The document outlines strategies for enhancing visibility and engagement of weekend supplements in a publication. It emphasizes the importance of defining a clear hierarchy, measuring effectiveness, and continuously improving the approach. Greater engagement with supplements is expected to boost app retention rates.

1. PromoSpot

2. Clear hierarchy between main
publication and supplements
Make your weekend
supplements available over a
longer period of time
Promote Your Supplements

3. Define which supplements to
show on each day
Measure, learn and
continuously improve
Experiment Daily

4. Improved visibility of your
supplements will increases the
engagement with your apps
Increased engagement with your
apps increases your retention rate
Increase Engagement