Word doc Plan for e6 radio real plan
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E6 Radio Planning Script outlines the Friday evening radio show hosted by Megan and Nicole. They play songs from artists like Calvin Harris, Jeremiah, Subfocus and more. The hosts take song requests on Twitter and promote local nightlife events. They also discuss upcoming music festivals. The show ends with an upbeat song to send listeners into their weekend.
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The production script documents a conversation between Natalie and Jenny as they walk out of the office. It consists of a series of shots alternating between medium shots of Natalie and Jenny talking. Natalie is tired from her day at work but still plans to meet Glenn for dinner, though Jenny finds Glenn annoying. Natalie asks Jenny's opinion of Scott, whom Jenny dismissively calls a "freak", but Natalie defends him as genuinely nice and says he always has her back. Jenny jokes that Natalie will need to carry pepper spray.
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Nicole Melia is producing a documentary film about boxing. The production company is HM Productions and the director, producer, camera operator, editor, and music advisor are Nicole Melia and Megan Hughes. The main actors are Gary Melia and Michael Parker, with extras Beth Melia, Steve Boyes, and Jack Hughes. Equipment includes cameras, lights, monitors, and boxing gear like gloves, pads, and bags. A risk assessment outlines potential injuries from activities like weightlifting, sparring, and pad work, and precautions are described such as proper equipment, warm-ups, matched partners, and cleaned facilities.
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This document analyzes and summarizes a radio advertisement for the restaurant Nando's. It discusses several aspects of the advert's style, tone, and content, including its use of humor, repetition of words and slogans, upbeat musical style, and overall message of inclusiveness. However, it notes that the advert fails to provide any contact details, which could have better encouraged people to sign up for membership offers and deals.
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The production schedule call sheet is for a Fiat 500C radio commercial to be filmed on November 27th, 2015 at the E6 Radio Studio. Nicole Melia will serve as the writer, producer and director. The crew includes Chris Gladwin for sound, Jazzy Jeffy's "Summer Time" for music, and car engine sounds. Megan Hughes will voice act and the equipment includes microphones, mixing boards, and audio software.
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To create a radio advert, the document describes importing voice recordings and music into editing software. Sections of voice recordings were cut down while matching the soundtrack. Effects like a car engine were shortened and added. The final edit combined all audio elements, with the voice pitch adjusted using additional software for a more natural sound.
Client brief and treatments
The document provides details about creating a radio commercial to promote the new Fiat 500C convertible. It aims the commercial at young female audiences by highlighting the car's stylish new interior and exterior, customizable options, and affordable monthly payments that would appeal to teenage girls. The commercial will be 30-50 seconds, fun and exciting in tone to persuade listeners that they need the car. Overall costs to produce the commercial are estimated between £1200-£1600.
Defining auidence
Quantitative research involves collecting large amounts of data from surveys of large groups to gather information. Common techniques include mail, phone, internet, and in-person surveys. This data helps media companies understand viewership figures, ratings comparisons, audience opinions on new films or concepts. The information is easy to collect and analyze in databases. Qualitative research explores people's views, opinions, and behaviors through observations over days or weeks to gain a deeper understanding. Marketers may observe reactions to new films to understand what audiences enjoyed or disliked to inform future works. Both quantitative and qualitative research are important tools used in the media industry.
Financial considerations
The cost of radio advertising depends on several factors:
- The general cost is about £2 for every 1000 listeners reached, so ads with more listeners are more expensive.
- The day and time an ad airs affects the price, with morning and late afternoon slots being the most popular and expensive.
- Ad lengths of 30 seconds are most common but shorter ads are half the price.
- Choosing a station focuses on the target audience rather than overall popularity.
- Ads typically run for 4 weeks or longer for intensive campaigns.
Pr 11 music
The document discusses considerations for music in commercial production. Producers must choose music styles and functions to match the tone and purpose of their ads. They must also seek permission to use copyrighted music through organizations like PRS, who distribute royalties to artists. While fair use allows limited use of excerpts, using full songs requires licensing. There is no "7-second rule" allowing unlicensed use of short excerpts. Producers may find it easiest to use original music they composed to avoid licensing fees. E6 radio has a library of copyrighted music their producers can use for their shows.
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This radio advertisement promotes Canon's new XS 200 IS camera to older listeners of Absolute Radio. It uses a male voice to provide factual tips and information about the camera's features in a way that stereotypes men as wanting these details, while a female voice speaks seductively to attract male attention. The advertisement encourages listeners to buy the camera for themselves or as a Christmas present by emphasizing its high quality pictures and additional features. It aims to get both Canon and Absolute Radio stuck in the listener's mind through repetition of their names.
Job roles in radio
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The Nandos radio advert uses a humorous and repetitive style with a simple, modern tone. It features a male voice impersonating a Mexican accent saying "It's ok!" and promoting Nandos' tagline "cheeky Nandos". The overall message is that everyone is welcome to eat at Nandos. It aims to be an amusing yet informative advert about the food options, though it could have included contact details. The salsa music matches the fake Mexican accent used for comedic effect.
Canon advert anaylsis sheet
This radio advert promotes a Canon camera, mentioning the Canon name 3 times. It uses a conversational tone as a seductive female voice provides informative tips to attract male listeners. The overall message is to buy the camera for the best quality winter photographs. While detailed and persuasive, the advert could have been more concise and catchy with its long tagline of "Absolute radio's winter photography guide with Canon."
Vw advert analysis sheet
The radio advertisement promotes the Volkswagen Passat Highline Plus. It uses a male voice and a female voice impersonating a sat nav to describe features of the car like heated seats and Bluetooth connectivity. The overall message is to get drivers to purchase the Volkswagen Passat Highline Plus by highlighting its technology and luxury features. However, the Volkswagen name is only mentioned once at the end and no contact details are provided, so the advertisement could have been more effective at promoting the Volkswagen brand.
Asa tasksheet
The ASA is the independent regulator of advertising across all media in the UK. They enforce advertising codes written by the Committees of Advertising Practice (CAP) to ensure ads are not misleading, harmful, or offensive. For television and radio, the ASA regulates advertising under a contract with Ofcom.
The CAP writes and maintains the UK Advertising Codes, and provides industry guidance to help create compliant ad campaigns. Getting an ad banned by the ASA can significantly damage brands, so the CAP offers various advice and training services to help advertisers understand and follow the rules.
The codes enforced by regulators in the UK broadcasting system include specific rules for issues like weight loss claims and medicines. The CAP provides online
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The radio advert promotes the Canon XS 200 IS camera, using a serious and repetitive tone with factual tips. It features a female voice with a husky and seductive tone alongside an older male voice describing the camera's features. The advert's purpose is to promote the Canon camera and its offer in time for Christmas, mentioning the product three times over 52 seconds. While detailed and persuasive, the advert is quite long at 54 seconds.
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