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WorkShop SMKC : How to produce high value content
This document provides tips on how to produce high-value content for social media. It discusses the importance of creating engaging content that drives organic reach through Facebook's edgerank system. The key is producing content that fits people's interests and is entertaining, funny, or provides useful information. Brands should create unique content related to their positioning rather than advertising. While frequent posting is not recommended, content needs to be interesting and leverage trending topics to increase reach. The document encourages creativity and thinking outside the box to produce compelling content, even on a small budget.
WorkShop SMKC : How to produce high value content
- 1. La French TechCambodge present How to produce high value content Social Media Keys Cambodia 2016
- 2. How to producehigh value content ? by Nicolas Sosnowiez, Snackshot co-founder, storyteller www.digitalmarketingcambodia.com
- 3. Nicolas Sosnowiez SnackShot 13 years indigital marketing Teacher of e-marketing @ PSE StoryTeller, Content Maker Former Digital & Social Media Manager @ Ferrero
- 4. What is highvalue content ? • Content that creates ENGAGEMENT • Content that has a good organic reach 4
- 5. Why is itimportant ? 5
- 6. no. it’s notbecause you spent time doing it 6
- 7. no. it’s notbecause you paid someone to do it 7
- 8. it’s because ofthe edgerank 8
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- 10. in a nutshell,the more you are interesting, the more Facebook push your posts for free to your fans. The less you are, the more you pay. 10
- 11. let’s start witha statement 11
- 12. on social media everyoneis your competitor 12
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- 14. your goal isto get people to watch your content 14
- 15. because there isonly 24h in a day, people make choices of what they look at. 15
- 16. how are yougoing to make them click on your content ? 16
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- 18. What content peoplewant ? • Fit their interest • Bring infos • Being Entertaining • Celebrities endorsement • Sexy • Gross • Funny • Promotions • Money can’t buy prizes • … 18
- 19. and what type? 19
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- 23. it’s what, butalso when and how many 23
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- 27. Micro Moments byGoogle 27
- 28. let’s make itclear : posting more than 1 time a day on Facebook : it is doing shit. 28
- 29. not because Idecided it, because that’s the way Facebook’s edgerank works. 29
- 30. Posting interesting matchingcontent up to 3 times a week is the best practice. BUT… in some industries… Facebook recommend more. Please send your money to Mark Zuckerberg by clicking here 30
- 31. let’s make itclear again : your posts got to rock 31
- 32. and you wonder «how can my post rock, i’m a restaurant, and like to promote my Oysters » 32
- 33. find the answer,you got 140 seconds to create a Tweet or a Facebook post. 33
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- 35. being smart isthe best 35
- 36. do what makesyou unique 36
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- 39. we are in2016 39
- 40. it’s been 8years now that brands are producing posts and tweets and snaps over the internet. 40
- 41. what was oncecool, is now the standard 41
- 42. so content poston social media has evolved 42
- 43. brands create content,related to their Big Idea or emotional positioning , in order to be more catchy. 43
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- 47. Oh, I canhear you… « i am not coke » « i don’t have Nike’s budget »… 47
- 48. Can’t you dothat ??? 48
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- 51. « people whowant to do find a way, people who don’t want to do find excuses » 51 unknown
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- 53. the only keyis creativity 53
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- 57. think out ofthe box ! 57
- 58. So you area food company, a restaurant, a street cart, show me a clever way to use social media 58
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- 61. You need coldcontent • To anticipate posting • to insure community entertainment • to reach your goal 61
- 62. You need hotcontent • Hot content is good for social media • it is more pushed by Facebook/Twitter • fans are more eager to engage to something everyone’s talking about • get into the trendy topic increase your reach 62
- 63. what’s hot today? you got 140 seconds 63
- 64. but in aworld of wild competition… 64
- 65. even the bestcontent needs a spark… 65
- 66. content, can’t livewithout a bit of advertising 66
- 67. Tips • write short •write as much as you want as long as you are fascinating the reader • zoom - people watch social media on mobile, show them what they need to see, close up • if you got nothing to say… • don’t say it twice • don’t copy, steal with pride • accept failure • avoid blur and pixels, let me show you. 67
- 68. now it’s yourturn, you have 10 minutes to do a stunning content for you company’s social media network 68