This document provides a summary and analysis of fashion and style trends forecasted for Spring/Summer 2015. It identifies key trends among Millennials such as a belief in optimism, cooperation, and social change. Visual trends include light silhouettes, glitter, neon colors and blacklight inspiration. Individual influencers are profiled like Shannon of House of Gasoline Glamour. Overall themes discussed include freedom of expression, digital evolution, and experience over material items.

1. Caroline e. miller
october 3, 2013
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2. ConvictioN. Spring/summer 2015
Forecast. Megatrends. s/s 15. Women. caroline miller 1
The Millennial generation or generation Y were in the
front row when the world went digital. watched the world
trade center towers fall. grew up and entered a world
with outrageously high unemployment rates, soaring debt and
overall economic turmoil. Still, they face the future with
optimism and the conviction that they can change
the world.By uniting and working together, anything is pos-
sible.the greater good is more important.
Charitablie & Ethical causes are important to them.
non-conformity rules.Experimentation, new ap-
proaches, pushing the limits.innovation, cre-
ation, entrepreneurialism, forging a dialogue
for the future.rising for the challenge,
breaking rules so they can make new ones. new
ways of thinking.
INTRODUCTION.

3. Conviction. Spring/summer 2015
Forecast. Megatrends. s/s 15. WomeN caroline miller 2
Influencers.
“Clowny Lady," Shannon and her House of Gasoline
Glamour is a Los Angeles-based line of cus-
tom clothes, shoes and accessories that reflect
Shannon's philosophy on life that “The only law
is survival." Glitter, rhinestones, feathers,
chains, spikes, and even bullets make for a no-
ticeably bold and surreal fashion collection that
exudes a free-spirited and enormously creative
lifestyle.
Claire Distenfeld,“Fivestory," an upper-east side manhat-
tan boutique. She is recognized for having a simple, tra-
ditional and sophisticated style that displays the perfect
balance between feminine and masculine qualities. Her sin-
gle strand necklaces that are designed with large eye-popping
stones serve as a perfect complement to less-feminine items
of clothing, such as a classic button-front collared shirt.
distenfeld’s revaluing of simplicity and sophistication em-
bodies a major trend that will be seen in 2015. also, her
fusing of genders represents the changing standard of female
beauty that will be a dominant trend in 2015.
Amirah kassem left the fashion industry
to pursue her passions in baking. she is
now the owner of Flour shop bakery, and is
recognized for turning cake baking into an
art form. her ability to bake cakes into
the shape of anything one can dream of em-
braces the innovative methods we have fo-
cused on within the concept of “surreal
that becomes real.” her bright, eccentric
color pallettes also strongly reflect the
visual aesthetic of ss 2015.

4. ConvictioN. Spring/summer 2015
Forecast. Megatrends. s/s 15. Women. caroline miller 3
Trend DNA.
LIGHT, WHIMSI-
CAL SILHOUETTES
YOUTHFULNESS
GLITTER.
SEQUINS. METALLIC.
SPARKLE & sHINE
NEON COLORS,
BRIGHTNESS,BLACK
LIGHT INSPIRATION

5. Conviction. Spring/summer 2015
Forecast. Megatrends. s/s 15. WomeN caroline miller 4
Optimism.
THE FUTURE IS BRIGHT.
OPTIMISM IS ABOUT METALLIC & GLITTER-
ING SURFACES, as brightness is a key
element of this trend. COLOR PALLETTES
WILL INCLUDE GOLD IN METALLIC AND MATTE
TONES, AS WELL AS PINKS IN ROSY SHADES.
2036 C 10123 C

6. ConvictioN. Spring/summer 2015
Forecast. Megatrends. s/s 15. Women. caroline miller 5
ANYTHING IS POSSIBLE. NO BOUNDARIES.
no such thing as failure.Fearless
is about being bold. bold colors,
bold shapes & mostly bold state-
ments! embrace the darker side of
your imagination. dangerous is not
to be feared. celebrate excite-
ment. live in the moment.
fearless.
13-0630 TN2239 C 2018 C

7. Conviction. Spring/summer 2015
Forecast. Megatrends. s/s 15. WomeN caroline miller 6
UNITE AND WORK TOGETHER. COOPERATION. connectedness. harmony is based on the millenni-
al generation ideal that by working together, it is possible to change
the world and make it better. visually, harmony is about the juxtaposition of symbol-
ic images with abstract forms. the color pallette reflects a highly positive manner that exudes a
joyous spirit.
harmony:
being
different
together
HARMONY.
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8. ConvictioN. Spring/summer 2015
Forecast. Megatrends. s/s 15. Women. caroline miller 7
BELIEF IN THE GREATER GOOD. In-
tegrity. honesty. there will be a
strong desire and need for consumer goods
& lifestyle experiences that support eth-
ical practice and genuine integrity. an
aesthetic that evokes innocence, purity &
youthful naivety will embody what this
trend represents.
virtuous.
DS 232-9 C DS 160-9 C DS 148-9 C

9. Conviction. Spring/summer 2015
Forecast. Megatrends. s/s 15. WomeN caroline miller 8
FREEDOM TO EXPRESS YOURSELF. ACCEPTANCE OF ONE ANOTHER. unleash your creativity.
make your imagination into your reality. bad taste means without meaning; without authentici-
ty. celebrate the art of expression. attractive means to have meaning. to tell a
story. to be beautiful is to be authentic.
16-1442TCX
express yourself.
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10. 008 85 07
002 65 22
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ConvictioN. Spring/summer 2015
Forecast. Megatrends. s/s 15. Women. caroline miller 9
BELIEVE IN YOURSELF. aspiration is about the
unmistakable beauty found in female con-
fidence & ambition. a pallette of soft, pastel fem-
inine colors, delicate surfaces with fine textures to
represent this dreamlike aura. the changing stan-
dard of female beauty will be embraced & celebrated.
beauty is no longer something we must be born with, beauty
is attainable. inner beauty is real & true beau-
ty.
aspiration.
If you stumble,
make it part of
your dance.

11. With the rise of new technology like Google Glasses
and 3-D printing, technology and the augmented real-
ity that we have come to know so well will play a major
role in 2015. Digital Evolution is about developing
futuristic individuality. Visually, the trend is
based on a futurisitc aesthetic involving holographic
prints and kaleidoscope patterns, as well as metallic
and glittering surfaces. Colors will be from a pastel
pallette, including turquoise and violet.
Conviction. Spring/summer 2015
Forecast. Megatrends. s/s 15. WomeN caroline miller 10
DIGITAL EVOLUTION.

12. 17-2435 TN
PANTONE 2191 C
PANTONE 13-060
Surreal is about a magical world
somewhere in between actual real-
ity and cyberspace. in this magi-
cal augmented reality,col-
ors of the rainbow are presented
in bold vibrant hues that
sparkle & shine, surreal
will be hugely influenced by new &
emerging digital artists who prove
that in this world impossible
can be possible. surreal
can be real.
ConvictioN. Spring/summer 2015
Forecast. Megatrends. s/s 15. Women. caroline miller 11
SURREAL.

13. 2038 C
Conviction. Spring/summer 2015
Forecast. Megatrends. s/s 15. WomeN caroline miller 12
Experience is one
thing you can’t get
for
nothing.
-Oscar Wilde
DS 148-9 C
experential is about
finding fulfill-
ment & value in
experiences rath-
er than in materi-
al items. this will
be a major trend in
2015. there will be
a revaluing of
vintage themes &
bespoke ex-
periences.
EXPERENTIAL.
2038 C
pantone neutral black

14. ConvictioN. Spring/summer 2015
Forecast. Megatrends. s/s 15. Women. caroline miller 13
INNOVATION.
bELIEF IN “DOING” OVER DREAMING. CREATE YOUR
OWN UNIQUENESS WHEREVER POSSIBLE. toned down col-
or pallette to leave focus on the raw innova-
tive forms seen in silhouettes, non-traditional
textile combinations & use of 3D objects that give
“avant-garde” new meaning. DS 160-9 CDS 286-9 c
pantone
neutral black

15. Conviction. Spring/summer 2015
Forecast. Megatrends. s/s 15. WomeN caroline miller 14
Credits
p.2: Bad Cake You Pumps, Gasoline Glamour, www.gasolineglamour.com/Shannon Creator of
House of Gasoline Glamour, Conversations with Bianca Blog, www.conversationswithbi-
anca.com/Portrait of Amirah Kassem, deux moi: curators of style, deuxmoi.com/Frosted
Hamburger Cake and Fries by Amirah Kassem, Vogue (2013 Oct.)/Portrait of Claire Dis-
tenfeld, Gotham-Magazine, www.gotham-magazine.com/
p.3 dollface, dollfacecompany.com/sianbritton, www.loveknotted.tumblr.com/pin-
terest.com/leanne p.4pinterest.com/caitlinmoran/pinterest.com/aliskolfieldrobin-
son/ARTOFOVERWHELM.COM P.5 pinterest.com/madishock/fearless tattoo; www.tumblr.
com/tagged/fearless-tattoo/fear fortune; art of overwhelm; artofoverwhelm.com p.6
Multi-coloured sheep by cooldawg; http://cooldawg.deviantart.com/art/Mulit-Co-
loured-Sheep-211111340/”Harmony” by Leigh viner (2013);www.leighviner-blog.com p.7
“we are so droee” by Yasuyo Fujibe; wearesodroee.wordpress.com/Lace on dress form;
ana-rosa.tumblr.com/pearl cupcake;fashionluxury2u.com p.8 “Snow white” (orange sun-
glasses);ghostdancers.tumblr.com/”Mermaid eyes”;Nasty gal blog; blog.nastygal.com
p.9 “Baby ballet dance”; zedge; www.zedge.net p.10 hologram skyline; nasty gal blog;
blog.nastygal.com/metallic ribbon; pinterest.com/jesuisbellekisstibi;tv glasses girl;
24.media.tumblr.com p.11 rainbow waterfalls; pinterest.com/auroraborealice/rainbow
water splash; farm4.static.flickr.com/rainbow eye; jjones186.tumblr.com p.12 “Life is
a party”; gatherlove.tumblr.com; “Travel in style”; dustjacketattic.blogspot.com.au
p.13 “aatmma” by Chad Wys; angledart.tumblr.com/patrizio di renzo photography studio;
patriziodirenzo.com/nick knight photographer; nickknight.com
ROLL THE CREDITS.