Women representation
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Brooke Davis challenges some television drama stereotypes as a powerful waitress with styled hair and makeup who shows her figure, but still fits others as her ditzy expression and waitressing job reinforce stereotypes of women needing to appear happy and polite. However, her powerful walking position goes against the stereotype of women not having much power.
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The document discusses and analyzes various marketing techniques used to promote the horror film The Descent, including its trailer, movie poster, billboards, and website. The trailer focuses on trapping the girls and hints at horror without showing gore. Both the poster and trailer depict a girl emerging from blood and darkness. Billboards also use similar dark, isolated themes and emphasize positive reviews. However, the movie poster had to be redesigned after the 7/11 London bombings due to depicting trapped women. The website follows the dark color scheme and hints at a sole survivor like other advertisements.
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Distribution and fda
The document discusses film distribution and the FDA (Film Distributors' Association). It describes several ways that filmmakers distribute movies, such as through DVDs, streaming services, or television broadcasts. It also discusses how distributors market and promote movies through word-of-mouth recommendations, posters, media advertising, digital marketing, and making films accessible. The FDA is described as the UK trade body for film distributors that provides services to members like market research, legal advice, and representation to other groups in the film industry.
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Laura Mulvey was a prominent film theorist born in 1941 who studied at Oxford University. She is known for her theory of the "male gaze" which proposes that in film audiences view characters through a male perspective, and that media has socialized women into becoming passive objects of the male gaze over time. Her theory helps identify when ideologies are unconsciously adopted from movies and challenges the notion that what is shown is factual. The theory remains relevant as more movies continue to employ the male gaze, influencing viewers' mindsets.
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Women representation
- 1. The image above isthe actress SophiaBush whenshe isplayingthe characterBrooke Davisin the Tv Drama One Tree Hill. Inthis screenshotyoucansee that this challenges the stereotypes of womenin TV dramasbut alsogoeswiththem,as she has herhair preenedandisinan attractive design.You can alsosee that she iswearing makeupaddingtothe attractivenesseffect. She alsoiswearingalow cut shirtthat showsthe chestarea. Alsoeventhoughshe iswearingherwaitressuniformheroutfit isstill a tightfitaroundher and showsoff herfigure. Herfacial expressiongivesoff averyditzylook makingherlooklike she hasa lack of knowledge. Inaddition,the factthatshe isworkingas a waitressthisaddsto the stereotype asmainlywaitress’sneedtohave happyandpolite personalities.However, inherbodypositioningyoucansee that she iswalkingwithpowerandthis goesagainstthe stereotype aswomenusuallydon’thave alotof power.