This document is the editorial introduction to an issue of the journal World Transport Policy & Practice. It discusses a recent decision by a local council committee in Lancashire, UK to reject a proposed 20mph speed limit zone in Silverdale due to opposition from residents. The editorial argues this decision will increase the risk of death and injury in the community despite clear evidence that lower speeds reduce crash risks. It calls for a shift towards more sustainable transport mindsets that prioritize safety over mobility. The mindset problem requires working from the bottom-up to empower communities and envision alternative futures, as was done to achieve major policy changes in the past like abolishing slavery.