Selected work by Ka Yuk Tong, all rights reserved. Do mot make use of the content of this document without permission from the author. For more info,please email dbky.tong@gmail.com
Klikbungkus - Social Shopping E-commerce WebsiteLeoni Rahmawati
Klikbungkus.com assert itself as an integrated "social shopping site" in Indonesia. Social shopping is a method of e-commerce where shopper's friends become involved in the shopping experience. Klikbungkus.com attempts use technology to mimic the social interactions found in physical malls and stores. It is involving features such as group shopping, shopping communities, recommendation engines, shopping marketplaces, shared shopping, auction and bargain activity.
Klikbungkus - Social Shopping E-commerce WebsiteLeoni Rahmawati
Klikbungkus.com assert itself as an integrated "social shopping site" in Indonesia. Social shopping is a method of e-commerce where shopper's friends become involved in the shopping experience. Klikbungkus.com attempts use technology to mimic the social interactions found in physical malls and stores. It is involving features such as group shopping, shopping communities, recommendation engines, shopping marketplaces, shared shopping, auction and bargain activity.
Roma Sari Gandum’s brand awareness has recently in the phase of stagnancy. This product is planning to increase public’s awareness and positioning into a bigger market segments trough its future marketing campaign. The marketing strategy will be mainly focused on creating a new healthy lifestyle experience to wider market in spite of targeting this product into more specified of healthy food consumers.
Social Media campaign will be used as one of its below the line marketing strategy, beside others above the line programs such as promotion events, radio blocking time, TV and print ads. As a part of bigger marketing campaign, the use of social media will be strategically design to gather big number of market audience, generate new community, educate the market in order to encourage a new enthusiasm about healthier lifestyles, and establishing brand loyalty. To reach those goals, social media strategy will be focused on using several social media channels such as Facebook, Twitter, and Blogs which are effective in supporting Roma Sari Gandum Marketing Campaign.
Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media. All in real-time.
Social media is the world’s largest focus group with millions of participants sharing their unbiased thoughts each day. With this massive data set, businesses now have the power to mine and further understand consumer opinion and slice and dice data by gender, age segmentation and location.
Aims to revitalize the Textile & Clothing (T&C) sector through a new attention to creativity, personalised design, and artisan and small-scale production for territorially specific value chains in customer-driven business models
Roma Sari Gandum’s brand awareness has recently in the phase of stagnancy. This product is planning to increase public’s awareness and positioning into a bigger market segments trough its future marketing campaign. The marketing strategy will be mainly focused on creating a new healthy lifestyle experience to wider market in spite of targeting this product into more specified of healthy food consumers.
Social Media campaign will be used as one of its below the line marketing strategy, beside others above the line programs such as promotion events, radio blocking time, TV and print ads. As a part of bigger marketing campaign, the use of social media will be strategically design to gather big number of market audience, generate new community, educate the market in order to encourage a new enthusiasm about healthier lifestyles, and establishing brand loyalty. To reach those goals, social media strategy will be focused on using several social media channels such as Facebook, Twitter, and Blogs which are effective in supporting Roma Sari Gandum Marketing Campaign.
Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media. All in real-time.
Social media is the world’s largest focus group with millions of participants sharing their unbiased thoughts each day. With this massive data set, businesses now have the power to mine and further understand consumer opinion and slice and dice data by gender, age segmentation and location.
Aims to revitalize the Textile & Clothing (T&C) sector through a new attention to creativity, personalised design, and artisan and small-scale production for territorially specific value chains in customer-driven business models
January 2012 a Winter School took place with 3 universities working at the business district 'Zuidas' Amsterdam. In 8 days students and almost 40 experts gave their opinion and worked on a strategic design at various levels of scale. The Winter School was organized by SITE urban development.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Work by Ka Yuk Tong
1. Ka Yuk Tong
Portfolio
Kitsch Kitchen - Back to school | LUMC 10 jaar | De Buren |
Stadsspelen 2007 | Kunstenaars&CO / Werkprogramma
Cultuur&Economie Special |
2. Kitsch Kitchen
Back to school
2007-2008
Amsterdam shop ‘Kitsch Kitchen’
wanted serveral products in
combination with an agenda for
the school year 2007-2008.
The packing paper in this ‘Back
to school’-series was featured in a
new book called ‘Super Hollands
Design’, by the Barcelona based
Actar Publishing.
5. Leids Universitair
Medisch Centrum
10 years anniversary
Ten-years anniversary of this uni-
versity hospital made way for a
special precent. Resulting in a
“build it-your-self poster“ for the
massive LUMC bulding complex.
6. LUMC poster – front with ground and buildings/ back with instructions
8. De Buren
Corporate identity
A sandwich-shop as a social
working centre for people with
mental disabilities.
An identety was created for
application on shop-materials,
window, packing paper for
sandwiches, t-shirts and more.
9. Application of logo on shop-materials as T-shirt small flags and wrapping paper
11. StadsSpelen
A series of game-events with
multiple disciplines with the aim
of increasing the feeling of citizen-
ship and belonging for the people
of Amsterdam.
- Redefining the game concept
and it’s value from previous years
- Logo development and it’s sys-
tem for application through
campaign/recruiting materials
materials, prizes, web, moving
images
- Spartial concept in the usage of
areas/fields that was assigned for
the events
Picture from the Stadsspelen final at the Dam 1st July 2007