Description of Plattforms services and capabilities

1. Education is our passion. Your success is our business.
Enrollment
Marketing
Services

2. 1 Who We Are
2 Interactive
3 Creative
4 Direct Marketing (Search)
5 Traditional Media
6 Marketing Services

3. Who We Are
PlattForm Higher Education is the largest full-service agency specializing in enrollment
marketing for higher education. For more than 20 years, we have helped colleges and
universities throughout the United States and Canada aim higher with our innovative, What We Do
specialized expertise and exceptional service.
Education is our passion. Your success is our business. By partnering exclusively with
Interactive Marketing
colleges and universities, we can stay focused on your institution’s enrollment challenges.
With a clear understanding, we can provide solution-focused strategies, regardless
whether it is an undergraduate, graduate, continuing education or online program.
Creative Services
Through a collaborative process characterized by exceptional service, our educational
marketing strategies help you attract, enroll and retain more students. In fact, it is this
exceptional service that binds all of our values together. It’s the cornerstone of our Direct Marketing
business.
Form a Strategic Partnership Traditional Media
We have the resources to complement your admissions team and to help you develop
and realize every stage of your strategy. Because we are passionate about providing
personalized attention, you experience exceptional customer service while getting all
the benefits of our unparalleled range of in-house services.
Marketing Services
Whether you want to completely reinvent your institution’s brand, extend your presence
on the Web or design a new viewbook, we have the resources and expertise you need.
And just because we’re a full-service agency doesn’t mean you need every service we
provide.
Gain a Competitive Edge
To recruit more of the right students, you have to be more competitive today than ever
before. Your partnership with PlattForm Higher Education gives you an edge.
We are proud of our ability to develop targeted marketing strategies that address
your unique needs. Our recommendations are formed organically through a process
of thoughtful research and a wide range of relevant data analysis. Once we figure out
the facts, we move quickly to express your brand and elicit a response from the right
prospective students.
Our partnership is based, in part, on earned trust and verifiable results. In sum, our
customized approach to direct-response advertising and brand development can offer
the results you’ve been looking for.
Aim higher with the leader in enrollment marketing
• More than 22 years in higher education marketing
• Trusted partner to more than 4,000 schools
• Leader in innovation
• Understand how to balance direct-response and brand development
• Proven history of high–quality, high-converting inquiries
• Can quickly adapt strategy to accommodate for changes
• Full-service capabilities allow us to maximize your budget for optimal results
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4. Interactive
Innovative. Experienced. Reliable. Clients frequently use words like
60%
these to describe PlattForm Higher Education’s Interactive Marketing
team. As the leading provider of interactive marketing services for higher
education, we have earned a solid reputation for providing solution-
driven strategies that create long-term opportunities for admissions
of search engine clicks departments.
are generated from the
top 3 results on a search Today, the landscape of higher education is more complicated and
competitive than ever before. You need a partner who can help you
engine’s results page.
swiftly and effectively navigate emerging technologies while supporting
your overall recruitment goals – one that combines advanced interactive
(AdAge) capabilities with the focused attention to detail exemplified by
exceptional customer service.
The process is quite simple. Quality inquiry. Applicant. Enrolled student.
As our partner, you can start using words like these to describe your
prospective students faster and more often because our strategies help
53 Billion you achieve your goals.
minutes We offer:
– amount of cumulative
time Americans spent on • Interactive Cost-Per-Inquiry Generation
Facebook in March, 2011.
That’s the equivalent of • Pay-Per-Click Advertising
about 100,000 years
• Online Display Advertising
(AdAge)
• Search Engine Optimization
• Social Media
Half
of all adults get
• Email Marketing
• Web Design and Development
information on a
cell phone or tablet • Mobile Marketing
computer
(MarketingProfs)
2

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6. Direct
Marketing
Some people still think of direct marketing simply as direct mail. It’s not.
Innovations in communication and technology have blurred the lines across digital, social and mobile
marketing. That’s why Direct Marketing specializes in data-driven, integrated campaigns that drive
highly targeted and variable messaging across a multitude of channels. In other words, we take your
data and use it to target the right people in the right places to generate the best results.
Our approach to direct marketing combines our expertise in inquiry generation, education recruitment
marketing and direct marketing. We take a holistic view of a student’s lifecycle to drive insights and
decision making, and continually refine our contact strategies. This results in a more cost-effective
process that consistently improves conversion from inquiry through application and enrollment.
Our strategy is structured and executed into the following key phases:
• Database development
• Analysis and insight development
• Campaign strategy design and development
• Program execution and measurement
Our Direct Marketing services include:
• Direct Mail • eRespond
• Admissions Support Center • eApplication
• Email Marketing • eComplete
Perhaps different from most, we continually test and refine. Every campaign is an ongoing learning
process. At the same time, our direct marketing teams also understand that students are real people,
not just demographics and data.
That’s why, in addition to our tactical skills, we have the creative talent who can find the right words,
compelling images and engaging designs that will deliver your message and inspire results.
2nd communication
to non-responders can result in up
30%
The amount of additional
response, on average, that an
to two-thirds the response rate of outbound calling campaign can
first communication results. add to a direct mail campaign
(PlattForm) (PlattForm)
4

7. Traditional
Media PlattForm Higher Education creates comprehensive media campaigns
that ensure your institution appears in front of your target audience.
Delivering brand impressions can be cost-prohibitive, but we know
how to stretch your media dollar. Whether it is local broadcast, cable or
print channels, we rely on our local market knowledge, expertise and
reporting to arrive at data-driven decisions that are invaluable in media
buy negotiations.
Our data-driven decisions are based on tireless
7.6%
Projected growth of DR
research, including:
• Market profiles and vendor information
Broadcast (TV) spend • Competitive spend and strategy insights
for 2011 • Market segmentation and targeting
(Winterberry Group)
• Local and national qualitative and
behavioral insights
• Historical results by market/vendor/
curriculum
3 out of 4 Customized reporting options:
Americans surf the • Market at a Glance
Web while they watch
television, and half of
• Inquiry Tracking Summary Report
those do so every day • Monthly Marketing Report
• Vendor and Traffic Performance Report
(Nielsen and Yahoo!)
• Competitive Spend Report
• Monthly Pacing Report
Our Traditional Media team consists of more than 40 education-focused
media pros with over 90 combined years of direct-response media
placement experience. Since 1989, we’ve pioneered the way in cost-
per-inquiry media strategies. Our extensive knowledge of current and
historical market opportunities, conditions and competition is unrivaled
in the education industry.
5

8. Marketing
Services
As a full-service agency, our capabilities go well beyond inquiry generation
services. Our marketing services provide an umbrella of tailored solutions
designed specifically for higher education.
Business Intelligence
Effective strategy requires an understanding of your target market
demographic and their motivating factors. They can differ by program
or location. Even the slightest differences can mean big changes to your
messaging, as well as the target areas themselves. Our business intelligence
team helps bring clarity to your marketing strategy through data analytics
and market research. We provide insights into your competition, market
and students.
Admissions Support Center
PlattForm Higher Education’s Admissions Support Center offers high For all types of higher
contact rates, allowing your admissions staff to spend more time enrolling
prospective students and less time chasing after bad inquiries. We offer
education, the number of
a complete suite of admissions support solutions to help you meet your women earning
needs.
degrees is rising
faster than the number
Public Relations
of men earning the same
A successful public relations strategy allows you to address issues and tout degree
your accomplishments to as wide an audience as possible, creating market
awareness and a healthy reputation. At PlattForm Higher Education, we (AdAge)
manage highly customized, high reach public relations programs designed
to accelerate market awareness about your most important endeavors.
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9. Aim Higher
Contact us at
marketing@plattformhighered.com
or 1.877.261.6450.
15500 W. 113th Street, Suite 200
Lenexa, KS 66219
PlattFormHigherEd.com