The VarietyWidget provides up-to-date entertainment industry news through a widget and iPhone app, introduced in 2009 by Variety Group President Neil Stiles. It offers non-stop access to Variety news, film reviews, videos, photos and search using NewsGator's content syndication and Zibb's business search engine, allowing users to customize the information displayed. While reviews have been limited, it effectively leverages interest in entertainment news across platforms.