These slides were presented during SMX Paris in June 2013 by an ex-Googler from the Search Quality team, Sebastien Monnier, now a SEO at Woptimo International. He gives a few insights on how Google engineers think penalties.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Google Analytics Power-Reporting For SEO & SEM. PRESENTATION: Google Analytics Power Reporting - Given by Andrew Garberson, @garberson - LunaMetrics, Manager of Search. #SMX #23C2
1) Use strong passwords, two-factor authentication, and password managers to better secure login credentials.
2) Implement SSL/HTTPS to encrypt data transfer and secure file permissions to prevent unauthorized access to server files.
3) Regularly update WordPress core, plugins, themes, passwords, and backups and remove unused items to maintain security.
Adaptability: How to Shape The Future with Innovation & Strategy?Dr. Max McKeown
Dr. Max Mckeown, author of The Strategy Book, explains how powerful principles of Adaptability, Innovation and Strategy can shape better futures for individuals and groups.
www.twitter.com/maxmckeown
Talk written in partnership with Guy Podjarny
When a user opens Facebook, he wants to post a picture. When she logs into her bank, she wants to see her balance. For our users, security is not front of mind. If it gets in their way – they’re likely to look for a shortcut or skip it entirely. And yet, we consistently push security decisions to users, ranging from passwords to security warnings, usually resulting in an experience that’s neither usable nor secure.
This talk shares examples that aspire to solve the problem, best practices, and discusses how to provide a secure experience that doesn’t alienate users.
This document outlines 7 common mistakes to avoid when conducting SMS marketing campaigns:
1) Using bought lists without proper consent. Ensure you follow CAN-SPAM rules and opt-in procedures.
2) Having a confusing call to action in SMS messages. Keep the CTA clear, simple, and directed to opting in.
3) Sending more messages than promised in the campaign strategy. Stick to the frequency promised to avoid violating rules.
4) Poor timing of messages like during rush hour or across time zones. Be mindful of recipients' schedules.
5) Including too much information in one message. Keep SMS short since messages may be truncated or out of order.
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From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Google Analytics Power-Reporting For SEO & SEM. PRESENTATION: Google Analytics Power Reporting - Given by Andrew Garberson, @garberson - LunaMetrics, Manager of Search. #SMX #23C2
1) Use strong passwords, two-factor authentication, and password managers to better secure login credentials.
2) Implement SSL/HTTPS to encrypt data transfer and secure file permissions to prevent unauthorized access to server files.
3) Regularly update WordPress core, plugins, themes, passwords, and backups and remove unused items to maintain security.
Adaptability: How to Shape The Future with Innovation & Strategy?Dr. Max McKeown
Dr. Max Mckeown, author of The Strategy Book, explains how powerful principles of Adaptability, Innovation and Strategy can shape better futures for individuals and groups.
www.twitter.com/maxmckeown
Talk written in partnership with Guy Podjarny
When a user opens Facebook, he wants to post a picture. When she logs into her bank, she wants to see her balance. For our users, security is not front of mind. If it gets in their way – they’re likely to look for a shortcut or skip it entirely. And yet, we consistently push security decisions to users, ranging from passwords to security warnings, usually resulting in an experience that’s neither usable nor secure.
This talk shares examples that aspire to solve the problem, best practices, and discusses how to provide a secure experience that doesn’t alienate users.
This document outlines 7 common mistakes to avoid when conducting SMS marketing campaigns:
1) Using bought lists without proper consent. Ensure you follow CAN-SPAM rules and opt-in procedures.
2) Having a confusing call to action in SMS messages. Keep the CTA clear, simple, and directed to opting in.
3) Sending more messages than promised in the campaign strategy. Stick to the frequency promised to avoid violating rules.
4) Poor timing of messages like during rush hour or across time zones. Be mindful of recipients' schedules.
5) Including too much information in one message. Keep SMS short since messages may be truncated or out of order.
6) S
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SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
This document provides an overview of SEO best practices. It covers:
1. Setting up important SEO accounts like Google Search Console and Google My Business.
2. Conducting keyword research to identify target keywords and search volumes.
3. On-site optimization factors like optimizing content for relevance and user engagement, as well as technical elements like titles, descriptions and linking.
4. Off-site optimization techniques to build backlinks, like getting listed on directories, guest blogging and creative projects.
The goal is to help readers understand key elements of SEO and provide strategies to improve search engine rankings.
This document discusses opportunities for improving Microsoft's marketing through strategic alignment, role clarity, and focus on quality deliverables. It highlights how apps and screens have become ubiquitous and how they reflect different needs and personalities. Data shows people use multiple screens simultaneously and that immersive apps allow deeper participation than passive media. The goal is to leverage these insights for higher engagement marketing.
Fibra-Cel is a solid support matrix used in packed-bed bioreactors for growing anchorage-dependent and suspension cells. It provides advantages over microcarriers like faster cell attachment, avoidance of stirring interruptions, and ability to achieve high cell densities through perfusion. Fibra-Cel bioreactors have been used commercially to produce products like a gene therapy drug and rabies vaccines. Compared to other systems, Fibra-Cel can produce higher yields and allow smaller bioreactors, reducing costs.
This document describes a Pokémon team consisting of 6 Pokémon - Swampert, Houndoom, Dragonite, Gengar, Scizor, and Breloom. Each Pokémon is listed with its nickname, type, move set, and nature.
The Late Period of Ancient Egypt saw foreign powers conquer and rule over Egypt. From 1075-715 BC, the Nubians conquered Egypt during the 21st-25th dynasties. From 715-332 BC, the Persians ruled Egypt during the 26th-30th dynasties. In 332 BC, Alexander the Great conquered Egypt, and in 196 BC the Rosetta Stone was carved. Cleopatra VII reigned from 51 BC and had a son with Julius Caesar. In 30 BC, Egypt became a province of the Roman Empire.
The document discusses the Texas STaR Chart, which is used by the state of Texas to measure schools' technology readiness and progress. It measures key areas like teaching and learning, educator preparation, leadership, and infrastructure. The presentation reviews the STaR Chart components and ratings, shares North Shore High's STaR Chart results, which identify educator preparation as an area for improvement, and discusses plans to provide more engaging professional development to help the school hit its target rating of Target Tech.
This document contains a family tree and information about the Masada family reunion held in Honolulu, HI on November 24, 2012. The family tree spans multiple generations and includes names, birth/death dates, and marriages. It also lists some extended family members and thanks those who helped plan the reunion.
Taking the lead: customer acquisition barometer 2015Rachel Aldighieri
This document summarizes a presentation on customer acquisition strategies. It discusses key findings from research on how consumers prefer to be contacted by companies compared to how marketers currently engage consumers. There is a preference gap shown between these two. The presentation also shares results from a fantasy football marketing campaign that engaged fans by tapping into the insight that many fans will select players for their fantasy team that are not actually on the real team they support. This campaign helped drive significant growth in registrations and engagement through leveraging an understanding of fan behaviors. The document concludes with a panel discussion on effective acquisition strategies.
Rice Junior High completed their annual STAR Chart survey which analyzes the school's progress in meeting state technology goals. The school scored highest in Areas III and IV related to leadership/support and infrastructure. While technology is available, the survey found that teacher training and development was lacking, classified as "developing". The summary concludes that as a new school, Rice JH has set high standards academically and the STAR Chart will help identify areas to focus on for continued improvement.
This document provides an overview of trends and issues from the Information Commissioner's Office (ICO), including key statistics on Data Protection Act (DPA) complaints and enforcement actions. Common data protection failures seen by the ICO include a lack of training, inadequate policies and procedures, and failure to implement appropriate technical solutions like encryption. The ICO has a range of regulatory and enforcement options, including civil monetary penalties (CMPs), with a framework that considers the seriousness, aggravating/mitigating factors, financial impact, objectives, and consistency with past cases. An example CMP of £50,000 issued to Amber UPVC Fabrications Ltd is described.
This document provides an agenda and information for a DMA Awards workshop on presenting entries. The workshop covers best practices for presenting creative work, strategy, and results. It also reviews the DMA category options and criteria. Speakers will discuss tips for various elements, including focusing on objectives and results, telling a story, and revising submissions. Attendees can ask questions and learn how winning a DMA provides benefits like thought leadership, developing talent, and attracting the best clients and agencies.
Nicky Locascio is a junior right-handed pitcher at Community School of Naples who has helped lead his team to two district titles. He has a batting average of .356 with an on-base percentage of .434 and slugging percentage of .493. On the mound, he had an ERA of 1.95 with 63 strikeouts and only 17 walks. At a recent showcase in front of many college scouts, Locascio pitched three flawless innings and combined with teammates on a no-hitter, then hit for the cycle in four games by getting a home run, triple, two doubles, and two singles.
The document outlines the agenda for a conference on agencies and procurement. It discusses different models for remunerating agencies, including commission, fees, payment by results, and value-based pricing. Speakers from agencies and procurement provide perspectives on the challenges of negotiating compensation and determining fair models. A 10-step process for successful agency procurement is also presented, covering preparation, agreement on scope of work, costs, key performance indicators, and evaluation.
“The 4 C’s of Social Media” illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts.
The infographic was shaped by the results of UBM Tech’s 2013 Social Media @Work research report, which takes a deep dive into the role social media plays in the business technology market. The research was based on a survey taken by 462 IT buyers, as well as 155 b-to-b technology marketers conducted in late 2012.
Maya Bull, Head of CRM at the Guardian, shares 5 things she has learned from email this year. She found that increased email frequency leads to higher engagement and sales. Personalization and targeting emails effectively also increases clickthrough and conversion rates. Additionally, more people are opening emails on mobile devices. Testing different strategies like copy length, content personalization and segmentation can significantly improve email performance metrics and drive substantial revenue growth.
The document provides an agenda for the DMA-IDM Scotland Conference on June 12, 2013. The agenda includes presentations on cross-channel marketing, mobile visual discovery, telling stories in a digital context, reimagining business, and a panel discussion. There will also be time for networking and refreshments. The conference aims to explore new approaches and opportunities in data-driven marketing across multiple channels.
Google Penguin Check Up - Did You Get Hit By Penguin? Find Out How To Take Ad...Ian Greenen
The Google Penguin real-time algorithm which started rolling out on September 23, 2016, has now rolled out fully to all of
Google’s data centers. Those hit by any version of Penguin before — including Penguin 1.0 from April 24, 2012, through
Penguin 3.0 from October 17, 2014 — should see an impact to their rankings if they made link cleanup efforts.
In this webinar you will learn:
What you need to know about the Penguin update
How to identify if your site has been negatively impacted
How to manage the negative impacts on your website.
This presenter for this webinar will be:
Pierre M. Fiorini, Ph.D.
Managing Partner At CF Search Marketing
Google Penguin Check Up - Did You Get Hit By Penguin? Find Out How To Take Ad...Ian Greenen
The Google Penguin real-time algorithm which started rolling out on September 23, 2016, has now rolled out fully to all of
Google’s data centers. Those hit by any version of Penguin before — including Penguin 1.0 from April 24, 2012, through
Penguin 3.0 from October 17, 2014 — should see an impact to their rankings if they made link cleanup efforts.
In this webinar you will learn:
What you need to know about the Penguin update
How to identify if your site has been negatively impacted
How to manage the negative impacts on your website.
This presenter for this webinar will be:
Pierre M. Fiorini, Ph.D.
Managing Partner At CF Search Marketing
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
This document provides an overview of SEO best practices. It covers:
1. Setting up important SEO accounts like Google Search Console and Google My Business.
2. Conducting keyword research to identify target keywords and search volumes.
3. On-site optimization factors like optimizing content for relevance and user engagement, as well as technical elements like titles, descriptions and linking.
4. Off-site optimization techniques to build backlinks, like getting listed on directories, guest blogging and creative projects.
The goal is to help readers understand key elements of SEO and provide strategies to improve search engine rankings.
This document discusses opportunities for improving Microsoft's marketing through strategic alignment, role clarity, and focus on quality deliverables. It highlights how apps and screens have become ubiquitous and how they reflect different needs and personalities. Data shows people use multiple screens simultaneously and that immersive apps allow deeper participation than passive media. The goal is to leverage these insights for higher engagement marketing.
Fibra-Cel is a solid support matrix used in packed-bed bioreactors for growing anchorage-dependent and suspension cells. It provides advantages over microcarriers like faster cell attachment, avoidance of stirring interruptions, and ability to achieve high cell densities through perfusion. Fibra-Cel bioreactors have been used commercially to produce products like a gene therapy drug and rabies vaccines. Compared to other systems, Fibra-Cel can produce higher yields and allow smaller bioreactors, reducing costs.
This document describes a Pokémon team consisting of 6 Pokémon - Swampert, Houndoom, Dragonite, Gengar, Scizor, and Breloom. Each Pokémon is listed with its nickname, type, move set, and nature.
The Late Period of Ancient Egypt saw foreign powers conquer and rule over Egypt. From 1075-715 BC, the Nubians conquered Egypt during the 21st-25th dynasties. From 715-332 BC, the Persians ruled Egypt during the 26th-30th dynasties. In 332 BC, Alexander the Great conquered Egypt, and in 196 BC the Rosetta Stone was carved. Cleopatra VII reigned from 51 BC and had a son with Julius Caesar. In 30 BC, Egypt became a province of the Roman Empire.
The document discusses the Texas STaR Chart, which is used by the state of Texas to measure schools' technology readiness and progress. It measures key areas like teaching and learning, educator preparation, leadership, and infrastructure. The presentation reviews the STaR Chart components and ratings, shares North Shore High's STaR Chart results, which identify educator preparation as an area for improvement, and discusses plans to provide more engaging professional development to help the school hit its target rating of Target Tech.
This document contains a family tree and information about the Masada family reunion held in Honolulu, HI on November 24, 2012. The family tree spans multiple generations and includes names, birth/death dates, and marriages. It also lists some extended family members and thanks those who helped plan the reunion.
Taking the lead: customer acquisition barometer 2015Rachel Aldighieri
This document summarizes a presentation on customer acquisition strategies. It discusses key findings from research on how consumers prefer to be contacted by companies compared to how marketers currently engage consumers. There is a preference gap shown between these two. The presentation also shares results from a fantasy football marketing campaign that engaged fans by tapping into the insight that many fans will select players for their fantasy team that are not actually on the real team they support. This campaign helped drive significant growth in registrations and engagement through leveraging an understanding of fan behaviors. The document concludes with a panel discussion on effective acquisition strategies.
Rice Junior High completed their annual STAR Chart survey which analyzes the school's progress in meeting state technology goals. The school scored highest in Areas III and IV related to leadership/support and infrastructure. While technology is available, the survey found that teacher training and development was lacking, classified as "developing". The summary concludes that as a new school, Rice JH has set high standards academically and the STAR Chart will help identify areas to focus on for continued improvement.
This document provides an overview of trends and issues from the Information Commissioner's Office (ICO), including key statistics on Data Protection Act (DPA) complaints and enforcement actions. Common data protection failures seen by the ICO include a lack of training, inadequate policies and procedures, and failure to implement appropriate technical solutions like encryption. The ICO has a range of regulatory and enforcement options, including civil monetary penalties (CMPs), with a framework that considers the seriousness, aggravating/mitigating factors, financial impact, objectives, and consistency with past cases. An example CMP of £50,000 issued to Amber UPVC Fabrications Ltd is described.
This document provides an agenda and information for a DMA Awards workshop on presenting entries. The workshop covers best practices for presenting creative work, strategy, and results. It also reviews the DMA category options and criteria. Speakers will discuss tips for various elements, including focusing on objectives and results, telling a story, and revising submissions. Attendees can ask questions and learn how winning a DMA provides benefits like thought leadership, developing talent, and attracting the best clients and agencies.
Nicky Locascio is a junior right-handed pitcher at Community School of Naples who has helped lead his team to two district titles. He has a batting average of .356 with an on-base percentage of .434 and slugging percentage of .493. On the mound, he had an ERA of 1.95 with 63 strikeouts and only 17 walks. At a recent showcase in front of many college scouts, Locascio pitched three flawless innings and combined with teammates on a no-hitter, then hit for the cycle in four games by getting a home run, triple, two doubles, and two singles.
The document outlines the agenda for a conference on agencies and procurement. It discusses different models for remunerating agencies, including commission, fees, payment by results, and value-based pricing. Speakers from agencies and procurement provide perspectives on the challenges of negotiating compensation and determining fair models. A 10-step process for successful agency procurement is also presented, covering preparation, agreement on scope of work, costs, key performance indicators, and evaluation.
“The 4 C’s of Social Media” illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts.
The infographic was shaped by the results of UBM Tech’s 2013 Social Media @Work research report, which takes a deep dive into the role social media plays in the business technology market. The research was based on a survey taken by 462 IT buyers, as well as 155 b-to-b technology marketers conducted in late 2012.
Maya Bull, Head of CRM at the Guardian, shares 5 things she has learned from email this year. She found that increased email frequency leads to higher engagement and sales. Personalization and targeting emails effectively also increases clickthrough and conversion rates. Additionally, more people are opening emails on mobile devices. Testing different strategies like copy length, content personalization and segmentation can significantly improve email performance metrics and drive substantial revenue growth.
The document provides an agenda for the DMA-IDM Scotland Conference on June 12, 2013. The agenda includes presentations on cross-channel marketing, mobile visual discovery, telling stories in a digital context, reimagining business, and a panel discussion. There will also be time for networking and refreshments. The conference aims to explore new approaches and opportunities in data-driven marketing across multiple channels.
Google Penguin Check Up - Did You Get Hit By Penguin? Find Out How To Take Ad...Ian Greenen
The Google Penguin real-time algorithm which started rolling out on September 23, 2016, has now rolled out fully to all of
Google’s data centers. Those hit by any version of Penguin before — including Penguin 1.0 from April 24, 2012, through
Penguin 3.0 from October 17, 2014 — should see an impact to their rankings if they made link cleanup efforts.
In this webinar you will learn:
What you need to know about the Penguin update
How to identify if your site has been negatively impacted
How to manage the negative impacts on your website.
This presenter for this webinar will be:
Pierre M. Fiorini, Ph.D.
Managing Partner At CF Search Marketing
Google Penguin Check Up - Did You Get Hit By Penguin? Find Out How To Take Ad...Ian Greenen
The Google Penguin real-time algorithm which started rolling out on September 23, 2016, has now rolled out fully to all of
Google’s data centers. Those hit by any version of Penguin before — including Penguin 1.0 from April 24, 2012, through
Penguin 3.0 from October 17, 2014 — should see an impact to their rankings if they made link cleanup efforts.
In this webinar you will learn:
What you need to know about the Penguin update
How to identify if your site has been negatively impacted
How to manage the negative impacts on your website.
This presenter for this webinar will be:
Pierre M. Fiorini, Ph.D.
Managing Partner At CF Search Marketing
[US] Searchmetrics X 3Q Lunch & Learn - Jordan KoeneSearchmetrics
This document discusses various search engine changes from Google, including Panda, Penguin, and other algorithm updates. It provides details on the types of sites that tend to be winners and losers from each update. Specific examples are given of sites that increased or decreased in rankings. Advice is provided on building quality content to withstand these algorithm changes. Manual penalties from Google are also mentioned.
The next Google update, Penguin, has been a hot topic for search marketers and there has been much anticipation of its launch. Google recently announced that Penguin will launch “as soon as it’s ready,” but remains vague on the specific timing. So what does that mean for marketers and what should they do now?
Merove Heifetz, Associate Director of SEO & Digital Strategy and Bonnie Herman, Senior Account Manager of SEO & Digital Strategy will discuss what the Penguin update may entail, how to prepare your site and why it’s so important.
In this webinar you will learn:
• What you need to know about the upcoming Penguin update
• What necessary steps to take to prepare your website for Penguin
• How to identify if your site has been negatively impacted
• How to manage the negative impacts on your website
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...Search Engine Journal
What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.
Originally presented at a DNN webinar, "Google’s Latest Algorithm Update! What You Need to Know."
http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/420806
In 2013, Google has made big changes to its Penguin algorithm that you need to know about. Google Penguin 2.0 can affect your how your website stacks up against the competition.
This presentation covers:
1) Google's recent Penguin 2.0 update
2) How Penguin 2.0 can impact your SEO, PPC and SEM.
3) How to integrate social media onto your website
4) How social media can play well with both SEO and PPC
In 2014 google engineers changed their search engine algorithms lots of times. Here i am going to share how that algorithms affect on websites. Whats happened ebay?? on panda time.
Comment rendre Google amoureux de votre site webSMX Paris
SMX Paris 2015
Chaque jour, les référenceurs cherchent à séduire Google. Nous abordons de manière précise quelles sont les principales attentes de Google, quelles sont les mauvaises pratiques aujourd’hui rédhibitoires. Comment prévenir les « ruptures » (pénalités Panda / Pinguin)? Et comment se positionner durablement dans les résultats de recherche. Vous obtiendrez les clés pour vivre des jours heureux sous le soleil des SERPs.
Panda and penguin google search algorithmbankimpandey
The document provides an overview of Google's Panda and Penguin algorithms. It discusses how Panda focuses on overall site quality while Penguin addresses spammy backlinks. The document lists questions from Google's checklist to evaluate site quality under Panda. It also explains that Penguin analyzes backlink profiles and now runs in real-time at a more granular level, allowing penalties on individual links. Webmasters are advised to improve overall site quality and backlink profiles to respond to the algorithms.
Google Algorithm is set of code or system which particularly used to retrieve data form its search index & provides best possible results for queries. The best links relating to your search query are theoretically the first ones Google lists.
5. Conversie optimalisatie: De stand van zaken in de markt (Google - Jorden L...OrangeValley
14:20 Conversie optimalisatie: De stand van zaken in de markt (Google - Jorden Lentze)
Het gedrag van mensen verandert continue en er bestaan veel mythes over wat wel en niet zou werken voor een website. Dit maakt conversie optimalisatie nog relevanter. In deze presentatie staat Jorden ook stil bij een recent onderzoek onder 150 Europese klanten van Google over de volwassenheid van conversie optimalisatie. Op basis hiervan geeft Jorden zijn beeld over waar volgend jaar de kansen liggen.
Seo neither die nor dead, it just changes all the time! Find How?Smith James
Previously the ideas & strategies of SEO was completely different compare to the present. Earlier The link-building, keyword stuffing and submissions was very useful and important for gaining traffic and positions in SEO.
This document provides a 6-step guide for optimizing a webpage to rank for a target keyword phrase on Google. The steps include: 1) Testing the keyword phrase to ensure it converts visitors; 2) Checking the cache date to ensure recent indexing; 3) Verifying traffic projections for the phrase; 4) Analyzing search results; 5) Using tools to analyze competition; and 6) Checking on-page optimization of the top pages. An example is provided where the author optimized a page for the phrase "meta expires" to increase its ranking from #8 to the top position.
The document discusses strategies for future-proofing SEO, including avoiding penalties, improving user experience, developing great content, and building natural links. It notes Google is increasingly rewarding sites that users love and penalizing those with poor user metrics, duplicate content, or unnatural links. The author recommends businesses continuously survey users, focus on quality content to build trust and memory, and integrate SEO best practices like reviews and Q&As throughout marketing efforts to protect revenue in the changing SEO landscape.
This document summarizes the key points from a November 2013 newsletter from Guru99 covering various topics related to search engine optimization and Google updates.
1) Google's Penguin 2.1 spam-fighting algorithm was released, affecting around 1% of searches. Sites impacted may see traffic drops and need to disavow bad links to recover.
2) A new link analysis software, Link Detox Genesis, was introduced with features like unlimited re-processing of reports.
3) A webmaster reported having a manual penalty revoked on the www version of their site by Google, but the penalty remained on the non-www version.
4) An analysis of websites impacted by Penguin 2.0 showed many
SEO can be a daunting term and a daunting task so we at Ignition Search have broken down the essentials of SEO and what you can do to create a successful strategy for your brand.
Google Penalty Recovery Secrets Leaked - Worth $13.38DonaldMiley
This e-book covers all about Google algorithmic and manual penalties, their effects, prevention of penalties and recovery from penalty in case you’re affected. For more visit us at http://www.amazon.com/Google-penalty-recovery-prevention-Nadar-ebook/dp/B00HSLGLI4
This document provides a guide to optimizing websites for Google search rankings. It discusses testing various keywords to see which convert visitors into buyers using paid search ads. It then gives a step-by-step example of optimizing a page for the keyword phrase "meta expires" which ranked #8 in 2008. The steps include verifying the keyword's profitability, on-page optimization of title, description and content, getting links and monitoring rankings over time.
These slides have been presented at Supereweek conference in October 2012 in Siania, Romania.
They give an overview of what are the different Google penalties : manual penalty, automatic penalty and also the famous Google Panda and Google Penguin.
We present some advice to get out of penalties. If you want more information, don't hesitate to contact us at woptimo.com
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Évaluer la lisibilité et la pertinence de son contenu, étape indispensable po...Woptimo
Comment le creative thinking permet-il de mettre en oeuvre les étapes nécessaires à une stratégie de contenu utile pour le SEO, mais pas uniquement...
Présentation faite en collaboration avec Sonia Milanello, content strategist freelance https://www.linkedin.com/in/soniamilanello
Tout savoir sur les sources de trafic dans Google AnalyticsWoptimo
Présentation donnée lors du SEO Camp Lyon en 2019.
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Google Data Studio et Google Search Console : l'intégration via le data blendingWoptimo
Conférence donnée par Coralie Amable, web analyst chez Woptimo lors du SEO Camp'us 2019 à Paris. Découvrez comment exploiter au mieux les données de Search Console grâce à Google Data Studio, l'outil de data vizualisation de Google.
Comment modifier le sens d’un message de marque sans perdre en visibilité ?Woptimo
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Conférence au SEO Campus Lyon le 21 avril 2017 sur les 10 erreurs les plus fréquemment commises sur GA : mauvaise attribution, taux de rebond mal calculé, objectifs mal compris....
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Reportings SEO avec Google Data Studio - SEO Campus Paris 2017Woptimo
Conférence de Vincent Lahaye et Sébastien Monnier sur le reporting SEO facilité grâce à Google Data Studio, notamment avec l'intégration de Google Search Console, Google Sheets et Supermetrics
What is Content Analytics - MeasureCamp London 2016Woptimo
Content analytics uses natural language processing techniques like n-grams and TF-IDF metrics to analyze content relevance. N-grams identify frequently occurring sequences of words in a document, while TF-IDF compares word frequencies in a topic corpus versus a general corpus to determine how important words are to a topic. By analyzing a document's n-grams against relevant topic corpora and a general corpus using TF-IDF, a content analyst can identify keywords that are highly relevant to the topic and optimize the document's content accordingly to improve search engine rankings.
La fermeture de Buzzea en 2014 a provoqué un vent de panique dans la communauté des blogueurs. Pourtant, il est toujours possible de travailler avec les annonceurs et les agences.
Travailler avec les agences est une étape essentielle lorsque l'on souhaite monétiser son blog. Il est possible en quelques clics d'optimiser son site et augmenter le nombre de ses collaborations.
Google Humming et Knoweldge Vault : la recherche sémantique de Google expliquéeWoptimo
Présentation faite à l'occasion du SEO Camp Day à Nantes en novembre 2014 par Sébastien Monnier.
Explications sur Google Knowledge Vault et les méthodes d'extraction d'entités et de relation par Google.
Google venice update : Le SEO local expliquéWoptimo
En 2012, Google a sorti une mise à jour passée à l'époque relativement inaperçue. Pourtant, cette update était un premier pas vers Hummingbird et la prise en compte de l'intention de l'utilisateur. Désormais, pour une partie importante des requêtes, les résultats sont totalement personnalisés. Les slides présentés ici permettent de comprendre comment Google interprète ces requêtes.
Cette présentation a été faite lors du SEO Camp Day Albi le 12 avril 2014
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Google Hummingbird est un nouvel algorithme de Google sorti en septembre 2013.
Ce nouveau système révolutionne la manière dont Google interprète les requêtes et les pages web. Dans cette présentation, nous expliquons ces concepts, en liaison avec la linguistique. Nous analysons, ainsi, les changements que cela implique pour le SEO.
Présentation réalisée par Sébastien Monnier et Anthony Sigogne, Woptimo, au SEO campus à Paris le 13 mars 2014.
Universal Analytics and SEO: How to improve your SEM strategy with Analytics'...Woptimo
Presentation made at the Superweek 2014 in Hungary by Sébastien Monnier from Woptimo. These slides explain a few tips on how you can configure Universal Analytics, with the help of Google Tag Manager, to have a better understanding of your SEO and SEA traffic.
Techniques de netlinking après Google Penguin - SEO Campus 2013Woptimo
Ces slides sont issus de la conférence sur le linking post Penguin présenté par Sébastien Monnier de la société Woptimo.
L'argument majeur tient en quelques mots : Maintenant que Google a des algorithmes puissants basés, entre autres, sur des review manuelles, il ne faut faire que des liens qui fassent sens. Ne cherchez donc plus des opportunités de liens en tant que tel, mais des prétextes, des raisons pour faire des liens. Si un lien a une raison d'être, il ne sera jamais pénalisé... et votre site restera du bon côté de la barrière.
Pénalités Google : Google Penguin, Google Panda : quelle stratégie de Google?Woptimo
Dans cette présentation, réalisée pour le SMX Paris de juin 2012, Sébastien Monnier, ancien membre de l'équipe Qualité de recherche de Google analyse les pénalités de Google, en particulier Google Penguin, sous un angle original.
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...AlexanderRichford
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation Functions to Prevent Interaction with Malicious QR Codes.
Aim of the Study: The goal of this research was to develop a robust hybrid approach for identifying malicious and insecure URLs derived from QR codes, ensuring safe interactions.
This is achieved through:
Machine Learning Model: Predicts the likelihood of a URL being malicious.
Security Validation Functions: Ensures the derived URL has a valid certificate and proper URL format.
This innovative blend of technology aims to enhance cybersecurity measures and protect users from potential threats hidden within QR codes 🖥 🔒
This study was my first introduction to using ML which has shown me the immense potential of ML in creating more secure digital environments!
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
MySQL InnoDB Storage Engine: Deep Dive - MydbopsMydbops
This presentation, titled "MySQL - InnoDB" and delivered by Mayank Prasad at the Mydbops Open Source Database Meetup 16 on June 8th, 2024, covers dynamic configuration of REDO logs and instant ADD/DROP columns in InnoDB.
This presentation dives deep into the world of InnoDB, exploring two ground-breaking features introduced in MySQL 8.0:
• Dynamic Configuration of REDO Logs: Enhance your database's performance and flexibility with on-the-fly adjustments to REDO log capacity. Unleash the power of the snake metaphor to visualize how InnoDB manages REDO log files.
• Instant ADD/DROP Columns: Say goodbye to costly table rebuilds! This presentation unveils how InnoDB now enables seamless addition and removal of columns without compromising data integrity or incurring downtime.
Key Learnings:
• Grasp the concept of REDO logs and their significance in InnoDB's transaction management.
• Discover the advantages of dynamic REDO log configuration and how to leverage it for optimal performance.
• Understand the inner workings of instant ADD/DROP columns and their impact on database operations.
• Gain valuable insights into the row versioning mechanism that empowers instant column modifications.
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Keywords: AI, Containeres, Kubernetes, Cloud Native
Event Link: https://meine.doag.org/events/cloudland/2024/agenda/#agendaId.4211
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...GlobalLogic Ukraine
Під час доповіді відповімо на питання, навіщо потрібно підвищувати продуктивність аплікації і які є найефективніші способи для цього. А також поговоримо про те, що таке кеш, які його види бувають та, основне — як знайти performance bottleneck?
Відео та деталі заходу: https://bit.ly/45tILxj
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
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AGENDA
1. Google Penalties : Where we are now
2. Google‘s Data
3. How to create a good algorithm
4. What about this new Penguin?
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AUTOMATIC PENALTIES
Automatic penalties are based on data and try to fix breaches in Google’s
algorithm.
Examples :
Fight against automatic gibberish text (charabia)
- Check every n-grams on a page. If less than n% of the n-grams can be
found anywhere else on the web.
Apply a high probability of spam
- If a page has more than 10 highly competitive keywords separated by
comma
Classify it as keyword stuffed page
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MANUAL PENALTIES
Manual penalties are specific fixes for one or several websites. They are
mostly applied by Search Quality team.
Based on specific guidelines for issues usually too difficult to tackle with
algorithms
Ability to semi-automate them with simple rules
Example:
This website is ranking for this query. However, it has 15 links with the same
anchor from blog articles that do not seem legitimate
This website should not get benefits from these links and future links
with this anchor should be discounted until the webmaster removes bad
linking.
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PANDA
Suggestion for a Panda recipe:
Number of bounces back to serp in less than 30 sec
+
Number of visits that end up clicking on ads or useless websites
-
Number of people searching for your brand
-
Number of social shares
=
Panda adjustment notation
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PENGUIN
Main Penguin algorithm is about links
Example:
If 10 sites linking to you with the same anchor have already been
neutralized, the 5 others links with this anchor may be neutralized as
well + decrease in ranking on this keyword.
These 5 websites may also be automatically neutralized if there are many
suspicious links.
This hurts a lot link-wheel, spam comments and other BH techniques
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SIGNALS GOOGLE IS USING OR MAY USE
What are Google’s source of information:
• Your website: HTML code, images, videos…
• Other website: Backlinks, mention…
• Specific website: Social signals, interaction…
• The Serps: click-trough rate, bounce back to serp, number of search for a
given query…
• User’s behavior: based on
• Google Toolbar ??
• Chrome ??
• ISP data ??
• Web browser emulation ??…
• Quality Rater’s feedback
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What is Google’s approach for new algorithms?
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WHAT GOOGLE CARES ABOUT
• SPEED: Never slow down a query
• Serp quality: Are the provided changes actually making things better
• Collateral damage: Do I hurt something else?
• Cost: Is this algorithm too expensive?
• Communication: Will spammers change their behavior in a good way?
It seems that communication is now more important than collateral damage
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CREATING A GOOD ALGORITHM…
• Isolate a quality issue
• Divide between good and bad user experience
• Check data associated to good experience and to bad experience
• Find a good mix of data and set up a threshold
• Launch an A/B serp testing
• If quality is increasing, launch it…
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What about this new Penguin
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WHAT WE KNOW
• Penguin 4 goes much deeper into the websites
• It also hit adult websites
• It is global
Penguin can’t be too specific (ex : fight against advertorials…)
Mostly about bad linking
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NEW APPROACH
Manual battle against bad links is expensive and not that efficient…
Google may want to change its approach regarding backlinks.
What could by this new approach?
Discount any backlinks that is not white-listed
By default, 1 new backlink is suspicious unless considered otherwise.
All backlinks that have just a small amount of suspicion should be
neutralized.
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DANGER
Danger of this method: Serp quality can decrease…
As linkspammers can be very good sites too.
Webmasters need to be educated and the serp should still be relevant.
How to solve this problem?
Google Penguin !!!
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STEP BY STEP GUIDE TO PENGUIN
Step By Step :
1st – communicate (a lot) about bad links
2nd – go gradually. Do not penalize all the backlinks in 1 shot
3rd – hold the changes and assess the post-penguin Serp quality
4th – If everything’s ok, release the beast
5th – Reiterate with other backlinks / sites
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Thank you
Follow me @smonnier
SEO – LINK MARKETING – GOOGLE ANALYTICS – ADWORDS – ERGONOMIE WEB –
CRÉATION DE SITES – R&D