Wolstencroft the bear has a long name and sits alone on a store shelf, waiting to be bought. A bunny named Rita suggests he take a nickname to make his name easier to say. He chooses "Woolly". Throughout the year, as Christmas approaches again, no one buys him. Finally, a boy named Sten, who also has the name Wolstencroft, chooses him, finding connection in their shared name. They happily go home together.