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word Translation cost (or savings): 1 sentence, 1 language #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word Translation cost (or savings): $ 0.25 1 sentence, 1 language #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word Translation cost (or savings): $ 0.25 1 sentence, 1 language 10,000 sentences,* 1 language #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word Translation cost (or savings): $ 0.25 1 sentence, 1 language 10,000 sentences,* 1 language * the size of a Harry Potter novel #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word Translation cost (or savings): $ 0.25 1 sentence, 1 language 10,000 sentences,* 1 language * the size of a Harry Potter novel $ 2,500.00 #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word Translation cost (or savings): $ 0.25 1 sentence, 1 language 10,000 sentences,* 1 language 10,000 sentences,* 25 languages * the size of a Harry Potter novel $ 2,500.00 #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word Translation cost (or savings): $ 0.25 1 sentence, 1 language 10,000 sentences,* 1 language 10,000 sentences,* 25 languages * the size of a Harry Potter novel $ 2,500.00 $ 62,500.00 #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How much cana word cost? You may be needing a loan. You may need a loan. 6 words 5 words 1 word Translation cost (or savings): $ 0.25 1 sentence, 1 language 10,000 sentences,* 1 language 10,000 sentences,* 25 languages * the size of a Harry Potter novel $ 2,500.00 $ 62,500.00 #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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per word? Howso? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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per word? Howso? Close enough #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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per word? Howso? Close enough Varies with the language #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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per word? Howso? Close enough Varies with the language Depends on the translation memory (database) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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per word? Howso? Close enough Varies with the language Depends on the translation memory (database) unrecognized word #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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per word? Howso? Close enough Varies with the language Depends on the translation memory (database) unrecognized word Full price #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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per word? Howso? Close enough Varies with the language Depends on the translation memory (database) unrecognized word “fuzzy” match Full price #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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per word? Howso? Close enough Varies with the language Depends on the translation memory (database) unrecognized word “fuzzy” match Full price Pay less #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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per word? Howso? Close enough Varies with the language Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match Full price Pay less #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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per word? Howso? Close enough Varies with the language Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match You still pay! Full price Pay less #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Whether or notyou translate, #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Whether or notyou translate, whatever size your page or screen, #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Whether or notyou translate, whatever size your page or screen, you owe it to yourself to ask … #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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How can Iwrite more concisely? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them Fast, pain-free technique weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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be-verbs #LavaCon @MarciaRJohnstonWrite Tight(er) HowToWriteEverything.com

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be be-verbs #LavaCon@MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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is be be-verbs #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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is be arebe-verbs #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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is be arebe-verbs am #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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is be arebe-verbs was am #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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is be arebe-verbs was has been am #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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is be will be are be-verbs was has been am #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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is be willhave been being will be are be-verbs was has been am #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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be-verb. Any formof the verb to be— namely, am, are, be, been, being, is, was, and were—whether used as an auxiliary verb or as a main verb. —Bryan Garner Garner’s Modern American Usage #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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See be-verbs. #LavaCon@MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Start seeing be-verbs! @MarciaRJohnston #LavaCon #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Examples #LavaCon @MarciaRJohnstonWrite Tight(er) HowToWriteEverything.com

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“Bias tape hasthe advantage of being able to be applied smoothly around curves as well as straight.” #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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The fix mightnot be self-evident. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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The fix mightnot be self-evident. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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The fix mightnot be self-evident. You have to think. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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The fix mightnot be self-evident. You have to think. (Not too painful.) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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“A scheme ofwhich every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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“A scheme ofwhich every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Audit logs areproof that no data breach has occurred. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Audit logs areproof that no data breach has occurred. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Our team wants to be predictive. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Our team wants to be predictive. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Our team wants to be predictive. What does the team want to do? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Skydiving was fun. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Skydiving was fun. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Skydiving was fun. What happened? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Use be-verbs when they serve a purpose. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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what? #LavaCon @MarciaRJohnstonWrite Tight(er) HowToWriteEverything.com

181.
is #LavaCon @MarciaRJohnstonWrite Tight(er) HowToWriteEverything.com

182.
“Write when thereis something that you know; and not before; and not too damned much after.” —Ernest Hemingway, Death in the Afternoon #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

183.
“Write when thereis something that you know; and not before; and not too damned much after.” —Ernest Hemingway, Death in the Afternoon #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

184.
www.hemingwayapp.com #LavaCon @MarciaRJohnstonWrite Tight(er) HowToWriteEverything.com

185.

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188.
What it isis… #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

189.
“What was foundwas that access points on maps were not reflective or accurate for where they are.” #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

190.
“What was foundwas that access points on maps were not reflective or accurate for where they are.” #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

191.
“ There areknown knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

192.
“ There areknown knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

193.
“ There areknown knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly— #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

194.
“ There areknown knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly— except to avoid (most) be-verbs. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

195.
Be-verbs are everywhere.See? @MarciaRJohnston #LavaCon #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

196.
Be-verbs are everywhere.See? @MarciaRJohnston #LavaCon #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

197.

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Now available Startseeing be-verbs. HowToWriteEverything.com #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

200.
Start seeing be-verbs. HowToWriteEverything.com #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

201.
Barbara Beresford, Minneapolis #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

206.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

207.
Jane fully expectsa big publisher to snap up her first novel. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

208.
Jane fully expectsa big publisher to snap up her first novel. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

209.
We hope thatpeople will actively participate. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

210.
We hope thatpeople will actively participate. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

211.
Please listen carefullyto the following choices so that we can immediately direct your call to the appropriate person. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Mahatma Gandhi truly changed the world. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

215.
Mahatma Gandhi truly changed the world. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

216.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

217.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

218.
Fred likes histoast very dry. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

219.
Fred likes histoast very dry. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

220.
Fred likes histoast very dry. Fred likes his toast so dry. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

221.
Fred likes histoast very dry. Fred likes his toast so dry. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

222.
Fred likes histoast very dry. Fred likes his toast so dry. Fred likes such dry toast. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

223.
Fred likes histoast very dry. Fred likes his toast so dry. Fred likes such dry toast. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

224.
Exception: the dogememe #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

230.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

231.
Do not usenegative phrasing. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

232.
Do not usenegative phrasing. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

233.
If you wantviewers to focus on something, do not show faces looking away from it. (This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

234.
If you wantviewers to focus on something, do not show faces looking away from it. (This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

235.
The Oregon Duckshave not lost a “Civil War” game to their archrivals, the Beavers, in seven years. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

240.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

241.
Given the factthat Joan understood topic-based writing, everyone went to her with questions. Concept Task Reference #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

242.
Given the factthat Joan understood topic-based writing, everyone went to her with questions. Concept Task Reference #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

243.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

244.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

245.
It's just thatI just say just a lot. I just have the habit, so it’s just hard to stop saying it. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

246.
It's just thatI just say just a lot. I just have the habit, so it’s just hard to stop saying it. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

247.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

248.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

249.
Michael Noer handedthe six-year-old the tablet. With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

250.
Michael Noer handedthe six-year-old the tablet. With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

251.
Try to focuson breathing. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

252.
Try to focuson breathing. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

253.
“Stop trying tohit me, and hit me.” —Morpheus to Neo #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

254.
“Stop trying tohit me, and hit me.” —Morpheus to Neo #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

255.
“Do or donot. There is no try.” —Yoda #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

256.
“Do or donot. There is no try.” —Yoda #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

257.
“When our toolsdon’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

258.
“When our toolsdon’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

259.
In order todivert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

260.
In order todivert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

261.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

262.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

263.
Jones and Caruthershave worked here for a long period of time. Sketch by Brian Poulsen. Used with permission. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

264.
Jones and Caruthershave worked here for a long period of time. Sketch by Brian Poulsen. Used with permission. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

265.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

266.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

267.
In light ofmy lack of cash, we stopped at an ATM. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

268.
In light ofmy lack of cash, we stopped at an ATM. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

269.
Since… In lightof my lack of cash, we stopped at an ATM. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

270.
Since… In lightof my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

271.
Since… In lightof my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

272.
Since… In lightof my lack of cash, we stopped at an ATM. Despite… In spite of his poor health, Samuel attended his niece’s graduation. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

273.
Since… In lightof my lack of cash, we stopped at an ATM. Despite… In spite of his poor health, Samuel attended his niece’s graduation. I prefer that TV in terms of cost. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

274.
Since… In lightof my lack of cash, we stopped at an ATM. Despite… In spite of his poor health, Samuel attended his niece’s graduation. I prefer that TV in terms of cost. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

275.
Since… In lightof my lack of cash, we stopped at an ATM. Despite… In spite of his poor health, Samuel attended his niece’s graduation. …that cheaper TV. I prefer that TV in terms of cost. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

276.
“The word ofis, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

277.
“The word ofis, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

278.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

279.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

280.
The proverbial needlein the haystack #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

284.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

285.
Our company understandsthe pros and cons of all these different technologies. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

286.
Our company understandsthe pros and cons of all these different technologies. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

287.
Steve Jobs’s nameappears on 212 different Apple patents. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

288.
Steve Jobs’s nameappears on 212 different Apple patents. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

289.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

290.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

291.
Google’s CEO, EricSchmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

292.
Google’s CEO, EricSchmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

293.
While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

294.
While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

295.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

296.
Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

297.
We’ll throw some verbiage in there. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

298.
We’ll throw some verbiage in there. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Want to make this technique even faster? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Try this. #LavaCon@MarciaRJohnston Write Tight(er) HowToWriteEverything.com

305.
Another translation example #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

306.
Another translation example Updates are needed to your content. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

307.
Another translation example Updates are needed to your content. 6 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

308.
Another translation example Updates are needed to your content. 6 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

309.
Another translation example Updates are needed to your content. Your content needs updating. 6 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

310.
Another translation example Updates are needed to your content. Your content needs updating. 6 words 4 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

311.
Another translation example Updates are needed to your content. Your content needs updating. 6 words 4 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

312.
Another translation example Updates are needed to your content. Your content needs updating. 6 words 4 words 2 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

313.
Another translation example Updates are needed to your content. Your content needs updating. 6 words 4 words 2 words #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

314.
Another translation example Updates are needed to your content. Your content needs updating. 6 words 4 words 2 words Translation savings: 1 sentence, 1 language $ 0.50 ! 10,000 sentences, 1 language ! 10,000 sentences, 25 languages $ 5,000.00 $ 125,000.00 #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

315.
Another translation example Updates are needed to your content. Your content needs updating. 6 words 4 words 2 words Translation savings: 1 sentence, 1 language $ 0.50 ! 10,000 sentences, 1 language ! 10,000 sentences, 25 languages $ 5,000.00 $ 125,000.00 #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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It’s worth notingthat most readers do not want to wade through huge volumes of information to find what they need. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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It’s worth notingthat most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

323.
It’s worth notingthat most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ... #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

324.
It’s worth notingthat most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ... $ 937,500.00 #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

325.
It’s worth notingthat most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ... A cool mill. $ 937,500.00 #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

326.
This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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This is your toothbrush when it’s new. The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace. The blue bristles have turned half white. Bet you didn’t miss the headline I deleted. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

330.
It’s mind-boggling toconsider what TIGHTENING that dramatic would do to IMPROVES KEYWORD DENSITY. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Adjectives • absolutelycertain, absolutely essential, absolutely guaranteed, completely necessary, totally sure • bald-headed • best ever, first ever • blue in color, few in number, long in duration, nubbly in texture, round in shape, slovenly in appearance, short in height, slow in speed, small in size, tall in stature • booked solid • exact same, same exact, same identical • filled to capacity • incredible to believe, visible to the eye, warm to the touch #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

336.
Nouns • actualexperience, actual fact • added bonus • advance notice, advance planning, advance preview, advance reservations, advance warning • all-time favorite, all-time record • alternative choice • anonymous stranger • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

337.
Nouns • actualexperience, actual fact • added bonus • advance notice, advance planning, advance preview, advance reservations, advance warning • all-time favorite, all-time record • alternative choice • anonymous stranger • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life And that’s just the a’s. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Verbs • addan additional • aid and abet, cease and desist, pick and choose • allow you to be able to • always include • ask the question • assemble together, attach together, blend together, collaborate together, combine together, confer together, connect together, cooperate together, fuse together, gather together, join together, integrate together, meet together, merge together, mingle together, mix together, pool together, share together, splice together #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Odds and Ends • 6 a.m. in the morning, 10 p.m. in the evening, twelve noon, twelve midnight • and etc. • ATM machine, GOP party, GRE exam, HIV virus, ISBN number, LCD display, PIN number, RAM memory, UPC code—and my favorite: Please RSVP #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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More on redundancy… www.HowToWriteEverything.com/ Annals-of-Redundancy-Annals/ #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Or… “Unleash yourcreativity.” #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Or… “Unleash yourcreativity.” #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Or… “Unleash yourcreativity.” Savings: 79% #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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YOUR WORDS #LavaCon@MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Dump these words!* *unless you need them weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

364.
Word count Costto translate into 1 language 25 languages x 10,000 sentences (Harry Potter novel) BEFORE Your original text here with more words than you need. 10 $2.50 $62.50 $625,000.00 AFTER Your tighter text here. 4 $1.00 $25.00 $250,000.00 Savings 60% $1.50 $37.50 $375,000.00 Spreadsheet available on request. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Story time

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Story time Waterdispenser

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Story time Buttons Water dispenser

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Story time Quickreference Buttons Water dispenser

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Concise = good ... right? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Ready for avideo? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Ready for avideo? (You’ll have to pretend.) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick (Smart guy!) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick Glass (Smart guy!) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick Glass (Smart guy!) Instructions #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick Glass (Smart guy!) Instructions Button #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick Glass (Smart guy!) Instructions Button Water #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick Glass Dump (Smart guy!) Instructions Button Water #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick Glass Dump (Smart guy!) Instructions Button Water Read again #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick Glass Dump (Smart guy!) Instructions Button Water Read again Exasperation #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick Glass Dump (Smart guy!) Instructions Button Water Read again Exasperation Try again #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick Glass Dump (Smart guy!) Instructions Button Water Read again Exasperation Try again Try again #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick Glass Instructions Button Water Dump Dump again (Smart guy!) Read again Exasperation Try again Try again #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Hey, Rick, wouldyou bring me a glass of room-temperature water? Rick Glass Instructions Button Water Dump Read again Exasperation Try again Try again Dump again Try again (Smart guy!) #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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If conciseness doesn’tfix it, change what you’re saying. @MarciaRJohnston #LavaCon #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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“A sentence shouldcontain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentences short or avoid all detail and treat subjects only in outline, but that every word tell.” ! — William Strunk Jr. #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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“Reader-users read differentlythan their forebears—they read Twitter to find links to long articles that will interest them; they switch between phone calls and the Kindle app. And yes, they watch video, play games, and listen to music. But language still knits it all together, and words have more work to do than they ever did before.” ! —Paul Ford Foreword to Karen McGrane's Content Strategy for Mobile, 2012 #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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For more onconcise writing and much, much more #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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powerful For moreon concise writing and much, much more #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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powerful For moreon concise writing and much, much more #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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powerful For moreon concise writing and much, much more “I’ve longed for a book on writing to recommend to clients and colleagues … and this is it!” —Kristina Halvorson #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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Think this is small? #LavaCon @MarciaRJohnston Write Tight(er) HowToWriteEverything.com

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"Write Tight(er)"—LavaCon, Oct 12, 2014

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"Write Tight(er)"—LavaCon, Oct 12, 2014