Word carrot #lLEGup
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Presentation about the LearnAhead app Word Carrot for the London Education Group - #LEGup #meetup meeting on 28 June 2012
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Word carrot #lLEGup
- 1. Creating a language learning app - London Educational Games Meetup Group (#LEGup) Caroline Moore LearnAhead Ltd. 28.6.12 © Copyright 2011, LearnAhead
- 2. Overview o why now? o principles o usability o development omarketing o what next? o demo 2 © Copyright 2011, LearnAhead
- 3. Why now? o technology o the team o cost o aim 21/03/12 3 © Copyright 2011, LearnAhead
- 4. Principles o interactive experience o appeal o game aspect o scope 4 © Copyright 2011, LearnAhead
- 5. Usability o intuitive design o global multilingual market o present in international app store 21/03/12 5 © Copyright 2011, LearnAhead
- 6. Development o fast initial development: October 5 – December 21 2011 o detailed graphic specification o in-house designer o iterations: alpha / beta testing 6 © Copyright 2011, LearnAhead
- 7. Marketing o learners: website; facebook; o teachers: free resources, website; facebook; Twitter, Slideshare, Scoopit o SEO on websites and app store o Conferences, competitions 7 © Copyright 2011, LearnAhead
- 8. What next? 8 © Copyright 2011, LearnAhead
- 9. Contact info Caroline Moore caroline.moore@learnahead.co.uk @LearnAhead @Constellata www.learnahead.co.uk www.wordcarrot.com www.facebook.com/wordcarrot 28/6/12 9 © Copyright 2011, LearnAhead
Editor's Notes
- Technology: we saw a gap between the potential of smart devices especially phones for language learning, but this not sufficiently realised by others… Team: Three of team have many years’ experience in ELTT, 4th team member – elearning generally in UK at Imperial and large corps (DHL, Disney) – global solutions for training environments; also programming experience and design – Cost: Relatively lo-cost enabled us to self-fun the development of the app; bootstrapping approach = keeping costs as low as possible; common approach in small start-ups; we haven’t yet looked for external funding of any kindAim: Spot an area of pain, and then come up with a solution for the pain; where’s the pain in language learning – remembering new words. We based our app on a Flash based routine we had seen do really well in China.
- Interactive exp: we deliver a chunk which can last from 2 – 10 minutes; on the move…Appeal: We planned for app to appeal to YLs and adults (a challenge?) but exp suggests that adults enjoy games as much as YLs (in2english) – office workers on in2english shooting balloons to spell words – across the boardGame aspect: Learning langs thru playing games isn’t as exploited as could be and we wanted to gain expertise in this area, and so we wanted to develop game aspect (not many lang learning apps are based on games). This is just a learning exp – will it be effective? Will it be sticky?Scope: don’t try to do too much – it’s only to remember vocab – we constantly had to keep ourselves in check…
- GrahamMinimal text – used without a great deal of instructions – wanted to incorporate that into app;App present in global marketOne app for whole worldMetalanguage kept to minimum to avoid multiple language versions
- Kim Budget – boostrapping; challenge; free mediaCustomers: learners WC (multi languages), teachers WC (handout), content creators who might be interested in LAPricing: lo-cost; mass marketSEO – adding it; challenging in multi languages
- World domination! US English version, More languages, projects with publishers…
- COMPETITION