Ian Worley discusses the distinctions and overlaps between user experience (UX) and business analysis (BA) within his career at Morgan Stanley. He reflects on his diverse experiences in both fields and emphasizes the importance of leveraging differences to foster innovation. The document highlights various career trajectories and the significance of business and design knowledge in these roles.

1. Ian Worley
Global Head of User Experience and Design
Morgan Stanley
UX vs BA: The Great Debate
Or how I learned to stop worrying and love our differences

6. Career Experience

7. BA
Industrial Fidelity
Career Experience

8. BA UX
Industrial Fidelity
Industrial Promiscuity
Career Experience

9. BA UX
Industrial Fidelity
Industrial Promiscuity
Career Experience
SMEs

10. BA UX
Industrial Fidelity
Industrial Promiscuity
Career Experience
SMEs
Innovation Distributors

11. Career Trajectories

12. BABusiness
Knowledge
Career Trajectories

13. BA UXBusiness
Knowledge
Design/Research
Knowledge
Career Trajectories

14. BA UXBusiness
Knowledge
Product Strategy?
Career Trajectories
?
Design/Research
Knowledge