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18th WORLD EDITORS FORUM
   Session: Looking beyond the article
   Speakers: Bill Adair




  Mark your calendar
64th WORLD NEWSPAPER CONGRESS
19th WORLD EDITORS FORUM




                                         Vienna, Reed Messe Wien
  www.wan-ifra.org/kiev2012
Bill Adair
Editor, PolitiFact.com

World Editors Forum
 15 October 2011
4 years….
4,000+ Truth-O-Meter
       articles
• 508 Obama promises
  tracked and rated
• 57 Republican promises
  tracked and rated
The PolitiFact Network:

   Partnering with
newspapers to run state
   PolitiFact sites
The PolitiFact Network
• 1st year goal: 6 states
• We got: 8
• Unique arrangement allows
  partners to sell ads on their own
  sites count own traffic
Breaking away from
traditional story forms
• Truth-O-Meter fact-checking
  articles
• Campaign promise meter
  updates (Obameter, etc.)
New story forms:
• Truth-O-Meter items are fact-
  checking articles with different
  components than news stories
• “Ruling statement” is claim
  being checked
• We bury the lede – ruling is in
  conclusion
Truth-O-Meter article:
Campaign promise
      updates:
• For Pres. Obama, governors,
  congressional leaders
• Track progress or fulfillment of
  campaign promises
• Rated In the Works, Stalled,
  Compromise, Broken or Kept
Campaign promise
      updates:
• Created a database of all
  promises
• Updates are short articles that
  conclude with the rating
Campaign promise updates:
New story forms allow
 tallying and sorting
• Readers can browse Truth-O-
  Meter items by:
  • Person
  • Subject
  • Rating
• Person report cards of how
  many True, False, etc.
Promise meters also
 allow tallying, sorting
• Readers can browse by subject
  and rating
• Scorecards of how many Kept,
  Broken, etc.
World Editors Forum 11, Session Looking beyond the article Bill Adair
World Editors Forum 11, Session Looking beyond the article Bill Adair

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World Editors Forum 11, Session Looking beyond the article Bill Adair

  • 1. 18th WORLD EDITORS FORUM Session: Looking beyond the article Speakers: Bill Adair Mark your calendar 64th WORLD NEWSPAPER CONGRESS 19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
  • 2. Bill Adair Editor, PolitiFact.com World Editors Forum 15 October 2011
  • 5. • 508 Obama promises tracked and rated • 57 Republican promises tracked and rated
  • 6. The PolitiFact Network: Partnering with newspapers to run state PolitiFact sites
  • 7.
  • 8. The PolitiFact Network • 1st year goal: 6 states • We got: 8 • Unique arrangement allows partners to sell ads on their own sites count own traffic
  • 9. Breaking away from traditional story forms • Truth-O-Meter fact-checking articles • Campaign promise meter updates (Obameter, etc.)
  • 10. New story forms: • Truth-O-Meter items are fact- checking articles with different components than news stories • “Ruling statement” is claim being checked • We bury the lede – ruling is in conclusion
  • 12. Campaign promise updates: • For Pres. Obama, governors, congressional leaders • Track progress or fulfillment of campaign promises • Rated In the Works, Stalled, Compromise, Broken or Kept
  • 13. Campaign promise updates: • Created a database of all promises • Updates are short articles that conclude with the rating
  • 15. New story forms allow tallying and sorting • Readers can browse Truth-O- Meter items by: • Person • Subject • Rating • Person report cards of how many True, False, etc.
  • 16.
  • 17. Promise meters also allow tallying, sorting • Readers can browse by subject and rating • Scorecards of how many Kept, Broken, etc.