The document discusses the challenges and innovations in HTML5 cross-platform publishing, particularly in the context of the rapidly evolving media landscape and devices. Corelio and Twipe highlight the advantages of hybrid app development, combining native and web functionalities to enhance user experience while addressing the complexities of diverse operating systems and screen sizes. Key insights include the effectiveness of responsive design and intelligent templates for mobile and tablet publishing, alongside the importance of performance tuning and thorough testing across various platforms.

1. HTML5 Cross-platform publishing:
dream or reality?
Word Publishing Expo 2012 – Media Port – 31/10/2012

2. Agenda
• About Corelio & Twipe
• Web or app?
• Case studies

3. Corelio Publishing
Biggest newspaper publisher in Belgium
+ Magazines – television – radio – freesheets

4. De Standaard
Growth trough innovation
7%
digital
subscribers

5. 0 – 1 – 7 Strategy
0. News! Instant.
Web & mobile. Free content
1. In depth. Analysis. Reporting.
Print & tablets. Paid content
7.Magazines.
Print & tablets. Paid content

6. Mobile & tablet publishing
Partnership with Twipe Mobile

7. NextGen HTML5 Tablet Publishing
• Responsive Design
• Intelligent Templates
• Rich Content
• HTML5 Technology

8. Cost efficient SaaS Solution

9. Feature rich turnkey solution

10. Key facts
+30 publishing apps
+500k app installations
+800k publication downloads per month
+3 mio unique visitors per month

11. Agenda
• About Corelio & Twipe
• Web or app?
• Case studies

14. Increasing diversity in tablet
devices and OS
180000
160000
140000
120000
100000 iOS
80000 Android
60000 Microsoft
40000
20000
0
2011 2012 2013 2016
Source: Gartner : Worldwide Sales of Media Tablets to End Users by OS (thousands of units)

15. Windows 8: a game changer?
 Microsoft is very serious about this
 Very large installed base: 1 bio users
worldwide
 Focus on Touch devices

16. Key Challenges of publishing on
smartphones and tablets
OS
Cross-Platform
User Screen Size /
Interface Tactile Responsive Resolution

17. App Web
Native HTML5
↑support cost ↓support cost
↑development cost ↓development cost
↑navigation ↓navigation
↑presentation ↓presentation

18. ‘Best of both worlds’: hybrid apps
• Native functionality:
• Discovery
• Downloading (background)
• Navigation
• Push notifications
• Web functionality:
• Content presentation (responsive)
• In-page navigation

19. Agenda
• About Twipe
• Web or app?
• Case studies

20. Case Study: Real-time news on smartphone
iPhone Android Mobile Site

21. Case: De Standaard on
Android & Windows8

22. DEMO – De Standaard on Windows 8

23. Key learnings
• Hybrid app development is a cost-effective
strategy for cross-platform publishing
• Combination of a variety of competences and skills
is required (HTML5 / Javascript, Objective
C, Android, C#,…)
• “100% pure” cross-platform HTML5/JS is a dream
• Performance tuning is hard in native apps; it is
extremely though in web apps
• Testing is a nightmare: due to the device and OS
diversity, it impossible to test every use case
scenario on every device

24. Q&A
Contact details:
Danny Lein Johan Mortelmans
Founder & CEO Digital Innovation Manager
danny.lein@twipemobile.com johan.mortelmans@corelio.be
@TwipeMobile