BW Galerija - Soon to be the biggest shopping, dining and entertainment destination in the region! For more info contact us at: retail.belgrade@eaglehills.com

2. CONTENT
1 / Eagle Hills
2 / Serbia
3 / Belgrade
5 / BW Galerija

3. A HAVEN
OF RETAIL
OPPORTUNITY
Belgrade Wate ront 03
1 / Eagle Hills
Mohamed Alabbar
Chairman, Eagle Hills
Belgrade is a city with an amazing history and equally remarkable future. It is
already globally renowned for its unique energy that has to be experienced
first-hand, its open, cordial people, and its inherent ability to celebrate life in a
very distinct and intense way.
Belgrade’s transformation into a leading shopping destination has sta ed
with the development of BW Galerija, the new retail district in the hea of
Belgrade Wate ront. It will stand side by side with our recognizable shopping
destinations in Dubai, Bahrain and Istanbul. Designed to offer an unparalleled
shopping experience, BW Galerija will combine retail, ente ainment and
leisure features with green spaces around the district and an incredible view
of the most a ractive confluence in Europe.
Being personally involved in the development of Belgrade Wate ront, one of
the most astounding construction projects on the global scale, I see Belgrade
in its very near future as one of the leading business, tourist and retail centres
of the entire Central and Eastern Europe and one of the most vibrant capitals
in the world.

4. INTRODUCING
EAGLE HILLS

5. Eagle Hills is a private real estate investment company specialising in the
creation and development of city hubs in high-growth international markets.
Working closely with governments and policy makers, Eagle Hills
reinvigorates large scale flagship destinations by designing and
implementing sustainable mixed-use facilities that energise and diversify
communities, create jobs, attract local and international investments, and
positively impact business and tourism.
Working together with the Republic of Serbia, Eagle Hills is now applying
its expertise to the cosmopolitan centre of Belgrade to create the new
heart of the city.
EAGLE HILLS
TRANSFORMING
CITIES, CREATING
WEALTH
Belgrade Waterfront 07
1 / Eagle Hills
Morocco
Serbia
UAE
Jordan
Bahrain
06

6. DEVELOPMENT OVERVIEW
Marassi Al Bahrain will be a highly distinguished urban development with a prime
location within Diyar Al Muharraq. Marassi Al Bahrain is designed to reflect the
qualities of simplicity and purpose, introducing the Kingdom to true waterfront
living with its expansive beachfront promenade filled with cafés and restaurants,
a landmark shopping and entertainment destination and 4 and 5-star waterfront
hotels. Welcome to an island filled with adventure, excitement, style, and serenity;
welcome to Marassi Al Bahrain.
DEVELOPMENT DETAILS
Spread over 875,000 sq metres, Marassi Al Bahrain will be a unique destination in the
Kingdom, offering exclusive 4 and 5-star hotels, chic restaurants, high-end residential
apartments, as well as world-class retail, leisure and entertainment facilities. The
island will include a landmark shopping destination and extensive park areas. Marassi
Al Bahrain is designed to minimise waste while maximising shade and cooling for
visitors. Upon its completion, Marassi Al Bahrain will be home to 11,000 residents.
LIFE BY THE BEACH
An island full of culture, amenities and life, Marassi Al Bahrain will introduce visitors to
the true meaning of waterfront living. With 4 and 5-star hotels and resorts offering
exclusive beach access and an expansive choice of designer cafés, casual and fine
dining restaurants along the beachfront promenade; the island has something for
everyone to enjoy.
AN ISLAND
FULL OF LIFE
GFA
1,200,000 m²
Retail
180,000 m²

7. La Marina is the epitome of contemporary living, a place where serene
waterfront living meets a lively urban culture. Strategically located between
Rabat and the ancient city of Salé, La Marina development is set to become
a perfectly balanced urban environment where residential complexes,
leisure areas, shops and galleries all seamlessly coexist. Boasting state-
of-the-art facilities against a stunning backdrop, La Marina will transform
Morocco’s commercial, touristic and residential landscape; offering an
abundance of facilities that create the lively ambience. Located by the
Atlantic Ocean to the west and the scenic Bouregreg River from the south,
the project compromises a total of 1,700 units and a diverse real estate
program that spread over 540,000 sqm.
LA MARINA
MOROCCO
GFA
395,000 m²
Retail
64,000 m²

8. With a view to boosting Rabat’s hotel bed capacity, La Marina Morocco will
host the 5-star luxury hotel Fairmont La Marina Rabat-Salé, a premier lifestyle
destination for leisure and business. The property will span over 44,000 sqm,
with 184 keys and a total of 79 branded residences.
The hotel and residences are part of Morocco’s most luxurious mixed-use
waterfront project, La Marina Morocco, and will encompass a contemporary
style with Moroccan inspirations. Strategically located, the mixed-use project
enjoys a triple water frontage including the marina, the river and the Atlantic
Ocean. Residents will benefit from à la carte services from the 5-star, 184-
room hotel - the first Fairmont hotel in Morocco - as well as easy access to all
amenities within La Marina development.
FAIRMONT
LA MARINA
GFA
44,000 m²
Hotel rooms
184

9. Fujairah is a modern city separated from the rest of the country by the
majestic Hajar mountains to the west and the serene Indian Ocean to the
east. A popular holiday destination due to its array of water sports activities
including scuba diving, jet skiing, sailing and water skiing, Fujairah is a haven of
tranquility nestling on a pristine stretch of tranquil coastline.
In partnership with The Address, Eagle Hills creates another iconic destination.
A luxury development unlike anywhere in Fujairah, The Address Fujairah Resort
+ Spa sets a new definition of luxury hospitality. An idyllic destination where
mountains meet the sea, style meets comfort and where discerning visitors
can explore new adventures.
The development includes a spa, fitness club, outdoor swimming pool,
signature restaurant, lounges, and a children’s play area.
THE ADDRESS
FUJAIRAH
GFA
54,500 m²
Hotel rooms
198

10. Located on the shores of the Red Sea, Saraya Aqaba is a mixed-use tourism
and leisure destination that spreads over 634,000 sqm of land, and is
built around a man-made lagoon that adds approximately 1.5 kilometres
of beachfront to the city of Aqaba. The project features a unique mix
of residential, business, leisure and entertainment facilities and outlets.
Saraya Aqaba derives its design from an elegant blend of modern Arabic
architecture and a stylish, contemporary ambiance.
Saraya Aqaba complements Jordan’s tourism offerings, having partnerships
with Marriott International and Jumeirah Hotels & Resorts to operate four
5-star luxury hotels; it introduces a whole new level of service and dedication
to Aqaba’s tourists and residents.
SARAYA AQABA
GFA
634,000 m²
Retail
21,000 m²

11. With a distinctive legacy that dates back to the early 20th
century and
spans the entire globe, the St. Regis brand is the quintessential symbol of
uncompromising elegance, striking the timeless balance between classic
sophistication and modern sensibility. The highly anticipated arrival of
The St. Regis Amman and The Residences at The St. Regis Amman
promises to build upon this rich heritage, while elevating the standards of
luxury hospitality in Jordan’s capital.
Combining a world-class hospitality destination with Amman’s first-ever
private branded residences for purchase, The St. Regis Amman and The
Residences at The St. Regis Amman invites modern connoisseurs to
embrace a truly premier lifestyle experience, incorporating the brand’s
iconic bespoke service at every turn. Strategically located in the affluent
Abdoun neighborhood, the heart of Amman’s central business district and
shopping area, The St. Regis Amman and The Residences at The St. Regis
Amman represents a new pinnacle of refined urban living.
THE ST. REGIS
AMMAN
GFA
126,000 m²
Retail
3,000 m²

12. Amman’s prestigious new downtown, the Abdali district, will soon be home
to Starwood’s first W Hotel in Jordan, offering a vibrant urban retreat for
both business and leisure guests.
Scheduled to open its doors in the second quarter of 2017, the W Amman
features 280 guest rooms and suites, a number of signature beverage and
food outlets, in addition to a multitude of extraordinary W amenities.
W AMMAN
GFA
75,046 m²
Retail
1,712 m²

13. On the southern edge of Marsa Zayed lies this peaceful residential
neighbourhood with an intimate community feel and a spectacular
panorama of the Red Sea. Al Raha Village is the first residential
neighbourhood within Marsa Zayed. With its idyllic location, nestled between
Aqaba’s rose-red mountains and overlooking the pristine Gulf of Aqaba, Al
Raha Village invites residents to be part of a peaceful, private residential
community that blends family-friendly inclusivity with vibrant vitality.
Al Raha Village covers an area of 185,000 sqm, with an array of residential
units including villas, townhouses and apartments. Covering a wide variety of
specifications, views and sizes, the units cater to diverse tastes and provide
a range of living opportunities. Al Raha Village also features numerous
community facilities spread throughout the neighbourhood, perfect for
family living.
MARSA ZAYED
GFA
82,000 m²
Retail
1,700 m²

14. SERBIA
A LAND OF
OPPORTUNITY

15. Serbia is situated at the crossroads of Central and South-eastern Europe, in
the hea of the Balkan peninsula. The country covers an area of 77,474 km2
and has a population of around 7 million.
Serbia’s capital city, Belgrade, is also its economic and cultural centre.
It ranks among the largest cities in the region.
WHERE
NEW MARKETS
ARE OPENING
Belgrade Wate ront 27
2 / Serbia
12h12h12h12h12h12h 9h 6h 3h3h3h3h
SerbiaSerbiaSerbiaSerbiaSerbiaSerbia
Belgrade
26

16. E 75
Zagreb
400km
Skoplje
Sarajevo
Podgorica
Milan
Bern
Munich
Tirana
Naples
Bucharest
590km
Prague
900km
Vienna
600km
Luxembourg
1.500km
Warsaw
1.240km
Minsk
1.500km
Berlin
1.250km
Copenhagen
1.700km
Bratislava
Krakow
Kyiv
Rome
1.300km
Athens
1.100km
Budapest
380km
Sofia
390km
Istanbul
Belgrade
E 81
E 70
E 80
LEADING
THE REGION’S
ECONOMY
Since January 2014 when Serbia officially sta ed its EU membership
negotiations, the country has implemented significant structural reforms in
many pa s of its economy and proven to be one of the leading investment
locations in Central and Eastern Europe.
Encouraged by tax-breaks, subsidies, and a well-educated work-force,
direct foreign investment has been a significant driver for Serbia. Fu her
investment and institutional reforms in infrastructure networks are enhancing
connectivity, competitiveness, and access to services.
Today, Serbia’s key strengths combine highly capable human capital
with customs-free access to 15% of the world market. The economy’s
competitiveness is suppo ed by low and flat tax rates, increasing openness to
global trade, and ongoing regulatory reforms.
On WB Doing Business List, Serbia moved up by 32 places in 2016, and is now
ranked 59th
globally.
Population
of Serbia
7,19 million
Foreign
Investments
$21 billion
since 2007
28
2 / Serbia

17. BELGRADE
THE RIGHT PLACE,
THE RIGHT TIME
TO INVEST

19. VOTED ONE OF
THE “BEST
DESTINATIONS
IN THE WORLD”
Belgrade is ranked among the top 7 “Best destinations to visit” by Lonely
Planet guides, having realised its potential that global investment specialists
FDI Magazine saw when they described it as a “City of the Future”.
Belgrade lives for the moment and people in Belgrade live for leisure. That is
why in recent years Belgrade has emerged as one of Eastern Europe’s ho est
undiscovered destinations.
Area
360 km²
Population
of Belgrade
1.8 million
3 / Belgrade
34

20. 7% ECONOMIC
GROWTH
IN 3 YEARS
Over the past three years, Serbia and Belgrade have shown a high level of
economic growth, increasing by 7%. The country also has balanced its national
budget, maintained low national debt at less than one third of its GDP, and
amassed foreign currency reserves amounting to over 14 billion dollars.
Belgrade now accounts for 40% of Serbia’s economy, and has become
Southeast Europe’s financial and business centre with rising levels of direct
foreign investment. According to National Statistics Institute, 7% of household
monthly expenditures in Belgrade is spent on shopping and bars and
restaurants.
Macroeconomic stability together with market size, business costs, human
resources, geographical location and investment infrastructure are just some
of the reasons why Belgrade is now projected to grow even fu her over the
coming years.
GDP per capita
$6,354
2016
Average salary
growth
4.4%
2015/2016
Average monthly
gross salary
$550
2016
3 / Belgrade
GROSS DOMESTIC
PRODUCT GROWTH
2014 2015
estimated for
2016
forecast for
2017
Actual
3%
2%
1%
0%
-1%
-2%
Planned
-1.8%
-0.5%
1.8%
3.0%
0.8%
2.7%
36

21. SHOPPING CENTRE GLA '000
PER INHABITANTS 2016
SIGNIFICANT POTENTIALBELGRADE
SOFIA
BUCHAREST
BUDAPEST
ZAGREB
PRAGUE
WARSAW
BRATISLAVA
0 200 400 600 800 1000 1200 1400
336
451
500
580
621
815
1,308
212
The retail business in Belgrade is growing, encouraged by the ambitious
developments along its Wate ront. With 212 m2
GLA per 1,000 inhabitants,
Belgrade is the most under-supplied capital city in Europe. Most of the
anchors tenants are from the category of mainstream brands while the
selection of luxury brands are presented mostly in multi-brand stores.
RETAIL
BUSINESS
RISING
3 / Belgrade
Belgrade Wate ront 39

22. A TRANSPORT
NETWORK
THAT DELIVERS
Air Serbia was launched as the national airline of the Republic of Serbia in
October 2013. From its Belgrade hub at Nikola Tesla International Airpo ,
Air Serbia flies to 44 passenger and cargo destinations in Europe, the
Mediterranean, the Middle East and No h America. The airline also offers long-
haul and international destinations in Asia, Australia and Americas through its
codeshare pa ners and its equity pa ner, Etihad Airways.
The number of passengers at Belgrade Airpo Nikola Tesla has increased by
13% in the past year, which is set to increase as a result of the recent signing of
the agreement between Serbia and China on mutual abolition of visas.
The train is also pa of the public transpo system. It now touches the region
of Belgrade Wate ront and is a significant connection with the right bank of
the Sava River. This robust and efficient transpo network is ready to suppo
the growing demands of the region.
Air Serbia’s
destinations
44
countries
Air Serbia’s
passengers
2,650,000
2016
Take offs/landings
Nikola Tesla airpo
58,633
2016
INVESTMENTS INTO INFRASTRUCTURE CONTINUE
TO BE ONE OF GOVERNMENT'S TOP PRIORITIES
2016 2017
Constructed
highways
98 km
Constructed
highways
100 km
124.6 km
of roads
rehabilitated
200 km
of roads
rehabilitated
3 / Belgrade
Belgrade Wate ront 41

23. PULLING IN
THE CROWDS
Belgrade’s fusion of styles a racts an increasing number of tourists and
new citizens drawn to its heritage, cultural scene, dynamic nightlife and
cosmopolitan spirit.
It has established itself as one of the key destinations for those seeking
something new and different in the already familiar European landscape.
The kindness and hospitality of its inhabitants, the restaurants and cafes that
pulsate with life day and night, its rich and affordable gastronomic offering
and shopping oppo unities are all reasons for the growing number of tourists
that visit Belgrade.
81
5, 4 & 3 Star
Hotels
Over
800,000
tourists in 2016
Growth in number
of foreign tourists
31%
2016
Tourists from ships
70,000
2016
Gazela bridge
crossed by over
160,000
vehicles per day
42
3 / Belgrade

24. BELGRADE
WATERFRONT
A REMARKABLE
REGENERATION

26. Belgrade Wate ront 49
BELGRADE’S MOST
EXCITING NEW
DEVELOPMENT
Belgrade Wate ront is the city’s US$3 billion new hub developed by Eagle
Hills, covering 1.8 million square metres beside the Sava River. It is delivering
transformational change to the area by suppo ing sustainable development,
creating new public spaces, prioritising streets for pedestrians and bringing
the cultural life of Belgrade to the hea of the city.
This ambitious new development is being completed over four phases: the
first includes BW Residences, The St. Regis Belgrade and The Residences at
The St. Regis Belgrade, W Belgrade and The Residences at W Belgrade, and the
highlight BW Galerija – the largest shopping mall in the region.
4 / Belgrade Wate ont

27. LIFE, STYLE
Belgrade Wate ront is set to become a world-class destination to excite the
senses and celebrate Belgrade’s culture and history while suppo ing future
commercial success and healthy living. It will be a place for both Belgrade citizens
and international guests, an area rich in character and activities that link people
to the river.
The revitalised Wate ront will feature world-class residences and offices, the
biggest shopping and lifestyle destination in the Balkans, premium hotels,
cultural venues, educational institutions, modern healthcare amenities and a wide
range of leisure a ractions.
It will be home for over 14,000 people, create over 20,000 jobs, provide office
space for 12,000, and will be a strong social and economic growth catalyst of the
city.
The St. Regis Belgrade and The Residences at The St. Regis Belgrade are
connected by an enclosed pedestrian bridge with the shopping mall BW Galerija.
4 / Belgrade Wate ont
Belgrade Wate ront 51

28. Gross site area
1 million m²
Residential units
6,000
Residents
14,000
Number of hotels
8
The St. Regis Belgrade
168 m
High
Office GFA
250,000 m²
Total value of the project
$3 billion
W Belgrade
165
Branded apa ments
Sava Promenada
1.8 km
Gross construction area
1.8 million m²
BELGRADE
WATERFRONT
KEY FACTS
4 / Belgrade Waterfont

29. BW GALERIJA
THE NEW HEART
OF BELGRADE

31. THE GALERIJA
HAS IT ALL
BW Galerija will not only be the largest shopping mall in Belgrade, but also
across the entire country.
Its eclectic blend of styles and brands - mixing compelling retail outlets with
highly a ractive ente ainment and dining oppo unities - will be a magnet
for people of all ages, both locally and for the increasing flow of visitors who
are streaming in from abroad.
BW Galerija was declared the best in “Concept & Design” category at the
prestigious SEE Real Estate Awards 2017. The prize is awarded based on the
quality of design, innovative concept, accessibility and location.
5 / BW Galerija
Belgrade Wate ront 59

32. Belgrade
RiverSava
River Danube
60
CATCHMENT
AREA
5 / BW Galerija
20 minutes
1,100,000 people
45 minutes
1,900,000 people

33. Kalemegdan Fo ress
Old Town Centre
Beograđanka Business Tower
Sveti Sava Temple
Ada Bridge
Sava Congress Centre
Ušće Business Tower
Nikola Tesla Airpo
18.2 km
River Danube
River Sava
Site
Highway
Main roads
Railway
Railway Terminal
Local Station
New Railway Terminal
Railway Terminal to
be relocated
≥10,000
5,000 - 10,000
2,000 - 4,999
500 - 1,999
≤500
INHABITANTS PER km²
ONE OF THE
MOST ACCESSIBLE
LOCATIONS
IN BELGRADE
Belgrade Wate ront is well-positioned along the east (right) bank of the
River Sava opposite New Belgrade. It is connected to New Belgrade (west
Sava bank) by four nearby bridges and to the city centre by main traffic
a eries and boulevards.
The site offers excellent accessibility: it is just a 15-minute drive from Airpo
City Belgrade with direct access to the highway, within 2km of the emerging
central business district, just 500m from Belgrade Central Station, and within
walking distance of the historic city centre.
The Wate ront overlooks the significant historic site of the Belgrade Fo ress
providing an oppo unity to connect future residents with the exceptional
cultural history of Belgrade.
Nikola Tesla
Airpo
18.2 km
Old town centre
850 m
Beograđanka
Business Tower
0.5 km
Sveti Sava
Temple
1.4 km
Ada Bridge
1.2 km
62
5 / BW Galerija

35. BW GALERIJA
KEY FACTS
5 / Belgrade Wate ont
New concepts by
Emaar Ente ainment
integrating education
and spo s
Restaurants and
cafes with outdoor
rive ront seating
terrace
Luxurious shopping
and dining experience
with world-class
luxury brands
Fashion ‘high street’
in central atrium
leading to
Sava Rive ront
Modern Multiplex
cinema with
over 4,000 sqm
Leasing Area
93,000 m²
Retails on
G+2 floors
Parking places
3,600
GFA
143,000 m²
Mall sta s operating
2020
5 / BW Galerija

37. SUPERB
OPEN SPACES,
STYLISH DESIGN
The mall is projected to be a huge crowd a ractor with ente ainment,
wate ront restaurants and fashion, all under one roof. The unconventional
shopping mall design includes internal public streets to allow the connection
between the surrounding area and wate ront, and is pe ect for a dense
urban environment.
5 / BW Galerija
Belgrade Wate ront 71

39. DESIGNED TO
IMPRESS
AND DELIGHT
BW Galerija has been designed to seamlessly integrate and extend Belgrade’s
existing street grid, extending the spirit and fabric of the streets into and
through the building.
To achieve this, a series of different streets with different characteristics will
define the distinct zones within the Galerija of the Lux Street (classic and
luxury), High Street (modern and chic), Arcade and Laneways (young and
casual).
These ground floor areas extend onto the upper levels with a wider variety of
content and are elegantly connected with laneways and bridges, creating a
sense of abundance and discovery for the customer.
The wide skylights that stretch above all main streets and squares create
a sense of openness and enhance the feeling of connectedness with the
surrounding urban area and the river.
5 / BW Galerija
Belgrade Wate ront 75

41. A CONVENIENT,
COMPELLING
SHOPPING
EXPERIENCE
As the largest shopping mall in the entire region, BW Galerija will deliver an
unprecedented retail experience both in terms of variety and quantity. With
over 250 local and international brands from which to choose, it will be home
to a wider range of shopping oppo unities than any other destination in
Belgrade.
Its though ul design will feel more like an extension of the town centre, rather
than the usual mall experience of a separate space within it. Shoppers will find
everything from a hypermarket to unique boutiques, with everything they
might need close by.
5 / BW Galerija
Belgrade Wate ront 79

43. DINING, SERVED
WITH VIEWS OF
THE SAVA
Shopping is hungry work, and there are few places more inspiring to eat in
Belgrade than alongside the beautiful Sava River. That’s why BW Galerija has
been designed with a compelling focus on all forms of dining.
Visitors will be able to choose from a mouth-watering range of 40 different
cafes, and a variety of food cou s catering for all tastes and budgets. From
the pe ect breakfast bar, or lite bite at lunch, to evening restaurants or late
night snacks, BW Galerija has something to tempt everyone.
5 / BW Galerija
Belgrade Wate ront 83

45. ENTERTAINMENT
FOR ALL AGES
The Ente ainment Center in BW Galerija is the newest and most impressive
family ente ainment centre across the entire region.
Almost everything a family could wish for on a day out in the hea of Belgrade
can be found within Galerija’s 4,000 square meters of creatively designed space.
Secret Agent Puzzles, Climbing Corner, Bungee Jump and The Mystery Maze
are just some of the of spo , recreational and leisure activities to fill the roof
area above the shopping streets, along with Cinemas complex consisting of 12
screen rooms.
5 / BW Galerija
Belgrade Wate ront 87

46. Belgrade Watefront
Karađorđeva 48, Beograd, Srbija
Telephone: +381 11 7888 888
retail.belgrade@eaglehills.com
Eagle Hills
12th Floor, Capital Gate
P.O. Box 34888
Abu Dhabi
United Arab Emirates
CONTACT
eagleshills.com