The document discusses content strategy for Wordpress blogs. It covers topics like content curation, creation, distribution, automation, SEO, and analysis. Specifically, it provides recommendations for curating content by finding and organizing information. It also gives tips for creation such as planning with a calendar, focusing with timers, and illustrating with stock photo sites. Plugins are recommended for distribution on social media and automation through APIs and web scraping. SEO optimization is covered along with suggested plugins and tools. Metrics for measuring audience are also discussed. Hands-on exercises are provided to put the strategies into practice for a pop culture blog.

1. Wordpress : Content strategie

2. 1. Veille & curation

3. Curation ?
Content curation is the process of collecting, organizing and
displaying information relevant to a particular topic or area of
interest. Services or people that implement content curation
are called curators. Curation services can be used by
businesses as well as end users.
Source : http://en.wikipedia.org

4. Trouver du contenu

5. Organiser l’information

6. 2. Création

7. Planifier
https://wordpress.org/plugins/editorial-calendar/
Regularity
Is Key

8. Focus
http://e.ggtimer.com
https://coffitivity.com
http://selfcontrolapp.com / http://getcoldturkey.com

9. Illustrer
http://www.sitebuilderreport.com/stock-up
http://www.pexels.com
http://www.designerspics.com
http://startupstockphotos.com

10. 2. Diffusion

11. Réseaux sociaux & communauté

12. Réseaux sociaux & publication

13. Plugins Wordpress
https://wordpress.org/plugins/pinterest-pin-it-button-for-images/
http://coschedule.com/click-to-tweet
http://mytweetlinks.com

14. 3. Automatisation

15. API ?
Web APIs are the defined interfaces through which interactions
happen between an enterprise and applications that use its
assets.An API approach is an architectural approach that
revolves around providing programmable interfaces to a set of
services to different applications serving different types of
consumers.
Source : http://en.wikipedia.org

16. Web Automation

17. Easy Web Automation

18. 4. SEO

19. SEO ?
Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a search engine's unpaid
results - often referred to as "natural," "organic," or "earned"
results.
Source : http://en.wikipedia.org

20. The Wordpres Plugin
https://wordpress.org/plugins/wordpress-seo/

21. Optimisation
http://www.browseo.net
http://www.copyscape.com
https://developers.google.com/speed/pagespeed/insights/

22. 5. Analyse

23. Mesurer une audience

24. 3. Mise en pratique

25. Exercice : Pop Culture (1)
Mettre en place un plugin pour faciliter le partage sur un
réseau social pertinent pour la cible
Mettre en place le plugin « WordPress SEO byYoast »
Mettre en place un service d’analyse d’audience

26. Exercice : Pop Culture (2)
Créer une présentation de 5mn pour présenter votre blog.
La présentation contiendra : une présentation du concept, de
la cible, une démo.

27. Merci pour votre attention.