This document summarizes analytics data from the CSM website. It shows that mobile users spent more total time on the site than web users, though they visited less. Sections with less traffic saw more average time spent. The document proposes leveraging demographic data from highly visited sections. It also discusses cleaning messy analytics data with a macro, performing non-integrated analysis of engagement by location and topic, and integrated analysis of age groups, cities, and social media sharing. Data is drawn from various market research firms to provide demographic insights.