Learn how to strip away filler words, save your company money, and get down to the essentials that will keep audiences coming back for more. Marcia introduces a technique for eliminating filler words (and sentences and paragraphs) and creating more engaging text. This technique takes the guesswork out of concise writing by showing exactly what to look for. Once you’ve got this technique down, you’ll know how to do the following:
*Increase keyword density
* Cut translation costs
* Polish your writing to a 24-carat, attention-getting luster
We'll even use a spreadsheet to “do the math” in real time, showing how much tight writing can cut translation costs.
Want to give your messages allure? Want your copy to turn readers' heads? Come to this session, and learn how to strip away filler words, peel off the unmentionables, and get down to those bare essentials that keep audiences coming back for more.
Want to give your messages allure? Want your copy to turn readers' heads? Come to this session, and learn how to strip away filler words, peel off the unmentionables, and get down to those bare essentials that keep audiences coming back for more.
The presentation given by Bud Caddell and I at the SXSW Interactive Conference, March 2010. Brands have come a long way in making successful web videos. Our audience helped us decide which videos reigned supreme. More info here - http://www.webvideothunderdome.com
Special edition of luxury party wear dresses has recently introduced in Orient Ramadan Luxurious Collection 2016. This collection contains such elegant outfits, which make you enchanting in the gatherings of this Ramadan and Eid. Orient Textiles has presented 3-pieces and 2-pieces unstitched dress in this collection. These dresses has specially made with quality fabric of Lawn and Cambric which keeps you cool in the hot days of summer. Orient has offered wide range of luxury summer outfits in this collection which has crafted according to the latest trends to make you charming. If you are looking for graceful dresses to wear in the Iftar parties of this Ramadan, or you want to look enchanting on this Eid, you will find every type of fancy dress in Orient Ramadan Luxurious Collection 2016. For more information, visit us at www.shopatorient.com/luxurious-collection
Suppositoria adalah sediaan padat dalam berbagai bobot dan bentuk, yang diberikan melalui rektal, vagina atau uretra. Umumnya meleleh, melunak atau melarut pada suhu tubuh (FI ed.IV hal 1 6).
Aminofilin adalah senyawa anhidrat atau mengandung tidak lebih dari dua molekul hidrat, tidak kurang dari 84,0% dan tidak lebih dari 87,4 % teofilin anhidrat.
Amiofilin adalah obat yang digunakan untuk mengobati beberapa penyakit pernafasan seperti asma, bronkitis, emfisema dan penyakit paru-paru kronis. Selain itu amnofilin termasuk obat golongan bronkodilator dengan mekanisme kerja membuka saluran pernafasan di dalam paru-paru, sehingga udara dapat mengalir dengan lancar.
RANCANGAN FORMULA
Suppositoria mengandung :
Aminofilin 500 mg / 3 g suppositoria
PEG (Basis Suppositoria) 1000 (75%) dan PEG 4000 (25%)
2. Basis suppositoria (PEG)
Pemerian: serbuk hablur putih, bau manis yang samar/sedikit.
Titik lebur: 56 - 610C
Titik beku: 4 – 8 0C
Fungsi: Pengikat tablet; lubrikan
Kelarutan: Larut dalam air, aseton, diklorometana, etanol dan metanol. Agak sukar larut dalam hidrokarbon alifatik dan eter. Tidak larut dalam lemak, fixed oil, dan minyak mineral. Semua PEG dapat bercampur dengan polietilen glikol (setelah dipanaskan, jika diperlukan). Polietilen glikol yang cair larut dalam aseton, alkohol, benzene, gliserin dan glikol. Polietilen glikol yang wujudnya padat larut dalam aseton, diklorometan, etanol (95%).
طراحی وب سایت و تجارت الکترونیک
در این آموزش به بررسی مقدمات طراحی سایت از جمله دامنه، هاست، انواع زبان های برنامه نویسی، طراحی سایت با سیستم مدیریت محتوا جوملا، سئو و ... می پردازیم و در نهایت چند کسب و کار اینترنتی موفق را معرفی می نماییم
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The presentation given by Bud Caddell and I at the SXSW Interactive Conference, March 2010. Brands have come a long way in making successful web videos. Our audience helped us decide which videos reigned supreme. More info here - http://www.webvideothunderdome.com
Special edition of luxury party wear dresses has recently introduced in Orient Ramadan Luxurious Collection 2016. This collection contains such elegant outfits, which make you enchanting in the gatherings of this Ramadan and Eid. Orient Textiles has presented 3-pieces and 2-pieces unstitched dress in this collection. These dresses has specially made with quality fabric of Lawn and Cambric which keeps you cool in the hot days of summer. Orient has offered wide range of luxury summer outfits in this collection which has crafted according to the latest trends to make you charming. If you are looking for graceful dresses to wear in the Iftar parties of this Ramadan, or you want to look enchanting on this Eid, you will find every type of fancy dress in Orient Ramadan Luxurious Collection 2016. For more information, visit us at www.shopatorient.com/luxurious-collection
Suppositoria adalah sediaan padat dalam berbagai bobot dan bentuk, yang diberikan melalui rektal, vagina atau uretra. Umumnya meleleh, melunak atau melarut pada suhu tubuh (FI ed.IV hal 1 6).
Aminofilin adalah senyawa anhidrat atau mengandung tidak lebih dari dua molekul hidrat, tidak kurang dari 84,0% dan tidak lebih dari 87,4 % teofilin anhidrat.
Amiofilin adalah obat yang digunakan untuk mengobati beberapa penyakit pernafasan seperti asma, bronkitis, emfisema dan penyakit paru-paru kronis. Selain itu amnofilin termasuk obat golongan bronkodilator dengan mekanisme kerja membuka saluran pernafasan di dalam paru-paru, sehingga udara dapat mengalir dengan lancar.
RANCANGAN FORMULA
Suppositoria mengandung :
Aminofilin 500 mg / 3 g suppositoria
PEG (Basis Suppositoria) 1000 (75%) dan PEG 4000 (25%)
2. Basis suppositoria (PEG)
Pemerian: serbuk hablur putih, bau manis yang samar/sedikit.
Titik lebur: 56 - 610C
Titik beku: 4 – 8 0C
Fungsi: Pengikat tablet; lubrikan
Kelarutan: Larut dalam air, aseton, diklorometana, etanol dan metanol. Agak sukar larut dalam hidrokarbon alifatik dan eter. Tidak larut dalam lemak, fixed oil, dan minyak mineral. Semua PEG dapat bercampur dengan polietilen glikol (setelah dipanaskan, jika diperlukan). Polietilen glikol yang cair larut dalam aseton, alkohol, benzene, gliserin dan glikol. Polietilen glikol yang wujudnya padat larut dalam aseton, diklorometan, etanol (95%).
طراحی وب سایت و تجارت الکترونیک
در این آموزش به بررسی مقدمات طراحی سایت از جمله دامنه، هاست، انواع زبان های برنامه نویسی، طراحی سایت با سیستم مدیریت محتوا جوملا، سئو و ... می پردازیم و در نهایت چند کسب و کار اینترنتی موفق را معرفی می نماییم
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise mean (and not mean)?
Why do I care?
What we’ll cover
6. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise mean (and not mean)?
Why do I care?
How can I write more concisely?
What we’ll cover
7. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
What does concise mean (and not mean)?
Fast,
pain-free
technique
Why do I care?
How can I write more concisely?
What we’ll cover
13. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Most often I talk about content
as text because text is
everywhere … text is different …
text is messy as hell.”
—Kristina Halvorson
Content Strategy for the Web
19. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“A good speech
[read, your text]
should be like a
woman's skirt;
long enough to
cover the subject
and short enough
to create interest.”
—Winston Churchill
31. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Enough to meet your
audiences’ needs
Enough to accomplish
your purpose
Minimal
32. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Enough to meet your
audiences’ needs
Enough to accomplish
your purpose
No more
Minimal
33. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Enough to meet your
audiences’ needs
Enough to accomplish
your purpose
No more No less
Minimal
34. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Write Tight(er):
ATime-Saving, Pain-Free
Technique for SellingYourself,
Your Company, or
Your Products through
Your Words
35. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Audience needs:
“What’s in it for me?”
Write Tight(er):
ATime-Saving, Pain-Free
Technique for SellingYourself,
Your Company, or
Your Products through
Your Words
36. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Audience needs:
“What’s in it for me?”
My purpose:
Get you here
Write Tight(er):
ATime-Saving, Pain-Free
Technique for SellingYourself,
Your Company, or
Your Products through
Your Words
37. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
No more
Audience needs:
“What’s in it for me?”
My purpose:
Get you here
Write Tight(er):
ATime-Saving, Pain-Free
Technique for SellingYourself,
Your Company, or
Your Products through
Your Words
38. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
No more No less
Audience needs:
“What’s in it for me?”
My purpose:
Get you here
Write Tight(er):
ATime-Saving, Pain-Free
Technique for SellingYourself,
Your Company, or
Your Products through
Your Words
47. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Why do I care?
“Usability was dramatically
higher for the concise
version [of the website]—
58% better.”
—Jakob Nielsen
www.nngroup.com/articles/how-users-read-on-the-web
48. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Why do I care?
“Usability was dramatically
higher for the concise
version [of the website]—
58% better.”
—Jakob Nielsen
www.nngroup.com/articles/how-users-read-on-the-web
52. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Cheaper to translate
Easier to understand
Why else do I care?
More engaging
53. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Cheaper to translate
Easier to understand
Why else do I care?
More engaging
More useful on small screens
60. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
This is your
toothbrush
when it’s
new.The
blue bristles
are blue all
the way to
their tips.
This is your
toothbrush
when it’s
ready to
replace.The
blue bristles
have turned
half white.
68. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
69. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
70. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
71. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
1 word
72. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
You may need a loan.
words6
5 words
1 word
73. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
You may need a loan.
words6
5 words
1 word
74. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
You may need a loan.
words6
5 words
1 word
75. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
You may need a loan.
words6
5 words
1 word
1 sentence, 1 language
76. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
You may need a loan.
words6
5 words
1 word
1 sentence, 1 language
77. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 1 language
1 sentence, 1 language
78. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 1 language
1 sentence, 1 language
79. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 1 language
1 sentence, 1 language
80. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 25 languages
10,000 sentences,* 1 language
1 sentence, 1 language
81. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
$ 62,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 25 languages
10,000 sentences,* 1 language
1 sentence, 1 language
82. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
You may be needing a loan.
How much can a word cost?
Translation cost (or savings):
$ 0.25
* the size of a Harry Potter novel
$ 2,500.00
$ 62,500.00
You may need a loan.
words6
5 words
1 word
10,000 sentences,* 25 languages
10,000 sentences,* 1 language
1 sentence, 1 language
87. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database)
88. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database)
unrecognized word
89. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database)
unrecognized word
Full price
90. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database)
unrecognized word
“fuzzy” match Full price
91. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database)
unrecognized word
“fuzzy” match Full price
Pay less
92. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database)
unrecognized word
“fuzzy” match
“perfect” match
Full price
Pay less
93. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
per word? How so?
Close enough
Varies with the language
Depends on the translation memory (database)
unrecognized word
“fuzzy” match
“perfect” match
You still pay!
Full price
Pay less
99. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Whether or not you translate,
whatever size your page or screen,
you owe it to yourself to ask …
103. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Dump these words!*
*unless you need them
Fast,
pain-free
technique
104. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
Dump these words!*
*unless you need them
Fast,
pain-free
technique
105. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
Dump these words!*
*unless you need them
Fast,
pain-free
technique
106. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
Dump these words!*
*unless you need them
Fast,
pain-free
technique
107. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
Dump these words!*
*unless you need them
Fast,
pain-free
technique
108. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
Dump these words!*
*unless you need them
Fast,
pain-free
technique
109. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
Dump these words!*
*unless you need them
Fast,
pain-free
technique
110. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
Dump these words!*
*unless you need them
Fast,
pain-free
technique
111. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
Dump these words!*
*unless you need them
Fast,
pain-free
technique
112. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
Dump these words!*
*unless you need them
Fast,
pain-free
technique
113. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
proverbial
Dump these words!*
*unless you need them
Fast,
pain-free
technique
114. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
proverbial
different (as in many different, 36 different)
Dump these words!*
*unless you need them
Fast,
pain-free
technique
115. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
proverbial
different (as in many different, 36 different)
particular
Dump these words!*
*unless you need them
Fast,
pain-free
technique
116. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
proverbial
different (as in many different, 36 different)
particular
verbiage
Dump these words!*
*unless you need them
Fast,
pain-free
technique
117. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
proverbial
different (as in many different, 36 different)
particular
verbiage
any other verbiage or unneeded words that you can pitch
Dump these words!*
*unless you need them
Fast,
pain-free
technique
118. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
proverbial
different (as in many different, 36 different)
particular
verbiage
any other verbiage or unneeded words that you can pitch
Dump these words!*
*unless you need them
Fast,
pain-free
technique
119. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
proverbial
different (as in many different, 36 different)
particular
verbiage
any other verbiage or unneeded words that you can pitch
Dump these words!*
*unless you need them
Fast,
pain-free
technique
120. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
proverbial
different (as in many different, 36 different)
particular
verbiage
any other verbiage or unneeded words that you can pitch
Dump these words!*
*unless you need them
Fast,
pain-free
technique
121. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
proverbial
different (as in many different, 36 different)
particular
verbiage
any other verbiage or unneeded words that you can pitch
Dump these words!*
*unless you need them
Fast,
pain-free
technique
I cover
the rest
in my
workshop.
132. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
be-verb. Any form of the verb to be—
namely, am, are, be, been, being, is, was,
and were—whether used as an auxiliary
verb or as a main verb.
—Bryan Garner
Garner’s Modern American Usage
141. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Bias tape has the advantage of being able
to be applied smoothly around curves as
well as straight.”
142. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Bias tape has the advantage of being able
to be applied smoothly around curves as
well as straight.”
143. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Bias tape has the advantage of being able
to be applied smoothly around curves as
well as straight.”
144. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Bias tape has the advantage of being able
to be applied smoothly around curves as
well as straight.”
156. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“A scheme of which every part promises
delight can never be successful.”
—Jane Austen, Pride and Prejudice
157. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“A scheme of which every part promises
delight can never be successful.”
—Jane Austen, Pride and Prejudice
168. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Write when there is
something that you know;
and not before; and not
too damned much after.”
—Ernest Hemingway,
Death in the Afternoon
169. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Write when there is
something that you know;
and not before; and not
too damned much after.”
—Ernest Hemingway,
Death in the Afternoon
175. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“What was found was that access
points on maps were not reflective
or accurate for where they are.”
176. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“What was found was that access
points on maps were not reflective
or accurate for where they are.”
177. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“There are known knowns.These are things
we know that we know.There are known
unknowns.That is to say, there are things
that we know we don’t know. But there are
also unknown unknowns.There are things
we don’t know we don’t know.”
(attributed to a one-time US secretary of defense)
178. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“There are known knowns.These are things
we know that we know.There are known
unknowns.That is to say, there are things
that we know we don’t know. But there are
also unknown unknowns.There are things
we don’t know we don’t know.”
(attributed to a one-time US secretary of defense)
179. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“There are known knowns.These are things
we know that we know.There are known
unknowns.That is to say, there are things
that we know we don’t know. But there are
also unknown unknowns.There are things
we don’t know we don’t know.”
(attributed to a one-time US secretary of defense)
We don’t know diddly—
180. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“There are known knowns.These are things
we know that we know.There are known
unknowns.That is to say, there are things
that we know we don’t know. But there are
also unknown unknowns.There are things
we don’t know we don’t know.”
(attributed to a one-time US secretary of defense)
We don’t know diddly—
except to avoid (most) be-verbs.
182. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
proverbial
different (as in many different, 36 different)
particular
verbiage
any other verbiage or unneeded words that you can pitch
Dump these words!*
*unless you need them
183. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
weak be-verbs (is, was, were, will be, have been, am, are)
-ly words (& other vapid adverbs)
very, such, so (& other empty intensifiers)
not, no (& other negative words)
the fact that
just
begin to, try to, tend to, in order to
period of time
in light of, in spite of, in terms of (& of in general)
proverbial
different (as in many different, 36 different)
particular
verbiage
any other verbiage or unneeded words that you can pitch
Dump these words!*
*unless you need them
I cover
the rest
in my
workshop.
184. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Word
count
Cost to
translate into
1 language 25 languages
x 10,000
sentences
(Harry Potter
novel)
BEFORE Your original text here with
more words than you need. 10 $2.50 $62.50 $625,000.00
AFTER Your tighter text here. 4 $1.00 $25.00 $250,000.00
Savings 60% $1.50 $37.50 $375,000.00
185. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Elizabeth Rich
Director of Digital Content
Produce Marketing Association
186. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
BEFORE Write when there is
something that you know;
and not before; and not too
damned much after.
AFTER Write when you know
something; and not before;
and not too damned much
after.
187. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Word
count
BEFORE Write when there is
something that you know;
and not before; and not too
damned much after. 17
AFTER Write when you know
something; and not before;
and not too damned much
after. 14
Savings 18%
188. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Word
count
Cost to
translate into
1 language
BEFORE Write when there is
something that you know;
and not before; and not too
damned much after. 17 $4.25
AFTER Write when you know
something; and not before;
and not too damned much
after. 14 $3.50
Savings 18% $0.75
189. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Word
count
Cost to
translate into
1 language 25 languages
BEFORE Write when there is
something that you know;
and not before; and not too
damned much after. 17 $4.25 $106.25
AFTER Write when you know
something; and not before;
and not too damned much
after. 14 $3.50 $87.50
Savings 18% $0.75 $18.75
190. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Word
count
Cost to
translate into
1 language 25 languages
x 10,000
sentences
(Harry Potter
novel)
BEFORE Write when there is
something that you know;
and not before; and not too
damned much after. 17 $4.25 $106.25 $1,062,500.00
AFTER Write when you know
something; and not before;
and not too damned much
after. 14 $3.50 $87.50 $875,000.00
Savings 18% $0.75 $18.75 $187,500.00
196. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Content is something you
can run an ad alongside of.”
—Nora Ephron, I Remember Nothing
197. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Content is something you
can run an ad alongside of.”
—Nora Ephron, I Remember Nothing
198. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Content is something you
can run an ad alongside of.”
—Nora Ephron, I Remember Nothing
199. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Content is something you
can run an ad alongside of.”
—Nora Ephron, I Remember Nothing
content
200. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
“Content is something you
can run an ad alongside of.”
—Nora Ephron, I Remember Nothing
content ads
218. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Adjectives
• absolutely certain, absolutely essential, absolutely
guaranteed, completely necessary, totally sure
• bald-headed
• best ever, first ever
• blue in color, few in number, long in duration, nubbly in
texture, round in shape, slovenly in appearance, short in
height, slow in speed, small in size, tall in stature
• booked solid
• exact same, same exact, same identical
• filled to capacity
• incredible to believe, visible to the eye, warm to the touch
219. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Nouns
• actual experience, actual fact
• added bonus
• advance notice, advance planning, advance preview,
advance reservations, advance warning
• all-time favorite, all-time record
• alternative choice
• anonymous stranger
• annual anniversary
• armed gunman
• artificial prosthesis
• autobiography of her own life, biography of his life
220. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Nouns
• actual experience, actual fact
• added bonus
• advance notice, advance planning, advance preview,
advance reservations, advance warning
• all-time favorite, all-time record
• alternative choice
• anonymous stranger
• annual anniversary
• armed gunman
• artificial prosthesis
• autobiography of her own life, biography of his life
And that’s just
the a’s.
221. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Verbs
• add an additional
• aid and abet, cease and desist, pick and choose
• allow you to be able to
• always include
• ask the question
• assemble together, attach together, blend together,
collaborate together, combine together, confer together,
connect together, cooperate together, fuse together, gather
together, join together, integrate together, meet together,
merge together, mingle together, mix together, pool
together, share together, splice together
222. #ConfabMN @MarciaRJohnston Write Tight(er) www.Writing.Rocks
Odds and Ends
• 6 a.m. in the morning, 10 p.m. in the evening,
twelve noon, twelve midnight
• and etc.
• ATM machine, GOP party, GRE exam, HIV virus,
ISBN number, LCD display, PIN number, RAM memory,
UPC code—and my favorite: Please RSVP