This document discusses how WordPress can be used for various startup needs and projects. It begins by explaining what a startup is and some common startup needs like fast prototyping and gathering customer feedback. It then outlines what WordPress offers, such as easy installation, large ecosystem, and being free. The document is divided into three sections: obvious solutions like blogging and forums, getting deeper into selling things both physically and digitally, and more advanced uses for coders like A/B testing and using WordPress as a web app framework.

2. Startup?
Organisasi sementara yang lagi mencari
bisnis model yang scalable, repeatable,
profitable
(Steve Blank, “The Startup Owner’s
Manual”)

3. Startup needs
• Fast Prototyping
• Multiple Iterations
• Bootstrapping: Cheap (or free!)
solutions please!
• Gathering customer feedbacks

4. What WordPress offers
•
•
•
•
•
Famous 3 minutes install
Documentations
Huge ecosystem
FREE!
Install base so huge, that nonWordPress solutions usually supports
WP (plugin, tutorials, etc)

5. WordPress can either
be your:
• Temporary, cheap, quick solution
• Permanent, main engine

6. 1.The Obvious Solutions
2.Getting Deeper
3.Solusi buat coders level elegan

7. 1. The Obvious
Solutions

8. Blogging
• Install yourself
• WordPress.com

9. Blogging
Pros & Cons
• Install yourself: More customization.
More maintenance
• WordPress.com: Less customization.
Less maintenance

10. Information Sites
Just go grab a theme!
• WordPress.org theme directory:
2000+ themes (All free!)
• WordPress.com themes: 200+ themes
• TF: 3400+ themes
• CM: 500+ themes
(October 2013 data)

11. Social Networking
•
•
•
•
•
User profiles
Activity stream
Friend system
Group system
Extensible via plugin & themes, just
like WordPress!
http://buddypress.org

12. my.telegraph.co.uk
• 130,000 active users
• 3000 regular blogger
• 5000-10,000 daily commenters
(http://wp.smashingmagazine.com/2012/09/26/buddypress-one-plugin-fivecommunities/)

13. Forum with bbPress
•
•
•
•
Fully integrated with WP
Lightweight
Spam protection
Extensible via plugins and themes
http://bbpress.org/

14. Forum with bbPress
•
•
•
•
Fully integrated with WP
Lightweight
Spam protection
Extensible via plugins and themes
http://bbpress.org/

15. P2 theme
Beau Lebens: "We have 150+ of them
at Automattic"
"80%+ of our internal communication
happens via P2"

16. Coming Soon: O2
http://www.slideshare.net/
beaulebens/o2-wcsf2013

17. O2
Exist as a network • Cross-site Search •
Cross-posting • Keyword + Name
Notifcations • Shared Tags • Email
Integration/Following models • Special
syntaxes • One-liner media handling
http://www.slideshare.net/
beaulebens/o2-wcsf2013

18. II. Getting Deeper

19. Landing Pages
•
•
•
•
Use a theme
Connect to email list manager
Use analytics to check conversion
Use Theme Test Drive / Coming Soon
plugin to work behind the scene

20. Selling Things!
• Physical
• Digital
• Memberships

21. Physical
• 1,500,000+ downloads
• 210 extensions
• A LOT of themes
http://woothemes.com/woocommerce

22. Digital
•
•
•
•
•
Free!
Reporting
Gateways
Sell licenses (for selling apps)
bisa di-theme-kan
http://easydigitaldownloads.com

23. Membership
Restrict Content Pro
• Membership Management
• Multiple subscriptions
• Payment trackings
http://pippinsplugins.com/restrictcontent-pro-premium-content-plugin/

24. Gathering Feedbacks
free with paid options: Polldaddy
http://polldaddy.com
paid, awesome: GravityForms
http://gravityforms.com

25. III. Buat Coder Level
Elegan

26. A/B Testing
• Testing small variations elements on a
page
• Red button? Green button?
• See which one converts best

27. A/B Testing with
WordPress
Code your own:
http://www.stumiller.me/simple-abtesting-in-wordpress-with-googleanalytics-site-experiments/
http://www.wpbeginner.com/wptutorials/how-to-ab-split-testing-inwordpress-using-google-analytics/

28. A/B Testing with
WordPress
Use a plugin:
AB Press Optimizer
http://abpressoptimizer.com

29. WordPress as Web
Apps Framework
The future of WordPress is making it
as an app framework
(Matt Mullenweg, Le Web 2012
interview)
http://www.youtube.com/watch?
v=DABu2TFijZo

30. WordPress as Web
Apps Framework
Already comes with built-in functions
and APIs:
• Membership
• Security
• Pretty URLs
• Admin
• Lotus Framework? :p
• etc

31. Thank You
Hafiz Rahman / @hfz