Working Titles films follow a formula that draws large audiences both locally and internationally. They set their films in an idealized version of upper middle class London life that appeals to American audiences' visions of Britain. They also create likeable, charming characters that audiences can easily identify with so they do not feel any moral ambiguity, which could detract from enjoying an escape from real world stresses. As a British film company, it is important to cater to American film industry counterparts who dominate production, development, marketing, and cinema releases globally. Having financial backing and vertical integration with these companies significantly reduces risks and allows more focus on the creative aspects of filmmaking.