Workshop 4 #2.key Final Workshop

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Donegal Local Enterprise Office

Final Digital Marketing workshop with Niall Mc Keown Dec 2011

Snap out of Using Stock Photography is a workshop hosted by photographer Paul McGuckin who specialises in architecture, promotional and branding work, as well as offering visual communication consultancy. Paul holds a Master of Fine Arts in Photography and with more and more emphasis being placed on visual storytelling as part of marketing and social media, his workshop during Enterprise Week is perfectly suited for anyone seeking to gain an edge in marketing their business! Images communicate your brand, so the better the image, the better the communication! Participants should bring a small camera or a camera phone to this workshop.

Smartphone video workshop

Donegal Local Enterprise Office

From En Pointe to On Screen (Video) – is a workshop by DNK Media to demonstrate to participants how they can produce professional video on a mobile phone. DNK media productions are a video production business based in the Colab at the LYIT, Letterkenny. The 2-hour session will demonstrate how simple yet professional looking video can be produced using a mobile phone. Using the dance session at Zona Dance as the topic, DNK will show participants how to - frame a shot, edit footage together, reduce/eliminate external noise, add music, add voiceover and add text. This session would appeal to those involved in marketing and any business who wants to increase their profile on social media by engaging their customers regularly with quality video content.

Larissa feeney

Donegal Local Enterprise Office

accountantonline.ie Ireland’s first online accounting website service, was founded by Sligo-born Larissa Feeney four years ago, because she saw a gap in the Irish market. Larissa holds a first class honours degree from the University of Ulster and qualified as a Chartered Accountant in June 2005. She spent three years working in industry before opening Larissa Feeney & Co in 2010. From there, she began working with online accounting software technology which led on to the establishment of accountantonline.ie. She won the Best Innovation Award in the Letterkenny Business Awards in November 2014 and in 2016 accountanonline.ie was shortlisted for 2 Irish Accountancy Awards: Small Practice of the Year and Best Use of Technology in Accountancy & Finance.

Market research presentation

Donegal Local Enterprise Office

Brian O’Connor is Mintel Ireland’s Senior Consumer Analyst and Research Production Manager. Holding a BSc Hons degree in Marketing with a Diploma in Industrial Studies, Brian has worked for Mintel Ireland since 2007 and has strong experience in all major consumer markets. Mintel is the world’s leading market intelligence agency, with offices in London, Chicago, Shanghai, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Singapore, Sydney, Tokyo and Toronto. Brian is tasked with overseeing the publication of Mintel Ireland’s report range, while also an active report writer. During his time at Mintel Ireland, Brian has worked on a wide variety of reports across Leisure & Tourism, FMCG, Retail, Finance and Industrial sectors. However, Brian’s primary areas of expertise are in the Irish hospitality industry and tourism markets. Brian’s presentation during Enterprise Week will be of enormous benefit to any business in Donegal interested in the area of market research.

B&B Ireland

Donegal Local Enterprise Office

B&B Ireland Digital Marketing Manager, Karen is a graduate of Griffith College Dublin with a degree in Hospitality Management and an MSC in International Marketing and Brand Management from Lund University Sweden. She has been working in the hospitality marketing sector for the past six years and has a strong background in digital marketing. Karen has been working in B&B Ireland for almost three years as their Digital Marketing Manager. Her responsibilities include managing various marketing campaigns, planning and controlling all digital marketing activity and monitoring and reporting on website conversions. She is passionate about all things digital and is dedicated to promoting B&B Ireland online.

European opportunities 10 march 2017

Donegal Local Enterprise Office

Enterprise week march 2017 presentation anthony boyle

Donegal Local Enterprise Office

Anthony Boyle, originally from Burtonport is a Chartered Tax Advisor. He is co-owner of Tax Assist Accountants and The Glackin Business Institute Ltd which provide Tax, Accounting, Banking and Financial advice to SMEs in the Northwest. His business focuses on helping clients manage their business and personal finances efficiently, minimise taxes, avail of available incentives, remain compliant and become financially secure. Prior to starting his own business in 2015, Anthony worked in various senior roles with the Financial Engineering Network, Bank of Ireland Private Banking and Ulster Bank. He has a degree in Bank & Finance from the University of Ulster and is a Qualified Financial advisor.

Donegal enterprise 2017

Donegal Local Enterprise Office

Pat Connors is Sales & Processing Director with Marine Harvest Ireland, a part of the Global Marine Harvest Group and the largest producer of farmed Atlantic salmon in the World. He has been a part of the development of this indigenous marine based business for the past 30 years, and is committed to the promotion of Irish Seafood both at home and on the International market. Pat is a member of the Consumer Foods Board of Bord Bia, a Private Industry representative on the Export Council, and has served as Chairperson of his local Primary school over a number of years. He holds Dual citizenship with the USA and will give a practical insight into how this Donegal-based company does business in the US.

Doing business in boston 5.1

Donegal Local Enterprise Office

Jon is the Executive Director of the Boston Irish Business Association (BIBA), a non-profit business organisation dedicated to promoting the business interests of its members and member organisations located in Massachusetts and abroad. He is also the founder of the Mahoney Group, a unique Venture Catalyst firm specialising in initiating the executive selling process, creating and executing high level new business campaigns that open doors to new corporate business through appointments with decision-making senior executives.

David Parrish

Donegal Local Enterprise Office

Creative Industries speaker David Parrish works internationally as a keynote speaker, trainer and consultant specialising in the creative, digital and cultural sectors where he inspires and empowers creative entrepreneurs. David, who is author of the acclaimed books – “T-shirts and Suits – A Guide to the Business of Creativity” and “Chase One Rabbit – Strategic Marketing for Business Success,” has set up and managed enterprises in the creative industries throughout his career as an entrepreneur. After learning about business primarily from practical experience, he later went to business school, graduating with a Masters Degree in Business Administration (MBA), ‘with distinction’, from Bradford University Management Centre. As a trainer he designs and delivers interactive workshops on marketing, strategic planning, finance, business growth, leadership and management, pricing, change management and intellectual property. Throughout his career he has been involved with a number of major international creative and cultural projects and during David’s visit to Donegal he will also engage with cultural and creative stakeholders and hold a number of one to one sessions with creative businesses in the county. In demand all over the world as a trainer and keynote speaker, David’s address in the Regional Cultural Centre is one that really should not be missed. His address will be of huge interest to any business looking for solutions towards focusing on how they should be managing their time and their processes to make more money!

Basics of import 2.0

Donegal Local Enterprise Office

This workshop will be delivered by Mr. Jon Mahoney founder of the Mahoney Group and Executive Director of the Boston Irish Business Association. The event is for companies that may be either ready or seriously looking at entry to the US market. It will focus primarily on things not to do, things you should do, expensive lessons, useful contacts/websites and other key topics that you should be aware of when exporting to the US with specific reference to Massachusetts /Boston area as an example. Jon is the Executive Director of the Boston Irish Business Association (BIBA), a non-profit business organisation dedicated to promoting the business interests of its members and member organisations located in Massachusetts and abroad. He is also the founder of the Mahoney Group, a unique Venture Catalyst firm specialising in initiating the executive selling process, creating and executing high level new business campaigns that open doors to new corporate business through appointments with decision-making senior executives.