Edtion: a bundle of finite content published with a certain frequency and belonging to a series of the same publication. What can newspapers learn from this format they spent the past 400 years perfecting?

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The Power of Editions
Twipe, 2019

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18.000 newspapers

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More than 400 year of product development

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Abundance of free news stops readers from subscribing

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Editions based strategies become more and more
important for publishers.
edition
ɪˈdɪʃ(ə)n/
noun
noun: edition; plural noun: editions
A bundle of finite content published with a certain
frequency and belonging to a series of the same
publication.

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“We believe in the power of editions. Our readers love the
curated order, finite experience and editorial choice. In times of
limitless information and limited time, editions provide
the valuable service of selection and judgement.”
Alan Hunter
Head of Digital at The Times & The Sunday Times

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In the digital world editions exist in the form of
Replica ePapers, digital editions, newsletters…

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Our dream: Editions your readers love.

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Editions address the needs of “Daily Briefers”, the largest
group of digital readers
Source: Reinventing Digital Editions – Part II, November 2018

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Half of all readers prefer editions
Source: Reinventing Digital Editions, Part II – Reader Insights, November 2018, bit.ly/DigitalReaders

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Edition preference ranges across countries

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Younger readers just as likely to prefer editions

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Who are edition readers?
Longer sessions Brief 1x/day Less free news Curation More loyal

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Flow Edition

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Build daily habits, with long engagement times and high satisfaction levels
Editions are key drivers of subscriptions growth

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Editions are habit-forming
“I have a ritual. I sit down with my coffee,
my digital newspaper, and my three dogs.”-
Jacqueline, reader in the US

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Edition
Creation
Edition
Distribution
Edition
Analytics
Edition
Triggers
(JAMES)
Publisher
CMS
Publisher
Subscriptions
Publisher
Analytics
Publisher
User Profiles
App Stores
Publisher
AdServer
Publisher
Website
Emailing
SocialMedia
Publisher
Puzzle,
Games, TV
Guide
Publisher
DataLake
Publisher
IAM
Twipe Hive: Plug and play integration in publishers’ Tech
Ecosystem

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