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Working in Medical Communications
- 1. So, you wantto work in MedComms? Peter Llewellyn peter@networkpharma.com Director, NetworkPharma Ltd Director, European CME Forum Ltd Director, Burntsky Ltd
- 2. Introduction • Who am I, what do I do, why would you listen to me? • What about you? • Is Pharma a force for good… or evil? • HOW expensive is the development of medicines? • So, what is MedComms? • Can we give you an edge?
- 3. Who am I? • Bsc Hons Microbiology, Bristol • Bayer (CRA + Sales + Marketing) • The Medicine Group – special projects • Oxford Clinical Communications (OCC) • Maxim Medical • InPharm - Internet Services Ltd • NetworkPharma Ltd
- 4. What is NetworkPharma? • www.KeywordPharma.com • www.ThePublicationPlan.com • www.europeanCMEforum.eu • www.MedCommsNetworking.co.uk • www.NextMedCommsJob.com • www.MedCommsWorkBook.com • www.MedCommsDay.com
- 5. Introduction • Who am I, what do I do, why would you listen to me? • What about you? • Is Pharma a force for good… or evil? • HOW expensive is the development of medicines? • So, what is MedComms? • Can we give you an edge?
- 6. Is this somethingyou might do?
- 7. Can you readthis? Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
- 8. Do you payattention? FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
- 9. Do you payattention? How many Fs?
- 10. Do you payattention? FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
- 11. Introduction • Who am I, what do I do, why would you listen to me? • What about you? • Is Pharma a force for good… or evil? • HOW expensive is the development of medicines? • So, what is MedComms? • Can we give you an edge?
- 12. Some points toconsider The UK pharmaceutical industry: • directly employs about 65,000 people • indirectly employs about 250,000 people • generated net exports of over £6 billion in 2008 • invested £4.5 billion in Britain in 2007 • discovered about a fifth of leading medicines Ref ABPI Knowledge Hub 12
- 13.
- 14. Deaths from heartdisease
- 15.
- 16. There has beena huge shift in medicine... Treating Managing acute illnesses chronic conditions • Bacterial Infections • Diabetes • Heart attacks • Obesity • Cardiovascular disease But: There are still many unsolved problems • Stroke • Cancers • Dementia • Mental illnesses
- 17. Food, flattery, andfriendship... BMJ May 2003 17
- 18. It takes twoto tango... BMJ February 2009 18
- 19. Ethics, transparency, partnership Ref Guidance on collaboration between healthcare professionals and the pharmaceutical industry, March 2012 19
- 20. Bad Science andThe Drug Pushers
- 21. But there’s… Rules, regulationsand guidelines…
- 22. But there’s… Rules, regulationsand guidelines… And then more bloody rules, regulations and guidelines
- 23. But there’s… Rules, regulationsand guidelines… And then more bloody rules, regulations and guidelines And then some more….
- 24. Introduction • Who am I, what do I do, why would you listen to me? • What about you? • Is Pharma a force for good… or evil? • HOW expensive is the development of medicines? • So, what is MedComms? • Can we give you an edge?
- 25. Some points toconsider • developing a new medicine takes maybe 14 years • for every 1 new medicine that succeeds 10,000 fail • a patent on a new medicine is for 20 years • developing a new medicine costs about 2 billion USD • there maybe as little as 5 years to recoup investment • many services are outsourced throughout life cycle 25
- 26. Communication needs duringdevelopment Investigators Patient Groups Regulators HCPs Key Opinion Leaders Politicians Pharmacists Financial community Sales force Patients
- 27. What will pre-marketingachieve? Awareness Pre-marketing aims to maximise the return on investment in the time available Time 2 w ry 5 Ne r xpi (years) c ho n n tE aun atio L ic P ate ind 27
- 28. Introduction • Who am I, what do I do, why would you listen to me? • What about you? • Is Pharma a force for good… or evil? • HOW expensive is the development of medicines? • So, what is MedComms? • Can we give you an edge?
- 29. So what isMedComms? • Medical communications provides consultancy services to the pharmaceutical industry to help raise awareness of medicines via education and promotion
- 30. So what isMedComms? Pozniak E, Williams D. 3rd Annual Meeting of the European CME Forum. February 2011. www.KeywordPharma.com
- 31. So what isMedComms? Pozniak E, Williams D. 3rd Annual Meeting of the European CME Forum. February 2011. www.KeywordPharma.com
- 32. Introduction • Who am I, what do I do, why would you listen to me? • Who are you? • Is Pharma a force for good… or evil? • HOW expensive is the development of medicines? • So, what is MedComms? • Can we give you an edge?
- 33. More information... Annual careers guide, webcasts, videos, audioboos, past presentations, Google map of offices, LinkedIn groups are all at www.MedCommsNetworking.co.uk/startingout Jobs are at www.NextMedCommsJob.com
- 34. Transferable skills Skill Example • Writing • Thesis, papers, posters, slides, grant applications • Presenting • Conference presentations, transfer talk • Project management • Designing experiments and scheduling resources • Project leading and • Project students, mentoring teaching/demonstrating • Opinion leader • Confidently discuss complex experience issues with leading experts (e.g. Friday night in the King’s Arms)
- 35. Don’t forget Brilliant peoplearen’t brilliant everywhere...
Editor's Notes
- #27 There are many different communications tasks throughout the development cycle. Some are highly specialised, such as regulatory writing. They also target different audiences (indicated by different colours). Companies will often use different agencies for different tasks, although there may be e.g. a single agency in charge of brand identity throughout.