The document discusses the mixed perceptions of email, highlighting its effectiveness in marketing with a return of $43 for every $1 spent. It contrasts the outdated coding practices that frustrate developers with the potential of email marketing, which accounts for significant ecommerce revenue. Additionally, it provides resources for creating responsive email templates and offers insights into the email marketing landscape.

1. Why does everyone
hate email?
Becs Rivett Kemm

2. win a copy
of modern
html email!
Tweet me @becskr
and include @forefrontleeds

4. devs hate it because…

5. coding like it’s 1999

7. and sh*t like this

8. Srsly, gmail

9. but…email is awesome

10. For Every $1
spent on email…
the return is $43

13. ThWack-a-vole
http://emailcodegeek.com/thwack-a-vole/

14. rebel mail
Buy directly from an email!

16. Other contextual services

17. email marketing
accounts for
24% of eCommerce
revenue
(17% spend)
[Forrester research]

18. search is 38%
(43% spend)
[Forrester research]

19. Be the unicorn!

20. email artillery

23. buttons.cm

24. #emailgeeks

25. it’s all about
graceful
degradation

26. Some nice emails
folksy
virgin east coast
human
B&Q
harvey nichols

27. Resources:
Responsive email without media queries:
http://bit.ly/email-nomediaqueries
Fabio from Mailchimp's responsive email template:
http://bit.ly/fabio-template
Litmus community:
http://bit.ly/litmus-community
Responsive Email Patterns:
http://bit.ly/responsive-email-patterns

28. Thanks!
@becskr